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In this episode of The Moss HR Minute, Nicole Moss, Co-Founder of Moss Consulting HR Services, sits down with Ryan Leddy, Head of Partnerships and Senior Digital Strategist at Hoopless Marketing. Ryan leads client strategy for a fractional digital marketing firm dedicated to eliminating the "hoops" and vanity metrics often found in the agency world, focusing instead on ROI-driven results for local industries.

The conversation focuses on how business owners can stop spending money on marketing that doesn't tie back to revenue. Ryan breaks down the critical difference between "vanity metrics" like impressions and "bankable metrics" like phone calls and conversions. They also explore the shift from hiring a marketing vendor to embedding a fractional strategist who shares a fiduciary responsibility to the business's bottom line.

Key topics discussed in this episode include:

• Evaluating Real ROI: Why your agency should be eager to prove how many times your phone actually rang.
• The Power of the Map Pack: Why being in the top three local search results is crucial for capturing 75% of page clicks.
• Navigating AI Search: Understanding "zero-click" searches and why core SEO fundamentals still dictate AI visibility.
• Vendor vs. Partner: Why a true partner leads with strategy and "leads and drives" rather than simply following tasks.
• The Role of Radical Honesty: Why business owners must expose the "skeletons" in their business to help fractional partners provide the best support.

This episode provides a practical framework for founders and operators to audit their current marketing efforts and ensure their visibility strategy is future-proofed against changing technology—all explained within one Moss Minute.

Guest Information Ryan Leddy, Hoopless Marketing Email: ryan@hoopless.com Website: www.hoopless.com LinkedIn: https://www.linkedin.com/in/ryan-leddy-01b27292/

Contact Moss Consulting

Book time with Nicole to talk about your HR needs:

https://mossconsulting.com/book-a-free-consultation

Learn more about Moss Consulting HR Services:

www.mossconsulting.com

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@TheMossHRMinute

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In this episode of The Moss HR Minute, Preslie Dusenbery, Phoenix HR Area Manager of Moss Consulting HR Services, sits down with Brett McCleary and JR Tran-Reno from Holmes Murphy. As specialists in property and casualty risk, employee benefits, and long-term insurance strategies, Brett and JR address the growing frustration business owners face regarding rising premiums and unpredictable coverage.

This conversation peels back the curtain on why insurance costs have seen 28 consecutive quarters of increases and how factors like nuclear verdicts and inflationary pressures are driving the market. Brett and JR explain that insurance should not be viewed as a reactive "fire drill" but as a strategic five- to ten-year growth plan.

Key topics discussed include:
The "Million-Dollar Question": Understanding the external market forces—including weather patterns and litigation trends—that impact your bottom line.

Proactive vs. Reactive Risk Management: How to implement systems like telematics and safety training to prevent claims before they happen.

Safety Culture vs. Checking Boxes: Why true safety buy-in from leadership creates a "good story" that brokers can use to negotiate better rates.

The Consultant Interview: Why owners should interview multiple brokers but ultimately commit to one who understands their long-term vision.

The Worst-Day Action Plan: Crucial steps to take when a claim occurs—and why hiring outside counsel before calling your broker is a common mistake.

This episode is essential for founders and operators who feel like insurance decisions are being made to them rather than with them. By the end of this discussion, you will understand how to transform insurance from a top-three expense into a tool that supports your company’s scalability. Brett and JR also share their expert advice on reducing risk—all delivered within one Moss Minute.

Guest Information
Brett McCleary & JR Tran-Reno, Holmes Murphy
Website: www.holmesmurphy.com
Brett McCleary Email: bmccleary@holmesmurphy.com
Brett McCleary LinkedIn: https://www.linkedin.com/in/brett-mccleary-399583182/
JR Tran-Reno LinkedIn: https://www.linkedin.com/in/jrtranreno/

Contact Moss Consulting
Book time with Nicole to talk about your HR needs:
https://mossconsulting.com/book-a-free-consultation

Learn more about Moss Consulting HR Services:
www.mossconsulting.com

Follow the show
@TheMossHRMinute

#hrsolutions #hrconsulting #texas

Send us Fan Mail

In this episode of The Moss HR Minute, Nicole Moss, Co-Founder of Moss Consulting HR Services, sits down with Julie Barnett, Founder and Executive Director of Lomond Legal. Joined by Preslie Deusenbery, Moss Consulting’s Phoenix HR Area Manager, the conversation dives deep into the high-stakes world of employment law and the critical need for business owners to move from reactive panic to proactive protection.

Julie explains why the traditional hourly billing model often fails growing businesses, leading to "panic buying" legal services only after a crisis has hit. She shares insights into her innovative fixed-fee, all-inclusive legal model that provides employers with predictable costs and a passionate defense.

Key topics discussed in this episode include:

• The Psychology of Legal Risk: Understanding the difference between face value risk, true risk, and negotiation risk.
• The Fixed-Fee Revolution: Why predictability in legal costs allows founders to be proactive rather than waiting for a lawsuit to land on their doorstep.
• The Power of Documentation: Why Julie believes that if a conversation or incident isn't written down, it effectively never happened in the eyes of the law.
• Scaling Across Borders: The challenges and opportunities Julie faced when bringing her UK-tested legal model to the US market.
• The "Owner Mindset": Why employers deserve a legal and HR partner who thinks like a founder and takes their business challenges personally.

This episode is a must-watch for operators and founders who want to safeguard their businesses against EEOC claims and lawsuits while building a culture of transparency and credibility. Julie wraps up the session by sharing her best advice for reducing legal risk—delivered, of course, within one Moss Minute.

Guest Information Julie Barnett, Lomond Legal Email: julie@lomondlegal.com LinkedIn: https://www.linkedin.com/in/juliebarnettel/ Instagram: https://www.instagram.com/lomondlegal/

Contact Moss Consulting Book time with Nicole to talk about your HR needs: https://mossconsulting.com/book-a-free-consultation

Learn more about Moss Consulting HR Services: www.mossconsulting.com

Follow the show @TheMossHRMinute