Episodes

  • Esther Kane: Occupational Therapist Turned Tech CEO Solving the $50 Billion Fall Problem

    Esther Kane: Occupational Therapist Turned Tech CEO Solving the $50 Billion Fall Problem
    Mar 28 2026
    Esther Kane spent 12 years as an occupational therapist walking through seniors' homes spotting hazards before falls happened. Then she ran a digital marketing company for 25 years helping small businesses rank on Google. At 60, instead of retiring to play pickleball, she fused these two worlds into something the aging industry desperately needed. Falls cost $50 billion annually in medical expenses. A grab bar costs $30. The gap? Families don't know where to find the right people to install it correctly—or that they need it in the first place. Esther created Aging in Place Directory, a nationwide platform connecting families with the specialists who keep people safe at home—CAPS-certified contractors, occupational therapists, home care agencies, tech installers, and accessibility designers. Think Angie's List, but purpose-built for aging safely. The most dangerous things in nearly every senior's home? Rugs and clutter. Esther saw countless injuries from these "silly little accidents" that changed lives forever. Bathrooms require major reconstruction, but removing trip hazards costs nothing—except emotionally, because you're asking someone to acknowledge they're getting older. After launching Senior Safety Advice with her seventh-grade friend Robin Schiltz in 2018, Esther saw a pattern: readers kept asking "where do I find these people?" There wasn't one directory combining contractors, assessors, and designers into a team approach. Families were reacting in emergencies instead of planning proactively. So Esther built Aging in Place Directory in 2024. She vets providers through Zoom calls, background checks, and LinkedIn reviews. Free listings get exposure; paid members ($15/month or $120/year) receive weekly marketing webinars where Esther teaches SEO, ChatGPT, social media, and AI optimization strategies to aging-in-place professionals starting new businesses. Her big insight: many contractors don't consult with OTs before installing grab bars. They don't know the exact height to mount the toilet or precisely where bars should go. The directory creates a Rolodex so one professional walking into a home can refer to an entire team—including resources for reverse mortgages and grants to fund modifications. Over 80% of seniors want to age at home. Less than 10% of homes are set up for it. How do we close that gap? Esther's answer: assessors who do home safety evaluations ($125-$350) before problems occur, treating it like a house inspection—proactive maintenance for independence. Senior Safety Advice landed #5 on FeedSpot's list of 80 Best Caregiver Blogs in 2025. The secret? Esther focuses heavily on technology content—Alexa, smart home devices, gerontechnology—that other caregiving blogs ignore. She teaches simple, actionable tech solutions that help seniors and reassure remote family members. The emotional barriers are massive. Grab bars look like hospital equipment, screaming "you're old." But it's worth avoiding a broken hip that leaves someone unable to pick up a spoon. Money is the other barrier—families fear running out before they pass away. That's why Esther emphasizes having financial resources in that professional Rolodex. Esther's first website was "horrific"—her rapid-fire answer proves she's learned a thing or two in 25 years. Now she's teaching aging-in-place professionals how to show up in Google's AI-generated answers using Reddit-style Q&A content. Her advice to one company making fidget boards for dementia patients: structure your content as questions with concise answers—exactly what AI pulls for featured snippets. With 117 members so far, Esther intentionally kept 2025 free to build the directory before charging. She knows from internet marketing: don't put too much money out before money comes in. The modest pricing reflects that small businesses need affordable options while proving ROI. CHAPTERS: 0:00 - Introduction: OT + SEO = Aging in Place Directory 1:04 - The Moment Two Careers Should Collide 3:09 - Why There Wasn't an Angie's List for Aging in Place 6:54 - Rugs: The Dangerous Thing in Almost Every Home 9:11 - Why National Brands Are a Problem 10:59 - Why a Specialized Directory Instead of Teaching SEO 12:27 - First-Time User Experience on Aging in Place Directory 14:45 - Screening Vendors: Background Checks and LinkedIn 16:58 - What Is an Assessor and What Do They Cost 20:14 - Weekly Marketing Webinars and Private Community for Members 22:38 - Pricing Model: $15/Month or $120/Year 25:11 - Teaching AI Tools to Aging in Place Professionals 27:34 - Rapid Fire: Bathrooms, Raised Toilet Seats, Alexa, and That First Horrific Website 28:44 - 50-Year Friendship Becomes Business Partnership 29:42 - Senior Safety Advice: #5 on FeedSpot's 80 Best Caregiver Blogs 30:35 - Closing the Gap: 80% Want to Age at Home, 10% of Homes Ready 33:33 - Why Families Don't Install $30 Grab Bars Before $50 Billion in Falls
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    35 mins
  • Cheri Alvarez: Fighting the Loneliness Epidemic—One Friendship at a Time Across 40 Communities

    Cheri Alvarez: Fighting the Loneliness Epidemic—One Friendship at a Time Across 40 Communities
    Mar 28 2026
    The U.S. Surgeon General called loneliness as deadly as smoking 15 cigarettes a day. Cheri Alvarez is doing something about it—leading an international movement built on a radical idea: that a single friend can change someone's mental health. As CEO of Compeer Buffalo and Compeer International, Cheri oversees programs in 40 communities across four countries. Compeer matches trained volunteers with people experiencing mental health challenges—creating friendships that complement clinical treatment. From six-year-olds to isolated seniors in nursing homes, Compeer serves anyone who needs connection. The model is deceptively simple: volunteers and clients are matched based on common interests—maybe both love basketball or dinosaurs. After an initial introduction facilitated by Compeer staff, they spend about four hours a month together, doing whatever feels natural. No therapy sessions. Just friendship. Cheri's path to this role started in foster care and adoption services, where she referred countless clients to Compeer and witnessed the transformation firsthand. When she stepped in as interim CEO during a turbulent transition, she brought 25 years of experience in Western New York nonprofits and a master's degree in Counseling Education from Canisius College. The organization was founded over 50 years ago in Rochester by Bernice "Bunny" Skirboll after a near-fatal car crash taught her the healing power of friendship during recovery. What started with 12 volunteers now engages thousands worldwide, earning recognition from the American Psychological Association and inclusion in SAMHSA's National Registry of Evidence-Based Programs. Cheri serves on the steering committee of the Global Initiative on Loneliness and Connection (GILC), working alongside the World Health Organization to address what's become a global epidemic. She reached out on LinkedIn, asked to be more involved, and now collaborates with leaders from 23 countries tackling loneliness through different lenses—poverty, social media, the workforce, mental health. In 2021, Compeer received a $1.2 million federal grant from OJJDP to expand youth mentoring into 15 new communities. But growth comes with challenges: How do you scale friendship without losing what makes it authentic? Cheri's answer: rigorous standard operating procedures, peer learning between affiliates, and new programs embedded within existing nonprofits that can handle the infrastructure. During COVID, something unexpected happened—volunteer applications surged to their highest levels ever. People working remotely, isolated at home, wanted to give back and feel connected themselves. The virtual model proved that location doesn't have to be a barrier. A college student can maintain a friendship after going home for summer. Someone in Texas can be a phone buddy to an isolated senior in New York. Cheri's rapid-fire answers reveal someone comfortable with introversion leading an extroverted mission. Her favorite Buffalo wings spot: Elmo's. The nonprofit leader everyone should follow: Eddie Garcia from GILC. And if she could match any two people in the world? A Republican and a Democrat—to get to the human side of things. CHAPTERS: 0:00 - Introduction: Fighting Loneliness Through Friendship 0:56 - How Compeer Works: From Referral to Friendship Match 3:25 - Matching Process: Basketball, Dinosaurs, and Compatibility 7:06 - Volunteer Requirements: Background Checks and Training 8:32 - Who Needs Compeer: All Ages, All Backgrounds 10:16 - Serving Older Adults: The Loneliness of Nursing Homes 10:58 - Becoming CEO During Turbulent Times 12:27 - Compeer's Global Reach: 40 Locations, 4 Countries 13:34 - Funding Challenge: Running a Free Service 16:08 - Surgeon General's Report: Loneliness as Deadly as Smoking 17:58 - Youth and Loneliness: Social Media's Double-Edged Sword 20:45 - Rapid Fire: Buffalo Wings, Introvert or Extrovert, Republican Meets Democrat 22:42 - Joining the Global Initiative on Loneliness and Connection (GILC) 24:41 - How Loneliness Looks Different Across 23 Countries 26:11 - $1.2 Million Federal Grant: Expanding to 15 New Communities 28:20 - Where Compeer Operates: New York, Pennsylvania, and Beyond 30:20 - Getting Involved: Volunteers, Partners, and Virtual Phone Buddies CONNECT WITH CHERI ALVAREZ: Email: cheri@compeerbuffalo.org Phone: (716) 883-3331 ext. 313 Website (Buffalo): https://compeerbuffalo.org Website (International): https://compeer.org LinkedIn: https://www.linkedin.com/in/cherialvarez Facebook: https://www.facebook.com/CompeerBuffalo Instagram: @compeerbuffalo YouTube: Compeer Buffalo OFFICE LOCATION: Compeer Buffalo / Compeer International Headquarters 1179 Kenmore Avenue Buffalo, NY 14217
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    33 mins
  • Paul Slager on Boy Scouts Abuse Cases, Yale Murder Case, and Brain Injury Law

    Paul Slager on Boy Scouts Abuse Cases, Yale Murder Case, and Brain Injury Law
    Mar 27 2026
    What does it take to represent families after murder, child sexual abuse, catastrophic injury, and life changing negligence? In this episode of the Trustcast Show, Zane Myers speaks with Connecticut trial lawyer Paul Slager, partner at Slager Madry in Stamford, Connecticut. Paul shares the mindset behind taking only the most serious cases and why real justice is about more than money. They discuss the landmark Boy Scouts abuse case that led to a $12 million jury award, the civil case involving the murder of Yale graduate student Annie Le, traumatic brain injury litigation, youth concussion awareness, wrongful death, and how lawyers carry the emotional weight of representing people on the worst day of their lives. If you are interested in personal injury law, civil justice, brain injury advocacy, wrongful death litigation, or high stakes courtroom strategy, this conversation gives a rare look inside the work. Contact Paul Slager: Slager Madry LLC 750 East Main Street, Suite 810 Stamford, CT 06902 Phone: (203) 604-2446 Alt Phone: (860) 955-3633 Email: pslager@slagermadry.com Chapters 00:00 Introduction to Paul Slager 00:43 Why he takes the cases others avoid 01:51 From big law defense to plaintiff trial work 03:58 Working closely with clients after tragedy 06:17 Why his firm says no to many cases 07:41 The Slager Madry team in Stamford 08:58 The Boy Scouts abuse case and legal theory 13:34 Hidden files and decades of institutional knowledge 16:25 Jury verdict, appeal, and settlement 19:11 The Yale Annie Le case 21:12 Discovery, medical records, and e discovery 22:45 The pool drain drowning case 26:32 How he handles emotional trauma from cases 28:15 Making invisible brain injuries visible in court 29:39 Youth sports concussions and legislative work 31:05 Rapid fire questions 34:29 How he gets new clients 35:53 How to contact Paul Slager #PaulSlager #TrialLawyer #PersonalInjuryLaw #BrainInjuryLaw #WrongfulDeath #MedicalMalpractice #SexualAbuseCases #ConnecticutLawyer #TrustcastShow
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    37 mins
  • Ari Sliffman: The 95% Settlement Mediator Who Uses AI, Emotional Intelligence & Torah

    Ari Sliffman: The 95% Settlement Mediator Who Uses AI, Emotional Intelligence & Torah
    Mar 27 2026
    Ari Sliffman made history as the first student in Marquette Law School history to graduate with dual certificates in dispute resolution and sports law. His 2011 paper arguing that NFL Super Bowl clean zones violate the First Amendment was published in the Marquette Sports Law Review—and in 2023, an Arizona Superior Court cited his argument when ruling against Phoenix's clean zone ordinance for Super Bowl LVIII. Now he's bringing that same creative thinking to mediation, achieving a 95% settlement rate in Philadelphia as founder of AJS Resolutions. His approach: emotional intelligence meets artificial intelligence. He uses AI to rapidly analyze thousands of pages of documents, freeing up time to focus on the human side—understanding personality types, building trust, and reframing emotionally charged messages. His path to mediation was intentional. He worked both sides of the aisle—plaintiff's attorney representing injury victims, defense attorney representing major auto manufacturers—building well-rounded experience because "attorneys want mediators who understand not only their side, but the other side." He volunteers as Judge Pro Tem in Philadelphia Court of Common Pleas, using it as a testing ground for new mediation techniques. His most memorable case: his first private mediation. Parties were $300,000+ apart. He started by talking sports and pain treatment—building trust with a 62-year-old union worker who'd been injured and wanted to wait five years for back surgery to protect his pension. They broke down the numbers together, figured out what he actually needed, and settled within $25,000 of that number. "If I hadn't sat down and related to him and talked about things that frankly have nothing to do with this mediation, but really did because I needed to get him to trust me, I don't think we'd get there." He writes a Times of Israel blog applying weekly Torah portions to mediation principles. He went full-time with AJS Resolutions on November 20, 2024—his father's birthday. He's currently completing Harvard's Program on Negotiation mediation course. And he does three networking events per week (coffees, lunches, happy hours) while maintaining an active LinkedIn presence because "the mediation is the easy part—everything else is the stressful part." Modern mediation for modern litigation. CHAPTERS: 0:00 - Introduction 1:01 - Super Bowl Clean Zones Paper Cited by Arizona Court 2:36 - The Grade on That Paper 3:05 - Building Career on Both Sides Before Becoming Mediator 4:47 - When Neither Party Is Happy: The Reality of Resolution 7:52 - Part Social Worker, Part Psychologist, Part Attorney 9:21 - Judge Pro Tem as Testing Ground 11:49 - How Mediators Get Paid 13:08 - Marketing to Attorneys: 3 Events Per Week 15:34 - Solo Shop: CEO, CMO, CTO, CFO 16:24 - The 95% Settlement Rate 21:21 - First Private Mediation: $300K Apart, Talked Sports & Pain 26:22 - Why Not Continue as Traditional Attorney? 29:23 - Israel Trip, Conflict Resolution Class 31:10 - AJS Resolutions Founded November 20, 2024 31:28 - Rapid Fire: Baltimore Orioles or Philadelphia Eagles? 32:12 - Best Negotiation Tactic from Watching Sports 33:37 - Torah Position Teaching Mediation: Joseph & His Brothers 34:42 - Modern Mediation for Modern Litigation 36:40 - Using AI for Document Analysis CONNECT WITH ARI SLIFFMAN: Website: https://ajsresolutions.com (book directly online) Email: info@ajsresolutions.com LinkedIn: https://www.linkedin.com/in/arisliffman/ Office: 1515 Market Street, Suite 1200, Philadelphia, PA 19102 Phone: Available via website Times of Israel Blog: Search "Ari Sliffman Times of Israel" #AriSliffman #Mediation #AlternativeDisputeResolution #ADR #LegalPodcast #PhiladelphiaMediator #ConflictResolution #DisputeResolution #PersonalInjuryMediation #BusinessMediation #AIInLaw #EmotionalIntelligence #Negotiation #LegalInnovation #TrustcastShow
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    38 mins
  • Amy Bradley on Trucking Cases, Wrongful Death, and Jury Strategy

    Amy Bradley on Trucking Cases, Wrongful Death, and Jury Strategy
    Mar 26 2026
    What happens when an Emmy nominated investigative reporter becomes a catastrophic injury trial lawyer? In this episode of the Trustcast Show, Zane Myers speaks with Amy Bradley, a principal at Blankingship and Keith, about her journey from newsroom storytelling to high stakes personal injury litigation. Amy shares how her background as a TV investigative reporter shaped the way she tells client stories in court, why trucking cases are different, how insurance companies undervalue serious claims, and what really helps juries connect with a case. They also discuss wrongful death litigation, traumatic brain injury cases, day in the life storytelling, pro bono representation for domestic violence survivors, and the courtroom moment that led to Amy receiving a shelf full of rubber ducks from a client. Amy Bradley is a Principal at Blankingship & Keith in Fairfax, Virginia. Her practice includes personal injury, automobile and trucking accidents, brain injury, product liability, sex abuse victims, and wrongful death. She previously worked as in house counsel for a major insurance company and is licensed in Virginia, Maryland, and DC. Connect with Amy Bradley: Blankingship & Keith, P.C. 4020 University Drive, Suite 300 Fairfax, Virginia 22030 Office: 703 691 1235 Direct line mentioned in episode: 703 293 7222 Email: abradley@bklawva.com Chapters 00:00 Introduction to Amy Bradley 00:45 Covering the Hugo Selenski case and choosing law 02:39 From Wyoming to journalism to the courtroom 03:39 What Amy learned working for insurance companies 07:50 How claims get undervalued without a lawyer 09:55 The 5.4 million wrongful death case 12:42 Why trucking cases are different 15:09 Storytelling and day in the life style evidence 17:16 Why journalism helps in trial work 19:00 Rapid fire questions 21:00 The rubber ducks courtroom story 23:21 Jury relationships and trial results 27:13 Pro bono work for domestic violence victims 31:19 Why she joined Blankingship and Keith 33:32 What to do before hiring an injury lawyer 35:01 How to contact Amy Bradley #AmyBradley #PersonalInjuryLaw #TrialLawyer #WrongfulDeath #TruckAccidentLawyer #BrainInjuryLaw #VirginiaLawyer #FairfaxLawyer #InsuranceClaims #TrustcastShow
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    37 mins
  • Dr. Frederick McCurdy: 81 Years Old, Still Fighting Insurance Companies for Kids at 6:45 AM Daily

    Dr. Frederick McCurdy: 81 Years Old, Still Fighting Insurance Companies for Kids at 6:45 AM Daily
    Mar 20 2026
    In 1968, Frederick McCurdy was working his dream job for the US Forest Service in California's Klamath National Forest—fishing for trout at breakfast and counting trees for a living. Then President Johnson conscripted him to fight in Vietnam. That draft changed everything. Assigned to a German army hospital lab, two doctors—a pediatrician and a surgeon—wouldn't leave him alone. Night after night during on-call shifts, they insisted he should go to medical school. He kept saying no. Then medical students literally cornered him in a kitchen, plied him with beer, and convinced him medicine was his path. "I didn't choose medicine," he says. "Medicine chose me." Now 81 years old, Dr. McCurdy gets up at 5 AM, rides his exercise bike, and is sitting in his office chair by 6:45 AM. He still sees patients four days a week at Driscoll Children's Hospital in Corpus Christi, where he's been fighting insurance companies for years—like the two-year battle to get Iptocopan approved for a girl with C3 glomerulopathy, or going toe-to-toe with North Side Independent School District to get services for kids with kidney disease and learning disabilities. In 1979, he co-founded CAMP (Children's Association for Maximum Potential) when a patient named Matt with Eagle Barrett syndrome couldn't get into Lions Camp because he couldn't put on his own ankle braces. That organization now owns a 55-acre facility and serves over 1,000 children annually with year-round programs. He's a retired Air Force Colonel, pediatric nephrologist, medical school professor, healthcare consultant, and advocate for children with special healthcare needs—the fastest-growing population in pediatric medicine. His defining moment came watching a Jerry Lewis telethon in the 1970s. A kid with cerebral palsy lit a fire inside him that's still burning at 81. "Medicine is not a shift," he tells medical students. "It's a profession, a way of life, an unforgiving mistress." His 50th medical school reunion is this September. CHAPTERS: 0:00 - Introduction 0:25 - Drafted by President Johnson in 1968 1:37 - Dream Job in Klamath National Forest 2:53 - How Military Service Led to Medicine 6:34 - Medical Students Cornered Him in a Kitchen 7:15 - "Medicine Chose Me" 7:32 - The Thread: Public Service & Teaching 10:50 - Writing a Residency Curriculum 13:31 - Becoming a Medical Expert Witness 14:14 - Co-Founding CAMP in 1979 16:26 - Advocating for Kids with Chronic Conditions 18:01 - Fighting Insurance Companies for Two Years 20:02 - Becoming Persona Non Grata with School Districts 21:40 - Children with Special Healthcare Needs: Fastest Growing Population 24:01 - Still Working at 81 Years Old 25:11 - A Typical Day: 5 AM to 6:30 PM 27:19 - Keeping Energy Up After 50 Years 28:21 - Eagle Scout, Two Eagle Scout Sons 30:00 - "This Is a Partnership" 30:57 - What Would You Change About Medicine? 32:31 - "Medicine Is Not a Shift" 33:23 - The Jerry Lewis Telethon Moment 34:13 - The Fire That's Still Burning CONNECT WITH DR. FREDRICK McCURDY: Hospital: Driscoll Children's Hospital, Kidney Center Address: 3533 South Alameda Street, Corpus Christi, TX 78411 Phone: 361-694-4438 (direct) | 361-694-5000 (main hospital) LinkedIn: https://www.linkedin.com/in/fredrickmccurdymd/ Company: Training Doctor LLC (Owner)
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    35 mins
  • Brian Serna: The Addiction Treatment Method That's 2-3X More Effective Most Therapists Don't Know

    Brian Serna: The Addiction Treatment Method That's 2-3X More Effective Most Therapists Don't Know
    Mar 20 2026
    Brian Serna started working at LifeLink in Santa Fe while putting himself through college—a six-year journey marked by his own raging substance abuse issue, an aggravated DWI arrest, and losing a close friend to suicide. Just eight months from his last bender, he began answering calls from families desperate to help loved ones with addiction. These women were different versions of his own mother, and their stories confronted him with the pain he'd caused his family. That experience set him on a path to become one of the nation's leading addiction treatment experts, specializing in CRAFT (Community Reinforcement and Family Training)—the only evidence-based practice available to help families with a loved one struggling with addiction. Research shows CRAFT gets two-thirds of treatment-refusing individuals to actually walk through the door, yet most therapists have never heard of it. Brian trained under Dr. Robert J. Meyers, a Vietnam veteran who created the CRAFT method at the University of New Mexico after watching his own mother struggle to help his father. Now Brian has trained behavioral health programs in over 20 states, five countries, and 16 tribal communities. He sits on Governor Michelle Lujan Grisham's Council on Racial Justice, Senator Ben Ray Lujan's Mental Health Consortium, and co-authored a book chapter with Dr. Meyers himself. The approach works by disrupting patterns—not through interventions, guilt, or shame, but by teaching families to identify what addiction does for their loved one and creating competing behaviors. Like the teenager smoking weed after school who started MMA training instead—developing new friends, new purpose, and reducing his use in half overnight. Brian founded Serna Solutions in 2013, which now operates four locations across New Mexico, treating addiction, trauma, OCD, and more using evidence-based practices. His work challenges everything most people think they know about addiction treatment. CHAPTERS: 0:00 - Introduction 1:01 - What is CRAFT and Why Most Therapists Don't Use It 3:15 - Why Traditional Interventions Don't Work 3:54 - Meeting Dr. Robert Myers at LifeLink Santa Fe 5:14 - The Stories That Changed Everything 6:26 - Eight Months from His Last Bender 7:41 - From Learning to Being Consumed 8:52 - The Woman with Rage: Early Client Story 10:27 - Stop Yelling, Stop Taking It Personally 11:38 - How CRAFT Works: Disrupting Addiction Patterns 14:17 - The MMA Story: Creating Competing Behaviors 17:14 - Marijuana Legalization: Net Positive or Making Things Worse? 18:31 - Working with Tribal Communities: Breaking Stereotypes 22:08 - Founding Serna Solutions in 2013 23:33 - Global Perspective: Ireland vs. Russia vs. Native Communities 25:29 - Rapid Fire: Motivational Interviewing in One Sentence 25:48 - Biggest Misconception About Addiction 26:29 - Scotland Training: The English They Spoke 26:46 - What Every Parent Should Know About Teen Substance Abuse 27:14 - Talking to Your Teen: Establish Credibility, Don't Freak Out 30:04 - The Fear of Being Too Lax 32:28 - Consequences Must Have a Way Back 33:46 - The Next Chapter: Online Learning Platform CONNECT WITH BRIAN SERNA: Email: brianwithaneye@sernasolutionsllc.com Website: https://sernasolutionsllc.com LinkedIn: https://www.linkedin.com/in/brianserna/ Phone: (505) 333-0436 Main Office: 4001 Office Court Dr, Suite 201, Santa Fe, NM 87507
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    36 mins
  • Paul Schrieffer: Michael Jackson's $17M Insurance Battle & When Lloyd's of London Calls

    Paul Schrieffer: Michael Jackson's $17M Insurance Battle & When Lloyd's of London Calls
    Mar 13 2026
    In this episode of the Trustcast Show, host Zane Myers talks with Paul K. Schrieffer, founding partner of P.K. Schrieffer LLP and the trial lawyer Lloyd's of London calls when massive concert cancellations or celebrity lawsuits explode. Paul shares inside details from the Michael Jackson "This Is It" tour insurance case, negotiating multi-million dollar ransom situations, deposing Kim Kardashian and Kanye West, and why his father's Nobel Prize-winning photographic memory runs in the family. He explains the reptile theory in litigation, why AI is changing insurance policy wording, and his philosophy on maintaining friendships with opposing counsel while destroying them in the courtroom. What You'll Learn: Michael Jackson's $17.5M insurance claim after death weeks before London residency How he ordered the autopsy of Michael Jackson within 3 days Settling for $2M after demand started over $100M - the "grandpa" negotiation Judge later revealed: "I would have ruled in your favor completely" Deposing Kim Kardashian and Kanye West's photographic memory Ransom and kidnapping negotiations - how to bargain with captors Serial kidnappers in the US and their psychological motivations Nancy Guthrie case - current $1M ransom demand situation Representing Universal Studios, NBC, Taylor Swift, Madonna, Foo Fighters San Diego Padres stadium cancellation case Cyber tech insurance and AI-related liability claims Drafting AI exclusion clauses for London insurance policies The reptile theory - how plaintiff's attorneys manipulate juries Why he flips off opposing counsel Brian Panish in court (judge approved) Bubble gum tactic - using emotions against opposing counsel His father: John Robert Schrieffer, 1972 Nobel Prize in Physics Courtroom vs arbitration - why he prefers juries Opening offices in Orlando and Texas "Chat under the bridge" strategy with opposing counsel Why insurance defense lawyers aren't boring Connect with Paul K. Schrieffer: Email: pks@pksllp.com Website: https://www.pksllp.com LinkedIn: https://www.linkedin.com/in/paul-schrieffer-27427339/ Firm: P.K. Schrieffer LLP Main Office: 2640 E Garvey Ave S, Suite 201, West Covina, CA 91791 Phone: 626-373-2444 California Bar #: 151358 Location: West Covina, California (Los Angeles area) Education & Credentials: J.D., Southwestern University School of Law (1990) B.A., University of California at Santa Barbara Member, American Board of Trial Advocates (ABOTA) AV Rated Preeminent 5.0/5 by Martindale Hubble California Super Lawyer (2014-2020+) Admitted to Bar of Supreme Court of the United States Notable Cases: Michael Jackson "This Is It" tour insurance (Lloyd's of London) Taylor Swift, Madonna, Foo Fighters, Kings of Leon tour cancellations Kim Kardashian, Kanye West depositions NBC Universal, Universal Studios Hollywood San Diego Padres Baseball Club Airbnb, Postmates litigation Multiple ransom/kidnapping negotiations Family: Father: John Robert Schrieffer (1931-2019), 1972 Nobel Prize in Physics for BCS theory of superconductivity Charity Work: Shoes That Fit, Serenity Infant Care Homes Chapters: 00:02 - Introduction & Michael Jackson Case 01:10 - First 48 Hours After MJ's Death 02:37 - The Insurance Claim Strategy 06:08 - Autopsy and Exclusions 09:19 - Negotiating with "Grandpa" 11:39 - Judge's Revelation - Would Have Won 14:14 - Training Young Lawyers to Control Emotions 16:26 - The Bubble Gum Tactic 18:39 - Maintaining Friendships with Opposing Counsel 19:07 - Ransom Cases and Negotiations 20:33 - Nancy Guthrie $1M Ransom Situation 23:38 - How Ransom Negotiations Work 25:51 - Serial Kidnappers in the US 27:00 - Insurance vs Plaintiff Work Balance 28:11 - Cyber Tech and AI Insurance Claims 30:20 - AI Liability and Policy Drafting 32:19 - The Reptile Theory Explained 36:10 - Courtroom vs Arbitration Preference 37:01 - Kim Kardashian Deposition 43:48 - London vs LA for Trials 44:46 - Shoes That Fit Charity 45:35 - San Diego Padres Case 46:14 - Kanye West and Photographic Memory 48:20 - Expanding to Florida and Texas 49:07 - Finding and Training Associates 51:27 - Best Way to Contact #PaulSchrieffer #MichaelJackson #LloydsOfLondon #InsuranceDefense #TrialLawyer #WestCovina #EntertainmentLaw #CyberInsurance #AILitigation #RansomNegotiation #KimKardashian #KanyeWest #TrustcastShow #ZaneMyers #NobelPrize #CaliforniaLawyer
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    53 mins