Showing results by narrator "Jeff Cummings" in All Categories

For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections.

Want to retain more of what you read, perform better on tests, or just remember where you left your car keys? Author Ron Fry's effective system has helped hundreds of thousands of people successfully adapt today's best memorization techniques to their own needs and situations. Packed with quizzes designed to pinpoint your specific trouble spots - as well as proven strategies for any memory-based task - Master Your Memory is the only book you need to improve your memory power for a lifetime.

Leland Faust unmasks Wall Street's unsavory tactics in powerful detail by giving listeners a high-level view of how the financial services industry misleads them, overcharges them, and exposes them to needless risk. He documents the financial industry's alluring come-ons, airbrushed risks, high-stakes gambling, half-truths, misleading statements, outlandish predictions, tricks to overcharge customers, bad deals, and outright fraud by the most prominent and renowned of Wall Street's players.

LAPD detective Michael Gideon and his German shepherd K-9 partner, Sirius, walked through fire to catch an infamous serial killer, and Gideon is still paying the price with his PTSD fire dreams. To assist the FBI’s Behavioral Analysis Unit, Gideon has agreed to monthly prison visits with Ellis Haines, a.k.a. the Weatherman. This time, a homicide case the FBI wants Haines to analyze sparks a chilling discovery: A new serial killer has struck, and he's lacing his crime scenes with hidden messages intended for Haines.

The People First Effect is a business fable about CEO Dan Burton. Dan has successfully led his company out of the 2008 recession and sees his organization moving back toward sustainable growth - only to learn that his company has been sold to a foreign investor.

AD 2457. The longest space voyage in history has begun: 230 light years from a ravaged Earth to the pristine star system of New Eden - a beacon of hope following the Doom Star days. Aboard the ship are human colonizers, the Space Navy, fierce “Monitors” once bred to fight Cyborgs, and four “Specials” - humans with psionic abilities, capable of ripping holes in space to jump vast distances.

Through strange metaphysical circumstances, failed screenwriter Brad Cohen finds himself caught in an infinite time loop, forced to relive the first forty years of his life again and again. Each "repeat," Brad wakes up in the womb on what was supposed to be his fortieth birthday, with full knowledge of what's come before. In various timelines, he becomes a successful political pundit, a game-show champion, a playboy, and a master manipulator of the stock market, but none of them seems to lead him out of his predicament.

Environmental insiders Michael Shellenberger and Ted Nordhaus triggered a firestorm of debate with their self-published essay, "The Death of Environmentalism". In this eagerly anticipated follow-up, the authors expand upon their argument that the paradigms driving the environmental movement and much of liberal politics are outdated and ineffective.

While walking home from work one evening, Jeff Manning is struck by a car and killed. Two women fall to pieces at the news: His wife, Claire, and his co-worker Tish. Reeling from her loss, Claire must comfort her grieving son as well as contend with funeral arrangements, well-meaning family members, and the arrival of Jeff's estranged brother, who was her ex-boyfriend. Tish volunteers to attend the funeral on her company's behalf, but only she knows the true risk of inserting herself into the wreckage of Jeff's life.

It starts with some innocent family fun. Writer Stephen Barrow's divorced wife, involved in a second marriage, has given Barrow custody of their six-year-old daughter, Penny. Father and daughter share a relationship that is tender, poignant, and funny. Their home life in a small upstate New York town is a happy and entirely wholesome one.

Baby Boomers are reinventing retirement just as they have so many other aspects of their lives. They will live longer and be healthier than their parents and grandparents, and they plan to remain relevant, be fulfilled, and leave legacies. Many will continue to work well into their 70s and 80s, some because they want to, others because they need to.

With the fall of the Berlin Wall, one economic model emerged triumphant. Capitalism - spanning a spectrum from laissez-faire to authoritarian - shapes the market economies of all the wealthiest and fastest-growing nations. The trouble is cracking its shiny veneer. In the US, economic growth is no longer matched by economic development. Wealth is concentrated in the hands of a few, natural resources are exploited for short-term profits, and good jobs are hard to find.

The dark history of Spring House, a beautifully restored plantation mansion on the outskirts of New Orleans, has long been forgotten. But something sinister lurks beneath the soil of the old estate.

When Peter Drucker wrote Concept of the Corporation in 1946, he revealed what made the large American corporation tick. Similarly, The Art of Japanese Management by Richard Pascale in 1981 explained the unique practices developed by the Japanese to bring that country's economy out of the ashes. The emerging Chinese juggernauts - the Alibabas, Lenovos, and Haiers - need similar revelation since they are a different breed in their own right.

Since Andrew Hudgins was a child, he was a compulsive joke teller, so when he sat down to write about jokes, he found that he was writing about himself — what jokes taught him and mistaught him, how they often delighted him but occasionally made him nervous with their delight in chaos and sometimes anger. Because Hudgins’s father, a West Point graduate, served in the US Air Force, his family moved frequently; he learned to relate to other kids by telling jokes and watching how his classmates responded. And jokes opened him up to the serious, taboo subjects that his family didn’t talk about openly — religion, race, sex, and death. Hudgins tells and analyzes the jokes that explore the contradictions in the Baptist religion he was brought up in, the jokes that told him what his parents would not tell him about sex, and the racist jokes that his uncle loved, his father hated, and his mother, caught in the middle, was ambivalent about. This audiobook is both a memoir and a meditation on jokes and how they educated, delighted, and occasionally horrified him as he grew.

In Breaking van Gogh, James Grundvig investigates the history and authenticity of van Gogh's iconic Wheat Field with Cypresses. Relying on a vast array of techniques from the study of the painter's biography and personal correspondence to the examination of the painting's style and technical characteristics, Grundvig proves that the "most expensive purchase" housed in the Metropolitan Museum of Art in New York is a fake.

What do shale gas, Elon Musk’s Tesla, and the global apparel chain Zara share in common? In Resource Revolution, management experts Stefan Heck and Matt Rogers describe how each in its own way exemplifies a resource revolution - a use of natural resources so effective it defies conventional wisdom and enables breakthrough performance where others see only limits and shortcomings.

It was supposed to be a simple proof of concept. The physics were sound. Over 100 teleportation experiments had already been successfully performed.... Debate raged over whether the Reidier Test's disastrous outcome resulted from human error, government conspiracy, or sabotage. No one had actual knowledge of the truth. But hidden from the public eye, there existed a government report commissioned from criminal psychologist Dr. Hilary Kahn, chronicling the events that took place.

In his new book, investment expert Jim Jubak explores the "new normal" of market volatility. With remarkable insights into the zeitgeist of financial markets and the economy, Jubak combines the big macro trends with the more mundane aspects of life to depict why volatility is here to stay, why things are not going to get any calmer soon, and how you can make investing decisions to profit off this new reality.

It really is true: What you say and how you say it speaks volumes about your professional promise and leadership potential. Whether it's giving an impromptu sales pitch or keynoting a major business conference, public speaking can make you or break you.