Thriving Practice with Tracy Cherpeski Podcast By Tracy Cherpeski cover art

Thriving Practice with Tracy Cherpeski

Thriving Practice with Tracy Cherpeski

By: Tracy Cherpeski
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Top 5% globally ranked podcast for healthcare practice owners. Prevent burnout, grow profitably. 215+ episodes, 51 countries.

Welcome to Thriving Practice - the business podcast that proves independent physicians, dentists, therapists, and healthcare practice owners can build profitable, efficient practices while actually enjoying their lives.

By the Numbers:

  • 215+ episodes featuring top-tier practice owners and healthcare business experts
  • Global Top 5% ranking on Listen Notes among all podcasts
  • 51 countries reached globally
  • 9 seasons of proven practice management strategies
  • Weekly episodes with actionable insights you can implement immediately

Hosted by Tracy Cherpeski, MBA, MA, CPSC - executive coach, business consultant, and CME-approved educator with 15+ years specializing in healthcare practice consulting. Tracy brings you successful practice owners, industry experts, and medical association leaders, all united in helping private practices stay private and thrive.

Subscribe now and join our community at ThrivingPracticeCommunity.com for ongoing support from practice leaders who've been where you are.

Copyright 2021-2026 All rights reserved.
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Episodes
  • The Ick Factor: Why Practice Owners Avoid Fee Conversations — And What It's Costing Them – A Special Snack Episode, EP 252
    Apr 24 2026

    If you've ever looked at your fee schedule and felt a knot in your stomach, you're not alone. Fee setting is one of the most avoided conversations in private practice — and it's not about not caring. It's about the discomfort that runs deep in helping professions, where talking about money can feel like it conflicts with the commitment to care.

    Read the full show notes, memorable quotes, and key takeaways.

    Is your practice growth-ready? See Where Your Practice Stands: Take our Practice Growth Readiness Assessment

    In this SNACK episode, Tracy Cherpeski sits down with Miranda Dorta to cut through that discomfort and get practical. They explore why so many practice owners undercharge, what that pattern has to do with burnout, and what it actually takes to build a fee structure that reflects your value and keeps the lights on.

    You'll hear Tracy break down the numbers every practice owner should know cold — from burn rate and cash flow to how insurance versus out-of-pocket decisions shape your entire business model. She also shares the one number you can pull up right now that tells you a lot about where your practice stands.

    Whether you're just starting to look at your finances or you know it's time to raise your fees and keep putting it off, this conversation will help you take off the clinician hat and put on the CEO hat — without losing what makes your practice worth running.

    Read the full show notes, memorable quotes, and key takeaways.

    Is your practice growth-ready? See Where Your Practice Stands: Take our Practice Growth Readiness Assessment

    Connect With Us:

    Be a Guest on the Show

    Thriving Practice Community

    Schedule Strategy Session with Tracy

    Tracy’s LinkedIn

    Business LinkedIn Page

    Show more Show less
    12 mins
  • If You Don’t Ask, You Don’t Know: A GP’s Case for Making Menopause Care a Practice Priority Featuring Dr. Danielle Hunte, EP 251
    Apr 22 2026

    What if the physician best positioned to help women through perimenopause is the one they’re already seeing — their GP? In this episode, Tracy sits down with Dr. Danielle Hunte, a general practitioner from Barbados and founder of Midlife Meridian, to explore exactly that.

    Read the full show notes, memorable quotes, and key takeaways.

    With nearly 30 years in medicine and over 20 in private practice, Danielle went through perimenopause herself — and even as a physician, it caught her off guard. That experience sparked a new mission: closing the gap in menopause care and education, for both patients and the GPs who treat them.

    In this episode, you’ll hear why GPs are uniquely positioned to manage menopause (it’s not a one-system problem), the simple screening tool Dr. Danielle developed that revealed a silent cohort of symptomatic patients, and her vision for a “practice-in-a-box” digital resource for other providers. You’ll also hear a really honest conversation about sustainability — what it means to build a second revenue stream, protect your time, and keep showing up creatively so the practice doesn’t swallow you whole.

    Read the full show notes, memorable quotes, and key takeaways.

    See Where Your Practice Stands: Take our Practice Growth Readiness Assessment

    Connect With Us:

    Be a Guest on the Show

    Thriving Practice Community

    Schedule Strategy Session with Tracy

    Tracy’s LinkedIn

    Business LinkedIn Page

    Show more Show less
    43 mins
  • 18 Years in the Insurance System, Then She Built Something Better: Dr. Samantha Mekrut on DPC and Women’s Midlife Health, EP 250
    Apr 15 2026

    After more than 18 years in insurance-based healthcare, Dr. Samantha Mekrut made a decision a lot of physicians dream about: she left to build something better. The result is Meristem Family Medicine — a direct primary care practice in Medfield, Massachusetts, where patients pay a flat monthly membership fee, appointments run 30 to 60 minutes, and the administrative machinery of insurance billing is nowhere to be found.

    See Where Your Practice Stands: Take our Practice Growth Readiness Assessment

    Read the full show notes, memorable quotes, and key takeaways.

    In this episode, Tracy sits down with Dr. Mekrut to unpack the real difference between direct primary care and concierge medicine, what it actually takes to make an affordable membership model work, and why eliminating insurance billing overhead is the key that makes it possible.

    They also get into Dr. Mekrut’s specialty: menopause care for women in midlife. From the flawed rollout of the Women’s Health Initiative study to the community library talks she hosts to educate patients without selling them anything, Dr. Mekrut is approaching women’s health the way more of us wish the system would.

    See Where Your Practice Stands: Take our Practice Growth Readiness Assessment

    Read the full show notes, memorable quotes, and key takeaways.

    Connect With Us:

    Be a Guest on the Show

    Thriving Practice Community

    Schedule Strategy Session with Tracy

    Tracy’s LinkedIn

    Business LinkedIn Page

    Show more Show less
    42 mins
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