In this episode of Built by Margin, Laurie sits down with Won Choi to talk about burnout, alignment, entrepreneurship, and the kind of decision-making that blends both strategy and inner knowing. We unpack how burnout is often less about working hard and more about living out of alignment, how entrepreneurs can build trust in themselves while navigating uncertainty, and why some of the biggest life and business decisions require both data and intuition. It’s a grounded conversation for founders and professionals who want to build a business that is not just successful on paper, but fully aligned with who they are becoming.⁠

Tune in and learn how to create lasting progress, build authentic relationships, and grow your business by focusing on what matters most: YOU.

TIMESTAMPS

[00:00:04] Introducing Laurie Chen and Won Choi

[00:01:00] Huang’s corporate career and transition into entrepreneurship

[00:02:15] The mentorship that sparked Huang’s transformation

[00:03:49] Defining burnout and its impact on leadership

[00:05:23] Huang’s coaching programs and methodologies

[00:06:12] Leveraging AI tools for efficiency and growth

[00:12:46] Top book recommendations for entrepreneurs

[00:16:31] Decision-making frameworks—balancing data and intuition

[00:19:21] The first 90 days of transformation for coaching clients

[00:23:14] Huang’s entrepreneurial mindset and financial journey

[00:29:44] Core frameworks: feeling feelings and setting boundaries

[00:33:04] Energy management, peak productivity, and closing thoughts

QUOTES

• "When you actually surrender in life and let go of control, then you can build something much bigger than you could have ever dreamt of." – Won Choi
• "I believe decision-making is 50% knowledge and data, and 50% intuition—your inner knowing." – Won Choi
• "It's not about the how in terms of how to do taxes—it’s more around an identity shift to become a person that can manage money." – Won Choi

SOCIAL MEDIA LINKS

Laurie Chen

Instagram: https://www.instagram.com/lauriechencpamba/

LinkedIn: https://www.linkedin.com/in/lauriechen/

Risk Worthy: https://www.riskworthy.co/

Advanced CFO: https://www.advancedcfo.co/

Won Choi

Instagram: https://www.instagram.com/wondailyshots/

LinkedIn: https://www.linkedin.com/in/wonwooc/

Won Daily: https://www.wondaily.com/

Decision Clarity Worksheet: https://docs.google.com/document/d/1nU75vhV1mF0A3_7U978-jL-FgtKJdN46/edit