This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose Podcast By Joe Pulizzi & Robert Rose cover art

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

By: Joe Pulizzi & Robert Rose
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Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.Joe Pulizzi & Robert Rose Economics Management Management & Leadership Marketing Marketing & Sales
Episodes
  • Was Anthropic's Leak an Accident or a Campaign? (526)

    Was Anthropic's Leak an Accident or a Campaign? (526)
    Apr 3 2026
    Anthropic may or may not have "accidentally" leaked its code, but Joe and Robert think the bigger story is what the company's newest release says about the future of white-collar work and marketing itself. They also tackle the slowing labor market, whether marketing jobs are in danger, and if a recession is actually coming. Rounding out the episode: Cameo's TikTok partnership, Oracle's ugly layoffs, Search Engine Journal's ad-free decision, and two documentary picks worth your time. Full Episode Notes This Old Marketing: Anthropic Leaks, Job Market Freezes, and Cameo's Last Cameo? Joe and Robert kick off the show with the strange case of Anthropic's code leaking into public view. Was it a true accident, or one of the smartest marketing plays we've seen in a while? Either way, it got the market's attention. Staying with Anthropic, the hosts dig into the company's latest release and what it means Openclaw. With everyone suddenly convinced that Claude can replace all sorts of white-collar work, Joe and Robert ask the question marketers should actually care about: what does this mean for marketing teams, creative work, and knowledge workers trying to stay relevant? Next, the conversation turns to the slowing U.S. labor market. Hiring continues to soften, but layoffs remain relatively low. So what are we really looking at here? A recession in the making, or simply an economic deep freeze? And more specifically, should marketers be worried about their jobs, or just ready for a very different kind of employment market? Later in the show, Joe and Robert look at Cameo's new partnership with TikTok. Is this a smart move that gives Cameo fresh life and relevance, or is it another sign that the business is nearing the end of its useful run? Then it's time for Winners and Losers. Robert names Oracle his loser of the week after the company fired thousands of employees in what he sees as a tone-deaf and tasteless move. Joe picks Search Engine Journal as his winner for making the rare decision to remove all programmatic advertising from its site. To close, both hosts share their Rants and Raves. Joe recommends Man on the Run, the Paul McCartney documentary. Robert highlights Louis Theroux's new documentary, The Manosphere. Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing. ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts. All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/ Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork
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    1 hr and 7 mins
  • When Platforms Panic, Ads Follow (525)

    When Platforms Panic, Ads Follow (525)
    Mar 27 2026
    This week, Joe opens the show with a quick take on the banning of "AI Fruit Love Island" and can't believe Robert isn't already a loyal subscriber. Joe and Robert then dig into a landmark legal verdict against social media platforms, focusing on Meta's Instagram and Google's YouTube. The big shift? Instead of the usual failed arguments around Section 230, these new cases are targeting platform design itself, claiming the products were intentionally built to be addictive. Joe and Robert discuss whether this could become a true "big tobacco" moment for social media, with larger legal and financial consequences ahead. Next up, OpenAI shuts down Sora after the Disney deal. Is this a warning sign for OpenAI's long-term strategy, or just a simple business decision to cut a product that wasn't generating revenue and was draining resources? Joe and Robert break it down. Plus, OpenAI hires a new ad chief (which is always a good sign, right?). Finally, TikTok rolls out new video advertising programs at NewFronts, and Joe and Robert see it as more evidence of a race to the bottom in digital media. Marketing Losers of the Week Robert looks at the Publicis versus The Trade Desk battle. Joe calls out Apple for confirming that ads are coming to Apple Maps. Rants and Raves Robert shares thoughts on courts temporarily allowing Perplexity AI shopping agents on Amazon. Joe raves about the greatness of Rick Rubin and why his approach may tell us something important about the AI future. Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing. ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts. All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/ Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork
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    1 hr and 12 mins
  • The Rise of the "Alternatively Influential" (524)

    The Rise of the "Alternatively Influential" (524)
    Mar 20 2026
    A new piece from the Wall Street Journal introduces the idea of being "alternatively influential"…people who drive real impact without massive follower counts. Joe and Robert break it down: Is this just a rebrand of "niche creator" or "thought leader"? Or is it actually the future of influence in an AI-saturated world? And most importantly…does audience size matter less than trust, proximity, and credibility? The bigger question: Are we entering an era where being known by the right people beats being known by everyone? AI Isn't Just Helping…It Might Be Hurting A new Morning Brew piece highlights research showing that AI can actually decrease focus and increase mental fatigue when overused. Key findings: Productivity rises with 1–3 AI tools…then drops off after that Workers report "mental overload" and decision fatigue Time saved gets filled with more work, not better work Joe and Robert's take: This isn't really about AI It's about multitasking overload AI just accelerates a problem we already had Bottom line: More tools ≠ better thinking Focus is still the competitive advantage Substack Goes Full Stack (Again) Substack continues expanding its platform, now rolling out a recording studio feature to support video and podcast creation. The discussion: Substack is no longer "just newsletters" It's becoming a complete creator operating system Email platforms, podcast hosts, and even YouTube should be paying attention The real question: Does Substack become the home base for creators…or just another tool in the stack? Winners and Losers Marketing Winner: Calvin Klein Dakota Johnson's new campaign hits the mark Clean, simple, effective brand storytelling that cuts through the noise Marketing Loser: The Oscars Still struggling to stay culturally relevant A branding problem, not just a ratings problem Marketing Loser (Joe): World Baseball Classic Timing Great product…questionable timing Hard to build momentum when the schedule works against you Rants and Raves Joe's Rant: Why Team USA Lost to Venezuela Joe's hot take: It wasn't about effort It was about constraints Team USA had: Contracts Pitch limits Usage concerns Calls from MLB teams Meanwhile, Venezuela had: Fewer restrictions More freedom to just play The lesson: The team with less to manage often performs better Robert's Rave: Where AI Actually Gets Its Content Robert highlights a new piece on AI sourcing: AI doesn't create from nothing It builds on existing human work The real leverage is still in original thinking and creation Other links: Mel Robbins with Seth Godin Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing. ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts. All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/ Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork
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    1 hr and 12 mins
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Joe Puluzi is a genius and I love it. I'm still glad that I found this podcast that he talks about

OMG! ⭐️ just as Great as the Content Inc. Boom 😍

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