Are you losing couples before you even have a chance to connect? What if simply answering their first question—how much do you cost—was all it took to keep them from ghosting you? Would you book more show rounds if you made your pricing transparent and reduced the friction for Gen Z clients? In this episode, I share a first-hand account from a Gen Z bride and wedding industry insider about why she ghosted her first venue, what vendors are getting wrong with their first responses, and how follow-up and adding genuine value—not just sales tactics—can turn inquiries into bookings.

Listen to this new episode for insights on how clear communication, upfront pricing, and a personal, helpful touch can set you apart and convert more of today’s couples.

About Beth:

With over 10 years of experience in customer service, I’m passionate about building genuine, lasting relationships; whether that's supporting clients, connecting with venues, or working as part of a brilliant team. I enjoy sharing my knowledge of the wedding industry, offering a unique perspective of an ex venue coordinator and current GenZ bride-to-be.

Contact info: Beth@weddingdates.co.uk

LinkedIn Handle: www.linkedin.com/in/bethlucyfox

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com 

View the full transcript on Alan’s site: https://alanberg.com/blog/

AI For The Real World - A Practical Guide to AI for Wedding & Event Pros is your easy way to learn how to harness the power of AI, no matter which AI tools you use.

Get Yours Today at www.ShopAlanBerg.com

I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

• Apple Podcast: http://bit.ly/weddingbusinesssolutions
• YouTube: www.WeddingBusinessSolutionsPodcast.tv
• Spotify: https://spoti.fi/3sGsuB8
• Stitcher: http://bit.ly/wbsstitcher
• Google Podcast: http://bit.ly/wbsgoogle
• iHeart Radio: https://ihr.fm/31C9Mic
• Pandora: http://bit.ly/wbspandora

©2025 Wedding Business Solutions LLC & AlanBerg.com

If you can't walk a mile in their shoes, at least take a few steps

You’ve probably been told that you should walk a mile in the shoes of your customers, to see what’s it’s like for them when shopping for a service or product like yours. But can you really walk a mile in their shoes if you’re not the same demographic, with no prior experience shopping for a product or service like yours? I don’t think so, but that doesn’t mean we shouldn’t at least take a few steps as they do.

Listen to this new, 9-minute episode for some ideas on how to gain more of their perspective, to make it easier for them to do business with you.

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com

AI For The Real World - A Practical Guide to AI for Wedding & Event Pros is your easy way to learn how to harness the power of AI, no matter which AI tools you use.

Get Yours Today at www.ShopAlanBerg.com

I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

• Apple Podcast: http://bit.ly/weddingbusinesssolutions
• YouTube: www.WeddingBusinessSolutionsPodcast.tv
• Spotify: https://spoti.fi/3sGsuB8
• Stitcher: http://bit.ly/wbsstitcher
• Google Podcast: http://bit.ly/wbsgoogle
• iHeart Radio: https://ihr.fm/31C9Mic
• Pandora: http://bit.ly/wbspandora

©2025 Wedding Business Solutions LLC & AlanBerg.com

Are you treating your wedding inquiries like sales calls instead of conversations? What might you be missing when you skip the human touch and rush to booking a tour or a meeting? In this episode, I explore why couples want genuine connection, how industry habits lead to ghosting, and practical ways to start real conversations that win more bookings.

Listen to this new 9-minute episode for actionable advice on adapting your inquiry responses, reducing ghosting, and meeting couples where they are—so you convert more leads by creating meaningful engagement, not just transactions.

f you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com 

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

• Apple Podcast: http://bit.ly/weddingbusinesssolutions
• YouTube: www.WeddingBusinessSolutionsPodcast.tv
• Spotify: https://spoti.fi/3sGsuB8
• Stitcher: http://bit.ly/wbsstitcher
• Google Podcast: http://bit.ly/wbsgoogle
• iHeart Radio: https://ihr.fm/31C9Mic
• Pandora: http://bit.ly/wbspandora

©2025 Wedding Business Solutions LLC & AlanBerg.com

Is your business suffering from “mission creep”—trying to be everything to everyone? What would happen if you simplified your offerings and focused on doing one thing exceptionally well? In this episode, I explore how subtracting, not adding, can make your business and life better, and why aligning your work with joy and purpose leads to outstanding customer experiences.

Listen to this new episode for inspiration on simplifying your business, avoiding burnout, and creating exceptional experiences by focusing on what you love and doing it better every day.

About Anthony:
Anthony Lambatos believes heart-led leadership isn’t just good for people — it’s good for business.

Since purchasing Footers Catering from his father in 2010, Anthony and his wife April have quadrupled revenue, maintained retention 50% better than the industry average and opened an event center called Social Capitol. Footers has been recognized nationally for innovation in both catering and culture, earning “Best Places to Work” honors eight years running.

In response to industry demand, Anthony founded MIBE, a leadership development and culture-building organization that helps leaders grow people-first organizations. An award-winning speaker, Anthony inspires leaders to create workplaces where fulfilled employees fuel unstoppable results.

Contact:

LinkedIn: www.linkedin.com/in/anthonylambatos

Instagram: @MibeLeadership

www.themibe.com (education company)

www.footerscatering.com (catering business)

www.socialcapitolevents.com (event center)

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com 

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

• Apple Podcast: http://bit.ly/weddingbusinesssolutions
• YouTube: www.WeddingBusinessSolutionsPodcast.tv
• Spotify: https://spoti.fi/3sGsuB8
• Stitcher: http://bit.ly/wbsstitcher
• Google Podcast: http://bit.ly/wbsgoogle
• iHeart Radio: https://ihr.fm/31C9Mic
• Pandora: http://bit.ly/wbspandora

©2025 Wedding Business Solutions LLC & AlanBerg.com

How often do you hold yourself back because you’re waiting until you can do something perfectly? What have you learned or accomplished when you finally tried something new, even if it felt uncomfortable or you failed at first? In this episode, I share stories—from learning languages to playing piano live, to earning martial arts belts later in life—about how the best growth happens when we allow ourselves to be imperfect and take that first, shaky step beyond what’s familiar.

Listen to this new 8-minute episode for inspiration to step outside your comfort zone, embrace the discomfort of learning, and discover how failing forward can lead to your best results.

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com 

View the full transcript on Alan’s site: https://alanberg.com/blog/

Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com

And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year.

I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

• Apple Podcast: http://bit.ly/weddingbusinesssolutions
• YouTube: www.WeddingBusinessSolutionsPodcast.tv
• Spotify: https://spoti.fi/3sGsuB8
• Stitcher: http://bit.ly/wbsstitcher
• Google Podcast: http://bit.ly/wbsgoogle
• iHeart Radio: https://ihr.fm/31C9Mic
• Pandora: http://bit.ly/wbspandora

©2025 Wedding Business Solutions LLC & AlanBerg.com

Are you giving AI enough of your own voice to create content that genuinely reflects who you are? What steps can you take to make sure the results you get from AI aren’t just generic, but uniquely yours? In this episode, I dig into how to use AI as a tool—starting from your website text, emails, and even telling stories out loud—to help you create personalized, authentic content that stands out. What if learning to personalize and really “teach” your AI could take your authenticity to the next level?

Listen to this new 10-minute episode for practical ways to make your AI-powered content authentic and uniquely “you”—and learn why giving more context and personalizing your tools will help you stand out.

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com 

View the full transcript on Alan’s site: https://alanberg.com/blog/

AI For The Real World - A Practical Guide to AI for Wedding & Event Pros is your easy way to learn how to harness the power of AI, no matter which AI tools you use.

Get Yours Today at www.ShopAlanBerg.com

I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

• Apple Podcast: http://bit.ly/weddingbusinesssolutions
• YouTube: www.WeddingBusinessSolutionsPodcast.tv
• Spotify: https://spoti.fi/3sGsuB8
• Stitcher: http://bit.ly/wbsstitcher
• Google Podcast: http://bit.ly/wbsgoogle
• iHeart Radio: https://ihr.fm/31C9Mic
• Pandora: http://bit.ly/wbspandora

©2025 Wedding Business Solutions LLC & AlanBerg.com

What would your business look like if you removed all your self-imposed limitations? Are your goals based on your possibilities or your fears? What if you stopped focusing on the "what" and started with the "why"? In this episode, I talk with Lester Young about how powerful a mindset shift can be for goal setting, why your goals should start with clarity and vision (not just numbers), and how to keep yourself anchored even when business (or life) throws you off track.

Listen to this new episode for practical strategies to overcome limiting beliefs, create focused and meaningful goals, and build the mindset that drives consistent progress—one step at a time.
About Lester: Lester Young is a 5 time author, keynote speaker, consulting and Executive Director of Path2Redemption Training & Consulting. Drawing from lived experience and years of mentoring, he trains juvenile justice staff and supports justice-involved youth and adults with practical tools for emotional intelligence, restorative practices, and successful reentry.

Facebook https://www.facebook.com/lester.young.648899

LinkedIn https://www.linkedin.com/in/lester-young-b1b6a0106/

Website: https://path2redemption.org/

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com 

View the full transcript on Alan’s site: https://alanberg.com/blog/

AI For The Real World - A Practical Guide to AI for Wedding & Event Pros is your easy way to learn how to harness the power of AI, no matter which AI tools you use.

Get Yours Today at www.ShopAlanBerg.com

I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

• Apple Podcast: http://bit.ly/weddingbusinesssolutions
• YouTube: www.WeddingBusinessSolutionsPodcast.tv
• Spotify: https://spoti.fi/3sGsuB8
• Stitcher: http://bit.ly/wbsstitcher
• Google Podcast: http://bit.ly/wbsgoogle
• iHeart Radio: https://ihr.fm/31C9Mic
• Pandora: http://bit.ly/wbspandora

©2025 Wedding Business Solutions LLC & AlanBerg.com

Do you ever worry that someone else’s success is taking away from yours? What if focusing on how your competitors are doing actually keeps you from reaching your own goals? In this episode, I ask: Could you be more successful by putting your energy into your own unique results rather than measuring against the competition? What might you accomplish if you stopped defining success by someone else’s achievements? I’ll be sharing why your market is bigger than you think, why every client doesn’t need to be your client, and why your definition of success should be yours alone.

Listen to this new 9-minute episode for a fresh perspective on competition and how investing in your own growth can bring more opportunities than you think.

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com 

View the full transcript on Alan’s site: https://alanberg.com/blog/

AI For The Real World - A Practical Guide to AI for Wedding & Event Pros is your easy way to learn how to harness the power of AI, no matter which AI tools you use.

Get Yours Today at www.ShopAlanBerg.com

I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

• Apple Podcast: http://bit.ly/weddingbusinesssolutions
• YouTube: www.WeddingBusinessSolutionsPodcast.tv
• Spotify: https://spoti.fi/3sGsuB8
• Stitcher: http://bit.ly/wbsstitcher
• Google Podcast: http://bit.ly/wbsgoogle
• iHeart Radio: https://ihr.fm/31C9Mic
• Pandora: http://bit.ly/wbspandora

©2025 Wedding Business Solutions LLC & AlanBerg.com