We Don't PLAY!™: Podcast SEO, AI Search Engine Optimization Tools for Actionable Web Marketing Podcast By Favour Obasi-ike: Top Technical AI SEO and Pinterest Search Marketing Business Podcast Expert cover art

We Don't PLAY!™: Podcast SEO, AI Search Engine Optimization Tools for Actionable Web Marketing

We Don't PLAY!™: Podcast SEO, AI Search Engine Optimization Tools for Actionable Web Marketing

By: Favour Obasi-ike: Top Technical AI SEO and Pinterest Search Marketing Business Podcast Expert
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Stop guessing and start ranking with the best AI SEO and Podcast SEO news, Pinterest business strategies, and actionable website marketing tactics insights podcast for higher business asset acquisition. We Don't PLAY!™ is your definitive blueprint to master technical SEO, grow your digital assets, and turn your passion into profit through high-level interviews and actionable tactics.We Don't PLAY!™ is your definitive favorite source for AI SEO news, Pinterest Business marketing, and website monetization insights. Master digital asset acquisition, grow your online presence, and turn your passion into profit; through high-level interviews and actionable strategies.Book SEO Services: Schedule a Discovery Call with SEO Expert Favour Obasi-ikeDiscover the best email marketing strategies for superior lead generation, and harness the power of Artificial Intelligence (AI), entrepreneurship, and Pinterest Business marketing to build a thriving, revenue-generating online business.Who is Favour Obasi-ike, MBA, MS? A Christian faith-based entrepreneur and renowned expert in digital marketing, podcast monetization, Pinterest SEO, and search engine optimization.With graduate degrees in Communications (BA), Entertainment Business (MS), and Business Administration (MBA), Favour delivers real-world AI SEO strategies and tactics through solo deep-dives and interviews with top-tier industry leaders.Gain access to the essential SEO tools, practical AI tips, technical SEO, and holistic business consulting required to effectively monetize your content, significantly improve your website ranking, and execute a dominant content marketing strategy.In every episode, unlock actionable insights on:Podcast SEO & Ranking: Implement podcast SEO best practices and podcast search optimization to make your show highly discoverable on Apple Podcasts, Spotify, and Google. Learn podcast monetization tactics to turn audio plays into profit.Pinterest Marketing & SEO: Leverage Pinterest as a visual search engine to execute successful Pinterest sales tactics, master Pinterest business tools, and generate consistent organic website traffic. Discover the latest Pinterest marketing trends and Pinterest strategy tips.AI SEO & Marketing: Apply cutting-edge AI strategies, AI marketing techniques, and AI market intelligence for superior search optimization. Learn how to use AI driven SEO, ChatGPT SEO, and Claude SEO to outperform competitors.Technical & Local SEO: Master search engine marketing (SEM), web traffic optimization, and website optimization to enhance your global and local visibility. Get actionable marketing tactics for local business advertising and increase local business visibility.Audio Marketing & Branding: Transform your content into a powerful customer magnet to increase audio plays and support brand building with podcasting. Learn audio branding strategies and digital trust strategies for long-term digital success.Email Monetization & List Building: Learn email marketing strategies for beginners, email list building, and email optimization to turn subscribers into hot leads. Discover email marketing best practices to maximize your email marketing ROI.Digital Marketing & Business Growth: Develop a standout online presence with holistic methods for digital branding, omnichannel marketing, and digital marketing for startups. Get practical marketing tactics, new client strategies, and multi business owner advice.Whether you're looking for beginner digital marketing tips, advanced SEO, or budget-friendly marketing, We Don't PLAY!™ provides the tactical strategies and business optimization methods you need.We cover everything from WordPress SEO, Shopify SEO and Squarespace SEO to Eventbrite SEO and YouTube SEO 2026.Join a global community of listeners across over 160 countries, with over 654 episodes featuring international and local guest experts sharing their internet marketing secrets and success actionable marketing SEO tactics.⭐️⭐️⭐️⭐️⭐ Loving the podcast? Leave a review: https://ratethispodcast.com/wedontplayBook Web Dev SEO Services?🧠 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book Web Dev SEO Services or Technical SEO Services with Favour Obasi-ike⁠🧠 Visit our Official Work and PLAY Entertainment Website | Discover Best SEO Marketing Services🧠 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠🧠 Read SEO Articles...© Work and PLAY Entertainment Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • HTTP, HTTPS, and HTML | What is the Return on Investment (ROI) with Technical SEO? Learn with Favour Obasi-ike

    HTTP, HTTPS, and HTML | What is the Return on Investment (ROI) with Technical SEO? Learn with Favour Obasi-ike
    Apr 9 2026
    Technical SEO delivers 117% ROI in as little as 6 months — compared to 16% for basic content SEO over 15 months. Favour Obasi-ike, MBA, MS breaks down what that means in real dollars and real client results.WHO IS THIS FORSmall business owners are wondering why their website isn't showing up on Google. Entrepreneurs paying for ads who want to know if SEO is a smarter long-term investment. Marketing professionals who need data-backed ROI benchmarks. E-commerce owners planning a 12–24 month organic growth strategy. Content creators who want to extend the shelf life of every piece they publish. Local business owners — local SEO delivers 750%+ ROI, the highest of any SEO category.TIMESTAMPS00:00 — Room opens; framing question repeated as attendees join: "What is the ROI of technical SEO?"10:00 — The Mario Kart analogy: Instagram = 72-hour boost, Pinterest = 5 months, website = 24 months12:00 — Live Glimpse research: "SEO for small businesses" costs $44.40/click in Google Ads17:00 — The 16% ROI / 15-month benchmark introduced20:00 — On-page vs. technical SEO defined; the relationship foundation analogy34:00 — Client case study: 30M-page site grows from 1.5M → 3.3M indexed pages after structural fixes40:52 — Technical SEO ROI: 117% in as little as 6 months45:40 — HTTP vs. HTTPS: why HTTP is "easily hackable"52:00 — ROI by category: basic 16%, technical 117%, e-commerce 2–5x, local 750%+59:12 — Celese Williams on Semrush and data-driven content strategy61:32 — Hayden: the Glossary Method — hidden keywords at 40x lower cost70:05 — HTML = the letter; HTTPS = the postal service74:00 — Closing: your website as a place of rest, connection, and long-term impactMEMORABLE QUOTES"Technical SEO is about 117%. And when you have a fundamental strategy, that 15 months could drop to six months." — Favour [40:59]"HTTP is easily hackable. Definitely get your HTTPS more than anything." — Favour [45:40]"You can't depend on social media to sustain a brand. It's going to enhance your brand, but it's not going to replace it." — Favour [51:14]"CEOs and bosses make data-driven decisions." — Celese [59:37]"The glossary method is the most powerful way — you can buy hidden keywords with thousands of views at 40 times less than the main broad topic." — Hidden [61:32]"Give yourself 6–24 months to see results. By year three, four, five, you'll be happy you built something sturdy." — Favour [71:38]Ready to Rank? Book Your SEO & Web Dev Services Today🧠 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book Web Dev SEO Services or Technical SEO Services with Favour Obasi-ike⁠🧠 Visit our Official Work and PLAY Entertainment Website | Discover Best SEO Marketing Services🧠 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠🧠 Read SEO Articles🧠 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠🧠 Purchase Flaev Beatz Beats Online🧠 Favour Obasi-ike Quick Links🧠 Start Recording your Podcast with Riverside Today | Sign Up with My Affiliate Link HereExplore Free Marketing Resources to Grow Your Business📑 Read about SEO Topics📑 Read about Clubhouse Audio Topics📑 Read about Pinterest SEO Topics📑 Read about Marketing Topics📑 Read about Podcast Topics📑 Read Social Media Tips📑 Read Billboards Tips📑 Read Work and PLAY Entertainment Newsfeed🎙️ Sign up with PodMatchFAQsWhat is the ROI of technical SEO?117% within 6–24 months with proper structural foundations — vs. 16% for basic content SEO over 15 months.HTTP vs. HTTPS?HTTP transmits data in plain text and is easily intercepted. HTTPS encrypts it and is a confirmed Google ranking signal.What is HTML?HTML is the letter — the content and structure of a web page. HTTPS is the postal service that delivers it securely.What is the Glossary Method?Targeting long-tail keyword definitions at high volume and low cost — often 40x cheaper per click than broad terms.Can I rely on social media instead of a website?No. Instagram content lasts 72 hours. A website article can generate traffic for 24 months or more.GLOSSARYHTTPS — Encrypted web protocol. A Google ranking signal since 2014.Crawl Budget — Time ...
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    1 hr and 21 mins
  • Michele DeFilippo: Self-Publishing Books for Rights, Royalties & Consistent Revenue [S13 Premiere]

    Michele DeFilippo: Self-Publishing Books for Rights, Royalties & Consistent Revenue [S13 Premiere]
    Apr 9 2026
    Michele DeFilippo is the founder and driving force behind 1106 Design, a full-service book publishing company based in Phoenix, Arizona. With more than 50 years of experience in the book publishing industry — spanning traditional publishing, the rise of indie publishing, and the self-publishing revolution catalyzed by Amazon — Michele is one of the most respected voices in author services today.She founded 1106 Design in 2001 after the publishing industry was disrupted by technology, with a singular mission: to help independent authors publish professionally, keep 100% of their rights and royalties, and produce books that compete on equal footing with traditionally published titles. Her company provides a complete "manuscript to market" solution, including editorial evaluations, copyediting, custom book cover design, interior typesetting, eBook conversion, audiobook production, author websites, and publishing support.Michele is also the author of Publish Like the Pros: A Brief Guide to Quality Self-Publishing, an 88-page guide available as a free download at 1106design.com. She has been featured across numerous podcasts, YouTube channels, and industry publications, and contributes regularly to IngramSpark's blog on self-publishing best practices.Schedule a call with Michele today >>WHO IS THIS FOR?Aspiring authors who want to publish without giving up their rights. Self-publishing authors who suspect they're leaving royalty money on the table. Business owners, coaches, and consultants who want a book as a credibility tool. Anyone pitched a "bestseller package" who wants to know if it's legitimate. Podcasters and content creators exploring long-form publishing as a brand extension.Episode SummaryIn this interview on the We Don't PLAY!™ podcast, Favour Obasi-ike, MBA, MS sits down with Michele DeFilippo to unpack one of the most misunderstood and financially consequential decisions an author can make: who to trust with your book. Over 22 minutes, Michele delivers a masterclass on the difference between traditional publishers, hybrid publishers, and true service providers — and why that distinction can mean the difference between earning $0.90 per book sold versus $6–$8.The conversation covers the full publishing landscape: how self-publishing emerged alongside Amazon, why so many "publishers" are actually double-dipping on author revenue, how to use KDP and IngramSpark to distribute without a middleman, what makes a book cover convert (and why it matters more than most authors realize), the truth about Amazon "bestseller" badges, the art of professional typesetting, and how to set realistic expectations before publishing.Michele closes with a transparent overview of how 1106 Design works, what authors should prepare before reaching out, and why the best way to make money with a book is often not through retail sales at all.TIMESTAMPS[00:00] — Intro: Michele DeFilippo, founder of 1106 Design, 50 years in publishing[03:20] — Publisher vs. service provider: the distinction that determines your royalties[06:12] — The hybrid publisher double-dip: earning $0.90/book instead of $6–$8[09:11] — KDP and IngramSpark: the two platforms every self-publishing author must know[10:01] — "Pump and dump" publishing: the automated book trap[11:00] — Book covers as the #1 conversion driver: the job interview analogy[12:48] — A/B testing covers the right way: "liking vs. buying"[14:34] — The Amazon bestseller badge: how it's manufactured in 45 minutes[17:08] — Professional typesetting vs. basic formatting: why it matters[20:49] — Using a book as a business development tool, not a retail productMEMORABLE QUOTES"If you have no investment in my book, what entitles you to any portion of my profits?" — Michele [06:45]"There's retail sales, and then there's making money with your book another way — and that other way is usually better." — Michele [20:49]"The question isn't which cover do you like. It's which cover would you spend money on." — Michele [12:48]"A book that earns $2,000 in royalties but generates $50,000 in consulting revenue is not a modest success. It's a high-ROI asset." — Favour [21:10]"Typesetting is working on every line, every word, every paragraph — it's not just formatting." — Michele [17:08]FAQsWhat is the difference between a publisher and a service provider?A publisher acquires your rights and pays a royalty. A service provider charges once and steps away — you keep 100% of all future revenue.What makes hybrid publishers problematic?They charge upfront fees and also take a cut of every book sold — reducing per-book earnings from $6–$8 down to $0.90 on a $19.99 title.Which platforms should every author use?KDP for Amazon and IngramSpark for bookstores and libraries. Both have royalty calculators so you know exactly what you'll earn.Are Amazon bestseller badges legitimate?Most are manufactured in 45 minutes by selecting a low-competition subcategory. A ...
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    24 mins
  • Season 12 Finale: What's Happening Next Season and More

    Season 12 Finale: What's Happening Next Season and More
    Apr 8 2026
    Season 12 Finale: What's Happening Next Season and More with Favour Obasi-ike, MBA, MS🎯 Who Is This For?Dedicated listeners, digital marketers, and business owners who follow the We Don't PLAY!™️ Podcast and want to know what to expect in the upcoming season, including new formats, sounds, and special guest highlights.⏱️ Timestamps[00:00] Welcome to the bonus episode and wrapping up Season 12[00:11] Why we are bringing more bonuses, highlights, and quick deep dives[00:34] The new sounds and music coming to Season 13[00:53] How custom instrumentals make technical content more digestible[01:17] Sneak peek: Highlighting amazing women in the upcoming episodes[01:43] The plan for Season 13: 52 episodes over the next three months[01:55] How to submit your questions and topics for future episodes💡 Key TakeawaysMore Bonus Content: Expect more quick deep dives, highlights, and bonus episodes moving forward to deliver fast, actionable insights.A New Vibe for Season 13: The upcoming season will feature brand new music and instrumentals produced by Favour to make technical SEO and marketing jargon more friendly and digestible.Women in Leadership: Season 13 will kick off with a special series highlighting episodes from women who have achieved amazing success.Consistent Delivery: The podcast is committing to a massive rollout of 52 episodes over the next three months.Listener-Driven Content: The show is actively taking topic requests and questions from listeners to shape future episodes.💬 Memorable Quotes"When I love making beats and instrumentals like this, it makes the content even more digestible, more friendly, more interactive, and not so jargon-heavy." — Favour Obasi-ike"We're going to have another 52 episodes for the next three months. So we're going to make this happen consistently." — Favour Obasi-ike🚀 Action StepsSubscribe for Season 13 — Ensure you are subscribed to the podcast so you don't miss the upcoming 52 episodes.Submit Your Questions — Go to wedontplaypodcast.com and sign up to share what topics you want covered next.Email Favour Directly — Send your specific business or marketing questions to favour@playinc.online to have them answered on the show.Tune In for the Highlights — Look out for the upcoming special episodes highlighting successful women in business.Ready to Rank? Book Your SEO & Web Dev Services Today🧠 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book Web Dev SEO Services or Technical SEO Services with Favour Obasi-ike⁠🧠 Visit our Official Work and PLAY Entertainment Website | Discover Best SEO Marketing Services🧠 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠🧠 Read SEO Articles🧠 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠🧠 Purchase Flaev Beatz Beats Online🧠 Favour Obasi-ike Quick Links🧠 Start Recording your Podcast with Riverside Today | Sign Up with My Affiliate Link HereExplore Free Marketing Resources to Grow Your Business📑 Read about SEO Topics📑 Read about Clubhouse Audio Topics📑 Read about Pinterest SEO Topics📑 Read about Marketing Topics📑 Read about Podcast Topics📑 Read Social Media Tips📑 Read Billboards Tips📑 Read Work and PLAY Entertainment Newsfeed🎙️ Sign up with PodMatchSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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    3 mins
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