eCom Capital Podcast Podcast By Sasha Karabut cover art

eCom Capital Podcast

eCom Capital Podcast

By: Sasha Karabut
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The Ecom Capital Podcast is the blueprint for eCommerce growth—one conversation at a time.

Hosted by Sasha Karabut, founder of Ecom Capital (8-figure company), the show uncovers how top founders and operators build, scale, and win in eCommerce.

No fluff. No theory. Just what’s working now.

New episodes every week.

© 2026 eCom Capital Podcast
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Episodes
  • Live Workshop: Helping 2 Ecommerce Founders Break Past $100K/Month
    Mar 31 2026

    Schedule a Call here to build and Scale your Ecommerce Brand → https://www.ecomcapital.com/demo/schedule

    In this exclusive workshop, I break down two wildly different founder journeys: Harsh (truck driver turned $26K/month beauty brand owner using 100% AI ads) and Joyce (corporate refugee turned $10K/month in 2 months with dropshipping). We expose their biggest blockers, reveal the exact CPO framework that 10X's conversion, and show why the path from $26K to $100K is about focus, not new products.

    If you're new to this channel, my name is Sasha Karabut. I went from $137,000 in debt to building two 8-figure eCommerce brands. Through my company Ecom Capital, I've generated over $75 million in client revenue and helped 1000+ brands scale their businesses profitably.

    Connect with Sasha
    Instagram: https://instagram.com/sasha_karabut
    Facebook: https://facebook.com/the.real.sasha.karabut
    LinkedIn: https://linkedin.com/in/sashakarabut

    TIMESTAMPS
    0:00 - Workshop Introduction: Two Wildly Different Journeys
    3:00 - Harsh's Background: From Truck Driver to E-commerce
    9:00 - Joyce's Story: 12 Years Corporate to Full-Time Founder
    13:00 - The Burnt Boat Principle (Why Full Commitment Wins)
    16:00 - Stop Thinking Small: The Mindset Trap Killing Growth
    22:00 - Joyce's 6th Store Iteration (Persistence Over Perfection)
    25:00 - Harsh's Current Performance: $26K/Month Breakdown
    27:00 - The AI vs Human Ad Debate Begins
    35:00 - Hammond Goes Full Controversial: "AI Only Until $1M"
    40:00 - Why Humans Still Trust Humans More Than AI
    42:00 - The CPO Framework: Circumstance, Problem, Outcome
    48:00 - Joyce's Conversion Crisis: Paying 2X for Customers
    53:00 - Selling Outcomes Not Widgets (The One-Wipe Guarantee)
    59:00 - Speed = Sales: Compress Your Outcome Timeline
    1:03:00 - The 10X Promise: Real Case Studies
    1:05:00 - Amplify Maximizers, Minimize Minimizers Strategy
    1:08:00 - Final Takeaways & Next Steps

    Ready to take your business to the next level?

    Follow Sasha below:

    Instagram: https://www.instagram.com/sasha_karabut/

    Facebook: https://www.facebook.com/SashaEcomCapital/

    Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

    LinkedIn: https://www.linkedin.com/in/sashakarabut/


    Show more Show less
    1 hr and 9 mins
  • Live Workshop: Fixing the Biggest Scaling Problems in Two Ecommerce Brands
    Mar 13 2026

    Schedule a Call here to build and Scale your Ecommerce Brand → https://www.ecomcapital.com/demo/schedule

    In this exclusive 90-day workshop, I sit down with three successful founders who launched and scaled to $30K/month in under 60 days. We break down their biggest wins, critical blockers, and the exact strategy to scale from $30K to $100K/month – including why quick success can be your biggest blind spot.

    If you're new to this channel, my name is Sasha Karabut. I went from $137,000 in debt to building two 8-figure eCommerce brands. Through my company Ecom Capital, I've generated over $75 million in client revenue and helped 1000+ brands scale their businesses profitably.

    Connect with Sasha
    Instagram: https://instagram.com/sasha_karabut
    Facebook: https://facebook.com/the.real.sasha.karabut
    LinkedIn: https://linkedin.com/in/sashakarabut

    TIMESTAMPS
    0:00 - Workshop Introduction: Three Founders, Different Journeys
    1:00 - Eddie's Story: From Photographer to $500 Sale in 48 Hours
    8:00 - The Three Types of Mentors (Why Experience Matters) 1
    1:20 - Nick & Jess: Black Friday Launch to $30K/Month
    16:00 - The Power of Celebrating Small Wins
    20:00 - What Makes These Founders Different?
    24:00 - The Critical Question: What Are You Building For?
    30:00 - The Lifestyle vs Scale Decision (Why It Matters)
    33:00 - Eddie's Biggest Blocker: Supply Chain & Lead Times
    38:00 - Nick & Jess's Blocker: Time Allocation & Stock Management
    42:00 - The Hidden Danger of Quick Success
    48:00 - Why You MUST Scrutinize Your Wins
    54:00 - The Color SKU Trap (New Products vs Optimization)
    59:00 - Simple Scales, Fancy Fails


    #ecommerce #ecom #onlinebusiness #entrepreneur #business #scaling #shopify #dropshipping #businessgrowth #workshop #casestudy #strategy #framework #founders

    Ready to take your business to the next level?

    Follow Sasha below:

    Instagram: https://www.instagram.com/sasha_karabut/

    Facebook: https://www.facebook.com/SashaEcomCapital/

    Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

    LinkedIn: https://www.linkedin.com/in/sashakarabut/


    Show more Show less
    1 hr and 9 mins
  • This is Why I paid Alex Hormozi $200,000 for 12 Hours
    Feb 18 2026

    Want to build a profitable eCommerce brand in 2026? Get your FREE Guide here → https://bit.ly/Ecom-2026-guide

    Want my personal help building and scaling your eCommerce brand? Click here → https://bit.ly/Schedule-a-call-with-ecomcapital

    I paid $200,000 for 12 hours in a boardroom with Alex Hormozi. Here's why it's worth it. In this episode, I will break down the Alex Hormozi workshop experience with raw honesty. Not the polished highlights. Not the "here are the 10 lessons." This is the unfiltered conversation about what actually happened, why the investment made sense, and what specific insights are worth implementing immediately if you're building an ecommerce brand.

    -----------------------------------------
    Timestamps:

    0:00 - Intro: $200K Workshop Deep Dive
    1:00 - Why Sasha Paid $200K (Decision-Making Process)
    3:00 - Identifying Which Mentors to Learn From
    5:00 - The Paradigm Shift Concept
    7:30 - Hamen's Observation: Alex Getting Challenged
    9:00 - The "End Game" Framework
    11:00 - Why This Investment Makes Mathematical Sense
    13:00 - Risk Vs. Reward in Mentorship
    15:00 - Charlie Munger's Approach: Remove the Ways You Die
    17:00 - Immediate Tactical Value ($1M in 4-6 weeks)
    19:00 - Long-Term Philosophy Shifts (3-10X in 12 months)
    21:00 - 12 Hours of Focused Work (What That Looks Like)
    23:00 - 60 Pages of Notes (What Was Captured)
    25:00 - Learning From Problems That Aren't Your Niche
    27:00 - **The #1 Thing Ecommerce Founders Get Wrong**
    30:00 - Brand As Your Only Moat (Why Products Get Copied)
    32:00 - The KFC Secret Recipe Principle
    34:00 - Why Organic Testing Beats Paid Guessing
    36:00 - How Top Brands Actually Operate
    38:00 - The Two Games You Can Play (Exit vs. Cash Flow)
    41:00 - The Lumi Example ($950M Exit)
    43:00 - When to Optimize for Cash Flow vs. Exit
    45:00 - Revenue Retention & Repurchase Rate (The Real Metric)
    47:00 - "How Do You Want to Run This Business?" (The Key Question)
    49:00 - Why Most Founders Play the Wrong Game
    51:00 - Knowing Your Rules Before You Start Running
    53:00 - Summary & Call for Part Two
    55:00 - Final Thoughts

    ------------------------------------------

    About This Podcast:
    Real lessons from real experience. We break down what actually works in eCommerce, what doesn't, and why. No theory, just practical frameworks you can implement immediately.

    #ecommerce #ecom #fear #mindset #barriers #startup #entrepreneur #action #knowledge #investing #scam #mentorship #community #education #resultsdriven #takingaction #businessfundamentals #founder #sidehustle

    Ready to take your business to the next level?

    Follow Sasha below:

    Instagram: https://www.instagram.com/sasha_karabut/

    Facebook: https://www.facebook.com/SashaEcomCapital/

    Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

    LinkedIn: https://www.linkedin.com/in/sashakarabut/


    Show more Show less
    44 mins
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