https://page2pod.com - AI is transforming SEO faster than ever—and not everyone is ready for what’s coming next. In this episode, Patrick Stox from Ahrefs breaks down the real impact of AI on search, content, and the future of SEO jobs.

From zero-click searches to programmatic content and edge SEO, this conversation dives deep into what’s actually working right now—and what might disappear entirely. If you’re in SEO, content, or digital marketing, this is a must-listen episode to stay ahead of the curve.

• 🤖 Why AI is creating fear, burnout, and uncertainty across the SEO industry
• 📉 The rise of zero-click search and what it means for website traffic
• 💡 Why conversions matter more than traffic in the AI search era
• 🧠 How SOPs and automation are reshaping SEO workflows
• ⚙️ What edge SEO is and how it enables faster implementation
• 📊 The shift from top-of-funnel content to product-led SEO strategies
• 🧩 How Ahrefs is using AI skills to scale content updates
• 🚀 The real opportunity behind programmatic SEO (and its risks)
• 🧪 Why original insights and expert input are now critical for ranking
• 📣 The growing importance of content distribution beyond your website
• 🔗 How brand mentions and third-party content impact AI visibility
• ⚠️ Why SEO jobs—especially junior roles—may shrink in the future
• 🌍 Why hreflang and international SEO are being ignored by LLMs (for now)

This episode is packed with actionable insights on how to adapt your SEO strategy in an AI-driven world.

If you want to stay competitive in SEO as AI reshapes the landscape, this episode gives you the clarity and direction you need.

👉 Subscribe for more deep dives into SEO, AI, and digital marketing trends that actually matter.
💬 Comment below: Do you think AI will replace SEO jobs—or make them more valuable?

🔗 Tools and Resources Mentioned:
• Follow Patrick Stox on LinkedIn → https://www.linkedin.com/in/patrickstox/
• Google Uses ~40 Canonicalization Signals → https://ahrefs.com/blog/canonicalization/
• The Most Common hreflang Issues Across 374,756 Domains → https://speakerdeck.com/patrickstox/hreflang-study-and-interesting-issues-brighton-seo-2023-patrick-stox
• Ahrefs official site → https://ahrefs.com/
• Will Critchlow episode discussing Edge SEO → https://youtu.be/syE6fe4lIr4?si=M\_6VaSQXydFritu3

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https://page2pod.com - AI is transforming how users discover information, shifting from traditional search engines to AI-powered answers. In this episode of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with Baruch Toledano (SimilarWeb) to break down the latest insights from the Generative AI Landscape Study and the 2026 AI Brand Visibility Report.

They explore how AI search differs from Google, why prompts are getting longer and more complex, and what it takes for brands to appear inside AI-generated answers. From the rise of niche publishers to the growing importance of your entire digital footprint, this episode is packed with actionable insights for marketers navigating the next era of search.

🔍 In This Episode

• How AI is compressing the internet into a single answer and changing discovery
• Why AI prompts are dramatically longer than traditional search queries
• The surprising rise of niche publishers and long-tail content in AI results
• How SEO and AEO (Answer Engine Optimization) now work together
• Why your entire digital footprint matters more than ever
• The role of brand recall and branded search in AI-driven journeys
• How industries like fashion are winning in AI search visibility
• Why Reddit and consensus across sources are key ranking signals
• The growing importance of content depth, FAQs, and follow-up questions
• How AI and Google complement each other in the customer journey

This episode reveals how marketers can adapt their strategies to stay visible in an AI-first search world.

If you found this episode valuable, subscribe to the Page 2 Podcast for more insights on SEO, AI, and digital marketing.

💬 Comment below: How are you adapting your SEO strategy for AI search and AEO?

🛠️ Resources & Platforms Mentioned
• Follow Baruch Toledano on LinkedIn - https://www.linkedin.com/in/baruchtoledano/
• Baruch Toledano's Tech SEO Connect presentation: https://www.youtube.com/live/4whGj6qpZWY?si=EvTsXPFJmMD6QHPP&t=497
• SimilarWeb - https://www.similarweb.com/
• 2025 Generative AI Landscape: The State Of Gen AI - https://www.similarweb.com/corp/2025-generative-ai-landscape/
• 2026 Generative AI Brand Visibility Index - https://www.similarweb.com/corp/2026-genai-brand-visibility-index/

Sponsored by Moving Traffic Media

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https://page2pod.com - AI search is exploding in hype, but what does the data actually say?

In this episode of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with Patrick Reinhart, VP of Services & Thought Leadership at Conductor, to unpack one of the largest AEO and GEO benchmark studies ever conducted. After analyzing millions of prompts and billions of sessions, the surprising finding was that AI referral traffic currently accounts for only about 1% of total web traffic.

So why are companies reorganizing teams and shifting budgets toward AI optimization?

Patrick explains how AI search isn’t really about traffic (yet)**—it’s about **brand visibility, citations, sentiment, and authority across large language models like ChatGPT and Gemini. As traditional search and AI search converge, marketing teams must learn how to optimize for both ecosystems simultaneously.

The conversation dives into the realities behind AI Overviews, the future of affiliate-heavy sites, why schema markup and proprietary research are becoming more valuable, and how brands should think about visibility when traffic might decline but revenue continues to grow.

If you're an SEO, CMO, or digital marketer trying to navigate the AI transformation of search, this episode provides a clear, data-backed roadmap.

🔍 In This Episode
• Why AI referral traffic is only ~1% today and why that number surprises many marketers
• The difference between traditional SEO metrics vs AI search visibility signals
• How brand sentiment, citations, and authority influence LLM results
• Why affiliate-heavy sites are struggling in Google but thriving in LLMs
• The industries triggering the most Google AI Overviews (healthcare & finance)
• How CMOs are reallocating paid search budgets into AI initiatives
• The role of schema markup and proprietary research in future search visibility
• Why AI-generated content without human insight is getting crushed in rankings
• The real reason direct traffic is increasing as people research with AI first
• Predictions for AI search growth, e-commerce agents, and the future of traffic

This episode reveals how search is fragmenting—and why smart marketers must optimize for both traditional search and AI discovery channels.

👍 Subscribe for more deep-dive conversations on SEO, AI search, and digital growth.

💬 Comment below: Do you think AI search will eventually replace Google traffic—or will traditional SEO remain dominant?

Links and Resources Mentioned
• Pat Reinhart on Linkedin - https://www.linkedin.com/in/patrickreinhart/
• 2026 AEO / GEO Benchmark Report - https://www.conductor.com/academy/aeo-geo-benchmarks-report/
• The State of AEO / GEO in 2026: The CMO Benchmark Report - https://www.conductor.com/academy/state-of-aeo-geo-report/
• Conductor Platform - https://www.conductor.com

Sponsored by Moving Traffic Media

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