Unpacked In Santa Cruz Podcast By Mike Howard cover art

Unpacked In Santa Cruz

Unpacked In Santa Cruz

By: Mike Howard
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"Unpacked in Santa Cruz" is a homegrown podcast hosted by Michael Howard that dives into the lives, stories, and salty moments of people who call this coastal community home—or have been shaped by it in some way. Whether it's a deep conversation with local surfers opening up about mental health, or a peek behind the curtain of someone who started a one-of-a-kind food spot right here in town, every episode brings something real.

You’ll hear from folks who found healing behind the lens, built businesses from scratch, or chased massive waves thanks to a lifetime spent around our local waters. These aren’t just interviews—they’re conversations that reflect the heart and soul of Santa Cruz. Raw, reflective, and rooted in community, Unpacked in Santa Cruz brings local voices to the surface.

© 2026 Unpacked In Santa Cruz
Social Sciences
Episodes
  • Episode 80: James Everingham: From Small Town Pennsylvania to The Most Important Business Hub The Last 30 Years, Facing The Reality That Life is Moving Faster Than Humans Can Adapt
    Mar 21 2026

    A GED, a 0.0 college moment, and a kid obsessed with a Commodore 64 somehow add up to a career that lands at Borland, rides the Netscape wave, and still ends with one clear conclusion: Santa Cruz feels like home. We trace the real path, not the cleaned-up résumé version, from rural Pennsylvania winters to California fog, from bulletin boards and shareware checks to high-stakes interviews with the people who built the tools an entire generation learned on. If you’ve ever felt like an outsider who “got in by luck,” you’ll recognize the emotional thread running through every chapter.

    We also zoom out to the bigger story of technology culture. We talk about the early internet dream of removing gatekeepers, widening access to information, and building tools that could genuinely improve lives. Then we name what changed as IPOs and incentives arrived: the gold rush energy, the work that becomes impossible to turn off, and the way a passion can blur into exhaustion. It’s not a takedown or a love letter, it’s an honest look at what it felt like to build during the era when Silicon Valley’s identity was still forming.

    From there, we step into the present with AI and the next retooling. We break down why non-deterministic systems can “hallucinate,” why confident-sounding misinformation is a new kind of danger, and why discernment matters more than ever. Underneath all of it is a human question: tech keeps accelerating, but can we keep up emotionally, socially, and morally? If this conversation hits, subscribe, share it with a friend, and leave a review. What part of your story still makes you wonder, how did I get here?

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    1 hr and 11 mins
  • Episode 79: Andre Gioranelli: The Reality in Asymmetry: What Happens When Santa Cruz is a Choice To Let Go of Everything You Know? How to Quit Chasing Medals Without Quitting Life.
    Mar 17 2026

    A pro surfer from Rio de Janeiro moves to Santa Cruz, builds a family, all knowing that the hardest opponent was never another person. Andre joins me for a raw, wide-ranging talk about ego, identity, and what it means to stop chasing trophies while still chasing growth. We start with Santa Cruz as home, then follow the real story underneath: crowded lineups, culture shock, and the quiet work of becoming someone your kids can trust.

    Andre opens up about leaving Brazil at a breaking point, and learning that “positive thinking” only works after you face what hurts. We go into forgiveness as a lived practice, not a slogan, including complicated family histories, with the long roads to making peace with parents. Which is making peace with yourself. That, and the grief that comes from saying goodbye to the people who raised you, and everything you have ever known; to step into a belief that it can all be different, knowing it will cost you.

    We also get practical about money stress in Santa Cruz, the pull of consumer culture, and why Andre chooses simplicity on purpose. As a surf coach and mentor, he explains how winning can be empty if you never build your core, and why being your best version matters more than being first. If this hits home, subscribe, share it with a friend who needs it, and leave a review with the line that stuck with you most.

    If you care about mental health, healing generational trauma, and building resilience without turning hard, this conversation delivers.

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    1 hr and 48 mins
  • Episode 78: Jefferson de Paula: Every Little Step Matters: How A Near Miss And A New Coastline Changed A View on Life
    Mar 13 2026

    Santa Cruz can feel like a spell. One minute it’s sunshine and greetings on a neighborhood street, the next it’s elbows up in a surf lineup that treats every set wave like property. We sit down with Jefferson De Paula, born and raised on the east side of São Paulo, Brazil, to name that contradiction and to figure out how a person stays soft without getting pushed out.

    Jefferson came to Santa Cruz to learn English after a career moment that exposed a gap he couldn’t ignore. Then a violent car accident left him with no injuries, and the shock of that “how am I still here” moment changed his timeline. He talks about researching where to go, avoiding big-city life, and choosing Santa Cruz on a feeling he still calls magnetism. We also get into what it’s like to arrive as a Brazilian immigrant and a Black man, to feel both the warmth of strangers and the edge of a town still learning who it makes room for.

    From there we go deep on surf culture at Pleasure Point, the weird split between who people are on land versus in the water, and why Jefferson decided early on to be friendly, stay out of the way, and refuse to carry someone else’s anger. We connect that to Brazilian jiu-jitsu in Santa Cruz, where the mat can become a safer home than the ocean, and we end with a grounded definition of hope: small daily actions, real listening, and discipline that outlasts any single win.

    If this conversation hits you, subscribe, share it with a friend who’s trying to find home, and leave a review so more people can find the show. What place has shaped you the most?

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    1 hr and 31 mins
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