What Cold Email Actually Takes to Work in 2026 — Joel Kuusamo
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What Cold Email Actually Takes to Work in 2026 — Joel Kuusamo
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CEOs are getting hundreds of cold emails a week. The bad ones get deleted on sight - and "bad" now includes most of what worked six months ago.
Joel Kuusamo runs BearCity Leads and has built cold email systems for clients across the Nordics, the US, and Western Europe.
In this conversation he walks through what separates the campaigns that book meetings from the ones that burn your domain: why your offer matters more than your personalization, how to use cold email to validate new markets in 24 hours, the subdomain infrastructure that keeps your main domain clean, and why sending from a brand-new domain without warming it up gets you blacklisted in days.
He also covers how to use intent signals to time outreach, what GDPR actually requires (and what it doesn't), and why AI-written copy still reads like AI-written copy if you skip the editing.
Worth listening to if you run outbound or are thinking about starting - and especially if you've been told cold email is dead.