Will Zell — Founder and Managing Partner of Vessel, founding CEO and now Executive Chair of AssetWatch, and a leading voice in rethinking how venture capital works across Ohio.

Will’s path into technology and venture isn’t conventional. He grew up — and still lives — in Bellefontaine, Ohio. At 17, he ran for city council under the slogan “A Voice for the Future.” He spent time in ministry, built a real estate portfolio during the financial crisis, and ultimately found his way into technology startups — learning firsthand what it means to raise capital in a state that consistently punches below its weight in venture investment. After early startup failures, Will co-founded what became AssetWatch, a predictive maintenance platform serving global manufacturers. The company has since raised more than $100 million in venture capital and scaled into a high-growth industrial technology business employing hundreds.

But perhaps more interesting than breaking through Ohio’s capital gap is Will’s effort to redesign it. In 2020, he founded Vessel — a diversified venture platform focused on investing in and building category-defining companies in Middle America. Through Vessel and the Ohio Angel Collective, Will is working to expand access to early-stage capital, grow the top of Ohio’s innovation funnel, and shift the ecosystem from scarcity to abundance.

In our conversation, we unpack:

• The structural capital gap facing Ohio founders
• What it took to navigate AssetWatch through near-zero runway moments
• Why democratizing venture access matters
• How to build a multi-stage venture platform outside the coasts
• And what it would mean for Ohio to invest in innovation proportionally to the size of its economy

This is a conversation about capital formation, ecosystem design, and the long-term work required to build a venture-backed innovation economy in Ohio.

00:00:00 Introduction & Show Disclaimer
00:00:58 Will Zell’s Background & Early Influences
00:04:26 Path to Entrepreneurship & Community Impact
00:11:11 Transition from Curiosity to Entrepreneurship
00:13:03 Early Business Ventures & Real Estate
00:20:01 Entry into Technology Startups
00:22:01First Tech Swings & Lessons Learned
00:25:58 The Ohio Capital Gap
00:31:08 Breaking Through with AssetWatch
00:36:59 AssetWatch Product & Impact
00:40:22 Transition to Vessel & Venture Capital Access
00:45:34 Vessel’s Mission & Structure
00:49:07 Goals for Success & Midwest Venture Landscape
00:55:16 Power of Community & Culture Change
01:00:25 What's Next: Curiosity and Culture Change
01:04:35 Founders, Opportunity, and Encouragement
01:06:08 Bellefontaine Highlights & Closing
01:08:39 Farewell & Closing Credits

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LINKS:
https://www.linkedin.com/in/willzell/
https://www.ohioangelcollective.com/
https://buildvessel.com/
https://spiltsocial.com/