Your Ad Platforms Aren’t Broken, They’re Learning From the Wrong Signals.
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Your Ad Platforms Aren’t Broken, They’re Learning From the Wrong Signals.
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In this episode, we make the case that when Meta keeps finding you the wrong customers, the platform isn't malfunctioning — it's doing exactly what it was trained to do on an undifferentiated signal that treats your best orders and your worst ones as equally valuable. We walk through how to build a second filtered Conversion API event for measurement, how to use the gap between standard and filtered purchase volume to diagnose cohort quality by campaign, and why the sequence of measuring first and optimizing second is what prevents the account instability that derails most teams who try to fix this.
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