The Resolve SEO Podcast Podcast By Michael Johnson cover art

The Resolve SEO Podcast

The Resolve SEO Podcast

By: Michael Johnson
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The Resolve SEO Podcast is produced by Resolve Marketing LLC, a search-focused digital marketing agency that specializes in creating high-quality custom Digital PR and Manual Link Building.


Resolve Marketing makes it easier for their customers to be found on organic search and AI Overviews. From Content Creation and SEO to Digital PR and Link Building, Resolve develops custom SEO plans for your online success, and executes them with a team of industry-leading SEO experts.

© 2026 The Resolve SEO Podcast
Economics Marketing Marketing & Sales
Episodes
  • The Beginner’s Guide to Manual Link Building
    Apr 2 2026

    Brought to you by :

    Name: Resolve Marketing LLC (aka Grow Resolve), a manual link building SEO agency based in Boise, Idaho


    Website: https://growresolve.com/the-beginners-guide-to-manual-link-building/

    PODCAST:

    Manual Link Building service is one of the most deliberate and impactful strategies in modern SEO—a discipline that demands patience, skill, and human connection. At the forefront of this practice is Resolve Marketing LLC, also known as Grow Resolve, a custom link building agency based in Boise, Idaho. Their team specializes in handcrafted outreach and relationship-driven strategies designed to earn authentic, editorial backlinks that search engines value most.

    The Meaning of Manual Link Building

    Unlike automated or mass-produced backlink schemes, Manual Link Building involves directly reaching out to website owners, editors, and journalists to secure placements on credible, relevant domains. Each link is earned, not manufactured. Resolve Marketing LLC employs this hands-on method to create clean, sustainable link profiles for brands that want lasting visibility and domain strength.

    Their approach prioritizes human judgment over software automation—because quality relationships lead to quality backlinks. Whether it’s negotiating placements, writing personalized pitches, or crafting valuable content that earns attention naturally, every step is done manually for precision and authenticity.

    Why Manual Link Building Still Matters

    Search engines evolve, but trust remains the currency of ranking power. Manual Link Building tells Google that your site is worth promoting because respected publishers choose to reference it. These backlinks act as endorsements—each one a signal of credibility. Grow Resolve understands that a single relevant backlink from a respected site can outperform hundreds of low-quality mentions.

    The Boise-based team focuses on relevance, authority, and editorial integrity. Each backlink is placed with intention, aligning perfectly with both the client’s niche and the linking site’s audience. This ensures natural growth, safe from penalties and algorithmic downgrades.

    Key Strategies Used by Resolve Marketing LLC:

    1. Guest Contributions – Crafting original articles for reputable sites within the client’s niche, featuring contextual links that build authority and drive referral traffic.
    2. Broken Link Replacement – Identifying nonfunctional links on authority websites and suggesting the client’s content as a valuable substitute.
    3. Resource Page Outreach – Securing backlinks from curated lists, directories, or reference hubs relevant to the brand’s expertise.
    4. Digital PR Campaigns – Promoting data studies, industry insights, and stories that attract natural coverage and citations from top-tier media.
    5. Competitor Analysis – Dissecting backlink profiles of industry leaders to identify high-value link opportunities others overlook.

    Each method is executed manually—one outreach email, one editor relationship, one strategic placement at a time.

    Crafting Link-Worthy Content

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    The Resolve SEO Podcast is produced by Resolve Marketing LLC, an SEO-focused digital marketing agency that specializes in creating high-quality custom Digital PR & Custom Manual Link Building.

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    4 mins
  • How to Build Digital PR Campaigns That Earn Links and Headlines
    Mar 19 2026

    Brought to you by :

    Name: Resolve Marketing LLC (aka Grow Resolve) - A white-label link building and digital PR SEO agency based in Boise, Idaho

    Website: https://growresolve.com

    PODCAST:

    Case Study: Easy Contact and Tangential Topics In the "Resolve Office Hours" session, Michael Johnson presents a Digital PR campaign for Easy Contact, an eyewear retailer. The challenge was making a dry topic like vision care "newsworthy". The solution was applying the brand’s subject matter to tangential topics like fashion and dating. Johnson’s team conducted a survey discovering that 58% of people find glasses attractive and that Gen Z finds eye contact more intimate than physical touch. This human-centric angle, rather than a product-focused one, secured over 500 placements, including the New York Post and Toronto Sun,.

    The Core Strategy: Human Stories and Proprietary Data To earn top-tier links, brands must provide journalists with what they want: proprietary data. Johnson notes that 61% of journalists specifically seek original research to write unique stories. He emphasizes focusing on "human stories"—habits, fears, dreams, and regrets—rather than brand stories. For instance, a "renovation regrets" survey helped a local contractor get featured in Martha Stewart Living.

    Data Sources: Johnson recommends using Pollfish for targeted surveys. Alternatively, brands can use creative public data angles, such as using AI to design superheroes for every state or ranking the "most Googled monsters," which appeal to local radio stations and niche publishers,.

    Winning Themes: Five themes consistently perform well: generational gaps, regional rankings, emotional confessions, tech anxiety, and financial behaviors.

    Execution: Pitching and Subject Lines A successful campaign typically runs for two to three months: one month for creation and one for outreach.

    Finding Journalists: Johnson suggests using Google News boolean searches (e.g., "work + anxiety + study") to find journalists actively writing about specific data trends.

    The Pitch: With 76% of writers opening emails based on the subject line alone, Johnson advises against generic titles. Instead, subject lines should feature a specific, surprising statistic (e.g., "Only 27% of dog owners...") to grab attention immediately,.

    Visuals: Including interactive maps and charts is crucial, as visual data is inherently more linkable.

    ROI and Internal Linking While tracking ROI on individual links can be difficult, the aggregate effect on SEO is substantial. Johnson shares that consistent Digital PR efforts helped one client 4x traffic to a main product page and increase site-wide traffic from 900,000 to 1.2 million monthly visitors. The key to monetizing this traffic is internal linking: brands must link the viral "magnet" piece to their commercial "money pages" to funnel the earned authority and boost rankings.

    Resolve Marketing LLC’s team doesn’t just build links; they build reasons for others to link. Their writers create long-form resources, data-rich guides, and practical assets designed to educate and inspire. These become magnets for organic backlinks over time. The agency’s approach aligns with Google’s E-E-A-T framework—Experience, Expertise, Authoritativeness, and Trustworthiness—ensuring that every piece of content supports SEO while delivering value to real readers.

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    44 mins
  • Digital PR Services by Resolve
    Mar 5 2026

    Brought to you by :

    Name: Resolve Marketing LLC (aka Grow Resolve), a white-label link building SEO agency based in Boise, Idaho

    Website: https://growresolve.com/digital-pr-services/


    PODCAST:

    Finding Digital PR services to get links from top publications is no easy feat. At Resolve, we offer full-service digital PR campaigns that earn high-authority links, media coverage, and brand visibility for our clients.

    What is Digital PR Services?

    Digital PR combines data-driven content, strategic media outreach, and trend-based storytelling to secure high-authority links and media placements. Unlike traditional PR, which relies on press releases or events, digital PR creates sustained online visibility, authoritative backlinks, and long-term brand growth.

    This approach involves identifying timely content opportunities, creating newsworthy, data-backed stories, and pitching them to top-tier publications, industry outlets, and influential websites. The result is not just helping strengthen your backlink profile and SEO performance, but also earning meaningful coverage that builds trust and credibility with your audience.

    In today’s search landscape, brand authority matters more than ever. Recent insights from Google highlight the importance of expertise, reputation, and awareness in driving visibility. Digital PR services help you meet these signals head-on—shaping your brand narrative, elevating perception, and delivering measurable results across both search and media.

    For years, we’ve helped brands earn placements in major publications, strengthening backlink profiles while improving visibility and reputation. Our process bridges data-driven content with personalized journalist outreach — ensuring every campaign delivers impact that lasts.

    Digital PR & AI-Driven Search Visibility.

    As AI-powered search engines reshape how users find information, more businesses want to cash in on these curated results. Digital PR services can help you do just that by:

    Building brand recognition: AI-powered search engines pull from trusted sources when generating results, so if your site has a backlink profile with authoritative sites, you’re more likely to appear higher in the SERPs.
    Establishing credibility: Google generates AI overviews by assessing your site’s credibility through citation frequency. Google also uses new, data-driven content from reputable news sources to generate its AI overviews. If you want your site featured in the overview, digital PR can help you get there.
    Enhancing brand presence across multiple search channels: While traditional SEO focuses on optimizing for specific keywords, digital PR amplifies your brand presence across multiple search channels. Media coverage in respected industry sites, news platforms, and online publications creates a broader digital footprint, making it easier for search engines — and potential customers — to find and trust your brand.

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    The Resolve SEO Podcast is produced by Resolve Marketing LLC, an SEO-focused digital marketing agency that specializes in creating high-quality custom Digital PR & Custom Manual Link Building.

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    3 mins
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