Are you tired of feeling like your marketing budget is just a black hole? In this episode, I’m sitting down with the team from Pie to talk about a game-changing tool that actually drives foot traffic into your brick-and-mortar store without breaking the bank.

If you’ve ever been burned by an ad agency or felt overwhelmed by keywords and algorithms, you need to listen to this. We’re breaking down how to use AI and Google Maps to find customers who are literally standing around the corner looking for exactly what you sell.

What You’ll Learn in This Episode

• The Power of High Intent: Why someone searching "boutique near me" on Google Maps is 10x more valuable than someone just scrolling social media.

• The "Anti-Agency" Approach: Why Syed actually recommends capping your ad spend at $15/day to avoid diminishing returns.

• AI for the Non-Techy: How you can link your Google Business Profile and let an AI agent handle your creative, keywords, and competitor targeting.

• Risk-Free Growth: How to get your first $300 in ad spend for free to prove it works before you spend a dime of your own money.

Get $300 off your first month of Pie and start attracting more high-intent customers through Google Ads and AI search. Click here to claim the offer (https://getpie.com/contact?utm_source=Ciara+Stockeland&utm_medium=Podcast&utm_campaign=300+offer)

Work with Me - https://www.ciarastockeland.com/work-with-me
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More About the Episode Sponsor:
Simply Lynn's Creative (https://simplylynnscreative.com/) - With real retail roots and 225+ brands served since 2018, Simply Lynn's Creative partners with retailers and product-based businesses on branding, Shopify website design, and Klaviyo email marketing. They build the strategy, the systems, and the confidence to help you grow a brand that looks the part and sells to match!

In this final episode of our series on debt, I'm chatting with executive mindset coach, Jennifer Vollmann. Jennifer is the newest resident coach in the Inventory Genius Mastermind, and today she breaks down why the "stories" we tell ourselves about our finances are often the only thing standing between us and a zero balance.

• Numbers are Neutral: A $50,000 debt is just a digit on a screen. Jennifer explains how 12 different people can look at the same number and feel 12 different emotions—from pride to paralyzing shame—based entirely on their internal narrative.

• The Thought-Action Loop: Understand the cognitive chain reaction: Thought → Feeling → Action → Result. If your debt isn't moving, it’s likely because your "story" is creating a feeling (like dread) that leads to inaction.

• Primitive vs. Prefrontal: Why your brain is wired to keep you "safe" (and stuck). Jennifer explains how to move from the fearful primitive brain to the logical prefrontal cortex to set and achieve bigger goals.

• The Power of Neutrality: You don’t have to be "positive" or "happy" about your debt to fix it. Jennifer shares how shifting to a neutral perspective—treating debt as simple information—can unlock the ability to take "messy action."

• A Story of Transformation: Sierra shares a powerful example of a Mastermind student who went from the brink of bankruptcy to success by changing her narrative from "survival" to "investment."

1. Identify Your Story: If your results aren't changing, your current story isn't working.

2. Challenge the "Yeah, But": Your brain uses "yeah, but" as a safety mechanism. Counter it by asking, "What if it was possible?"

3. Take Messy Action: Don't wait for the perfect plan. Any small action breaks the cycle of shame and builds self-trust.

Work with Me - https://www.ciarastockeland.com/work-with-me
Visit the Bookstore - https://www.ciarastockeland.com/bookstore
Sign Up for Free Weekly Tips and Trainings - https://www.ciarastockeland.com/subscribe

Connect with Jennifer Vollmann:
Website: https://www.findingyoursuccess.com/
Email: jennifer@findingendurance.com

More About the Episode Sponsor:
T&O Strategic Advisory (http://www.tostrategicadvisory.com/) - Offering a wide range of tax and accounting services, including entity election and S-Corp advisory.

Are your cash flow problems actually just "thinking" problems? In this episode, I'm exploring the connection between mindset, leadership, and the bottom line. Learn how to stop making frantic, scarcity-based decisions and start leading your business with the intention required to thrive.

• The Decision-Numbers Link: How every financial result in your business—from debt to profit—is simply the downstream effect of a previous decision.

• Scarcity vs. Leadership Mindset: Why a scarcity mindset speeds up decision-making but decreases clarity, leading to over-purchasing and "emotional" discounting.

• Rebuilding Self-Trust: How to overcome the "paralysis" of past financial mistakes by using data and small, disciplined actions to regain confidence in your gut instincts.

• The Power of Structure: Why the first 45 days of any turnaround must focus on bite-sized, actionable steps that create immediate stability.

• Mindset Reframing: Practical shifts in internal dialogue (e.g., moving from "My sales will fix everything" to "My margin fuels everything").

• Your numbers reflect your leadership. If you want different numbers, you have to become a different kind of leader.

• Discipline is not restriction. A budget or profit plan is a tool for alignment, helping you focus on what actually moves the needle.

• Slow down to speed up. Leadership mindset requires slowing down enough to make strategic decisions instead of reacting to the "loudest" problems.

Work with Me - https://www.ciarastockeland.com/work-with-me
Visit the Bookstore - https://www.ciarastockeland.com/bookstore
Sign Up for Free Weekly Tips and Trainings - https://www.ciarastockeland.com/subscribe