Claire Carlile and Darren Shaw are back with another episode of the Whitespark Local Update. In this one, they talk about:

📝 Google Just Elevated Text Messaging to a Primary Conversion Action (Aaron Weiche)

🔥 Leadferno: https://leadferno.com/

📝 Your guide to local search in the age of AI (Amanda Jordan, Wix Studio)

📝 Ask Maps inside the Google Maps app just got a lot more personal (Claudia Tomina)

📝 How To Contact Support When Your GBP Edit Is Rejected (Stefan Somborac on the Local Search Forum)

📝 Video editing features in Google Maps (Valentina Vasileva)

📝 You can add captions to photos directly while uploading them in the GBP dashboard (Valentina Vasileva)

📝 Can AI responses be influenced? The SEO industry is trying (Mia Sato)

📝 The people who ruined the internet (Amanda Chicago Lewis)

Claire Carlile and Darren Shaw are back with a new episode of the Whitespark Local Update. Here’s what they cover in this one:

📝 The Truth About Multi-Location Franchise SEO (And Why AI Isn’t What You Think) (NearMedia and Steve Wiideman)

📝 Brands, Imagery, Reviews & Intent Pages: What Actually Drives Multi-Location SEO Now (Part 2) (NearMedia and Steve Wiideman)

📝 If your local rankings are off, your map pin may be the reason (Claudia Tomina)

📝 AI Is Not Search. Here's What It Actually Is (Brittney Muller on The Ross Simmonds Show)

📝 How Google Click Signals Drive SEO Rankings and AI Answers (Cyrus Shepard)

📝 The SERP in 2026: A data-driven feature analysis (Stat Search Analytics)

📝 The top 5 SERP features of 2026 and how to appear in them (Stat Search Analytics)

📝 20 Local Developments You Need to Know About from Q1 2026 (Miriam Ellis)

Claire Carlile and Darren Shaw are back with another episode of the Whitespark Local Update. Here’s what they’re talking about today:

📝 Ask Maps in Google Maps – When Local Search Meets Gemini AI (Glenn Gabe)

📝 How we’re reimagining Maps with Gemini (Google’s Official Announcement)

📝 Google Reviews for Businesses: What the New Guidelines Mean for Your Local Reputation (Krystal Taing)

📝 Why Tripadvisor still matters for local SEO in 2026 (Laura I. Abreu)

📝 Star Ratings Are for Humans: AI Reads the Text (Claudia Tomina)

📝 You Know Your Product is Awesome - But Does Anybody Else? (April Dunford)

📝 How AI is impacting local search and what tools to use to get ahead (Miriam Ellis)