What makes us accept that changing our behaviour is a good idea?
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What makes us accept that changing our behaviour is a good idea?
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As part of their exploration into the updated COM-B and the CACTIS tool, Robert and Jamie discuss one of the big reasons for changing behaviour: because people think it's a good idea! But there is so much to unpack here when it comes to how we can provoke behaviour change. Do we improve their capability by helping them truly understand the benefits of changing over the costs, or try to persuade them about the merits of change when they already know the facts? Or something else. And how do lotteries exploit the way we view likelihoods ...?
Want more? Check out our latest books:
Energise: The Secrets Of Motivation: https://shorturl.at/bbA7y
React: Harness Your Animal Brain: https://shorturl.at/yiFQ9
Sign up to Robert’s Substack: https://robertwest100.substack.com/
Subscribe to the UBC YouTube channel: https://www.youtube.com/@unlockingbehaviourchange