This week, we take a closer look at one of hustle culture’s most beloved cliches—through the lens of Tyra Banks and the high-gloss, high-pressure world of America's Next Top Model.

What’s the phrase “Work it!” really selling? On the surface, it’s about effort, “fierce” photoshoots, ambition, and showing up. But underneath, it’s as though there is an entire tough-love industrial complex to navigate.

p.s. Production note:

If the tougher, more sensitive details from the ‘Inside America’s Next Top Model’ documentary aren’t for you, you won’t find them in this episode. We stand with the victims. Their stories are theirs to tell.

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