If you love sales books as much as I do, this episode is for you.

After more than 20 years in sales—and hundreds of sales books later—I’m breaking down my all-time top 3 sales books ever written. These are the ones that have truly shaped how I sell, think, and succeed.

From the very first sales book I picked up at 16 (The Sales Bible by Jeffrey Gitomer), to the countless classics and modern hits I’ve read since… this list is the result of decades of learning, testing, and refining what actually works in the real world.

In this episode, I reveal:

📚 #3 – The Number One Best Seller by Lee Bartlett
A raw, honest, and deeply inspiring look at what it really takes to become a top performer in complex B2B sales. This hidden gem is packed with real-world insight, relentless drive, and practical lessons you won’t find in most mainstream books.

🧠 #2 – Sales EQ by Jeb Blount
A masterclass in the psychology of selling. This book dives deep into emotional intelligence, buyer behaviour, and how top salespeople truly influence decisions. One of the most powerful and thought-provoking sales books ever written.

🔥 #1 – The Extremely Successful Salesman’s Club by Chris Murray
My all-time favourite. A game-changing sales book told through a compelling story that makes the lessons hit harder and stick longer. It’s inspiring, tactical, and unlike anything else in the sales world.

Whether you’re new to sales or a seasoned pro, these books will sharpen your skills, shift your mindset, and elevate your performance.

💬 Got a favourite sales book I should read? Send me a message or share it—I’m always looking for the next great read.

Hit play and discover the sales books that can change your career.

The LinkedIn Manosphere: Influence, Illusion & the Truth About “Success”

In this episode, we’re diving into a powerful (and slightly uncomfortable) topic—the rise of the “manosphere” and how its influence is quietly showing up on LinkedIn.

Inspired by Louis Theroux: Inside the Manosphere, I unpack the world of online “alpha” influencers—those promoting luxury lifestyles, quick success, and the promise that you can have it all… if you just buy their course.

⚠️ Spoiler alert: If you haven’t watched the documentary yet, you might want to check it out first—then come back to this episode.

Because here’s the real question:
Are we seeing the same playbook unfold on LinkedIn?

From viral posts and “secret formulas” to questionable credentials and polished sales funnels, there’s a growing trend of creators selling success they may not have actually achieved. And to the untrained eye—it can be incredibly convincing.

In this episode, we explore:

• The parallels between the manosphere and LinkedIn “influencers”
• Why so many people are drawn to these messages
• The fine line between selling and manipulation
• How false authority is built (and why it works)
• The real definition of ethical, effective sales
• Practical ways to protect yourself before investing in courses or communities

This isn’t about calling everyone out—there are genuine experts out there doing incredible work. But it is about helping you spot the difference.

Because in a world where anyone can claim anything…
doing your homework has never been more important.

If you care about building real success on LinkedIn—and avoiding the traps—this episode is for you.

🎧 Listen now, and let me know your thoughts.

🎙️ Episode Title:
3 Simple Principles to Guarantee Replies to Your LinkedIn Messages (Even in 2026)

📄 Episode Description:
Sending effective LinkedIn messages has never been easier… and that might surprise you.

In this episode, we break down why 2026 is actually the best time to stand out in your prospect’s inbox—and it all comes down to one simple truth: the standard of sales messages has never been lower.

With inboxes flooded by copy-paste templates, irrelevant pitches, and obvious AI-generated outreach, most messages are ignored before they’re even read. In fact, up to 90% of LinkedIn sales messages fall into the “terrible” category.

But that’s not bad news—it’s a massive opportunity.

If you’re willing to do things differently, you don’t need to send more messages… you just need to send better ones.

In this episode, you’ll learn the three core principles that dramatically increase your chances of getting replies:

1. Hyper-Personalisation
Forget basic personalisation like adding a first name. Learn how to go deeper by referencing profile activity, recent posts, and meaningful insights that prove you’ve done your homework—and instantly set yourself apart.

2. Relevancy
Stop “spray and pray” outreach. Discover how to ensure your message actually makes sense for the person you’re contacting, and why qualifying your prospects properly is the fastest way to improve results.

3. Value-First Messaging (ROI or Conversation)
Understand the two powerful approaches to outreach:

• Leading with clear outcomes and ROI for decision-makers
• Or starting natural, human conversations that build trust before pitching

We also explore why so many sales teams get this wrong—and how outdated, activity-based KPIs (like sending 100 messages a day) are driving poor behaviours and even worse results.

Key takeaway:
10 thoughtful, relevant, human messages will outperform 100 generic ones—every single time.

This episode is a must-listen for sales professionals, leaders, and anyone using LinkedIn to generate conversations, pipeline, and revenue.

Because the future of selling isn’t automation—it’s human connection done right.

🎯 What You’ll Learn:

• The biggest mistakes killing your LinkedIn response rates
• How to stand out instantly in a crowded inbox
• Why quality beats quantity in modern sales outreach
• How to turn messages into meaningful conversations (and opportunities)