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Friedman did not just demonstrate that monetary policy plays a vital role in broader economic stability. He also argued that economists got their monetary policy wrong in the 1950s and 1960s by misunderstanding the relationship between inflation and unemployment. In Friedman's view, previous generations of economists had no justification for believing that governments could permanently decrease unemployment by allowing inflation - and vice versa.

US psychologist Abraham Maslow's 1943 essay "A Theory of Human Motivation" established his idea of humanistic psychology as a "third force" in the field. He outlined a new approach to understanding the mind, saying humans are motivated by their need to satisfy a series of hierarchical needs, starting with the most essential first. He thought it important for the advancement of psychology to identify, group, and rank them in terms of priority.

Defining liberty as freedom from interference by state power or popular moral opinion, Mill justifies the individual's right to this liberty by focusing on the role self-development plays in human well-being. His vision of individual rights extends to include freedom of thought and emotion and the freedom to act together with others. Society should protect the development of individuality to aid both social progress and innovation.

David Hume's book tackling the subject of belief in God is among the most influential in Western philosophy. Published in 1779, three years after Hume's death, without featuring the author's name, the book was deeply controversial in its day. It is now considered a masterpiece and Hume is regarded as one of the greatest philosophers writing in English.

The title of Norwegian-born historian Odd Arne Westad's 2005 work - The Global Cold War: Third World Interventions and the Making of Our Times - offers a window into his thesis. Between the end of World War II and the early 1990s, both the Soviet Union and the United States "intervened" (or "offered aid and support to") developing nations in Africa, Asia, and Latin America. In Westad's view, these interventions were more important than events in Europe, where most studies of the Cold War focus.

Linguistic structuralism studies the meaning of language based not just on definitions, but also on the relationships of words and sounds to each other. Lévi-Strauss's insight was to see that this concept of structuralism in linguistics could be applied to anthropology as well. He saw that while some cultures are very different from others, they all seem to have certain internal structural relationships in common. By tracing these structures across cultures, he tried to answer nothing less than the eternal question: "What is man?"

Nigerian novelist and professor Chinua Achebe was acutely conscious that Western views of Africa were inevitably the views of a culture that assumed itself superior. When confronted by what it took to be an inferior culture, the West identified itself as better - materially, intellectually, even spiritually. Achebe believed that even as original and subtle a work as Joseph Conrad's Heart of Darkness - a novel seen by many as a criticism of colonialism and one that Achebe admired stylistically - reflected these assumptions.

Meditations is a remarkable work, a unique insight into the thinking of one of the most conscientious and able Roman emperors, Marcus Aurelius, who ruled at the apex of Roman might in the late second century CE. It was never intended to be widely circulated. Indeed, it was almost unknown until the 16th century. The work is like a series of jottings, written for its author's own improvement; it has no formal structure and its arguments follow no obvious pattern.

Winner of the Pulitzer Prize for fiction - and the first black woman to win the Nobel Prize in literature - novelist, orator, and outspoken public intellectual Toni Morrison is best known for her novels. In Playing in the Dark, however, she enters the realm of literary criticism. Morrison, an African American, draws attention to the often-overlooked significance of race in literature, demonstrating "the impact of racism on those who perpetuate it". Reading the racial language between the lines of classic American fiction, Morrison shows that literature is never raceless.

Northern Irish academic, novelist, and broadcaster C. S. Lewis' 1943 philosophical work The Abolition of Man is subtitled Reflections on Education with Special Reference to the Teaching of English in the Upper Forms of Schools. It is about the power of education to shape the minds of individuals and improve society (or harm it, if badly done), and encompasses everything from the scientific worldview at the time to philosophical arguments about right and wrong.

American sociologist and priest Jay MacLeod's 1987 work Ain't No Makin' It is groundbreaking for the novel way it combines field research with theory. The book follows the lives of two groups of young men from a low-income housing project in the greater Boston area. In it, MacLeod shows how poor people who aspire to live the American dream face many more obstacles than their middle-class counterparts.

Arguing first that what might be termed a morally good action is one that increases the general sum of happiness in the world, Mill then says that general principles of justice should be based on this idea. Therefore, in life, there is no conflict between what is just and what is morally right. Mill published Utilitarianism toward the end of a lifetime spent as a moral philosopher, political activist, and social reformer.

This is a book for anyone who wants to understand exactly what we mean by ethics and morality today. One of the most vital and controversial works in the 20th-century world of moral philosophy, Alasdair MacIntyre's After Virtue examines how we think about, talk about, and act out our moral views in the modern world. Finding that the ways in which we engage in our moral reasoning have no common standard of judgment, MacIntyre's 1981 book challenges many contemporary theories of morals.

James E. Lovelock says the Earth (Gaia) is a superorganism, made up of all living things, interacting with the air, the oceans, and the surface rocks of the planet. He suggests Gaia takes an active role in keeping the planet safe for life, with automatic feedback mechanisms making adjustments as needed. Lovelock describes feedback mechanisms that are widely accepted. It is the implication that Gaia is somehow self-aware that is controversial.

A professor at Harvard Business School, Kotter spent years coaching organizations - large and small; successful, less successful, and nearly bankrupt - through their own change processes. Some worked; others didn't. Distilling wisdom from these experiences, Kotter identifies eight common mistakes managers make implementing change. He then uses them to propose an eight-stage model that he argues can lead to successful organizational transformation.

Written more than 2,000 years ago, this earliest surviving work on how to wage war successfully - and above all, rationally - argues that winning requires careful advance planning, better sources of information than your opponent, and a strategy that's flexible enough to adapt to changing conditions. Sun Tzu concludes that in the end, a decision not to take military action can be every bit as sensible and effective as being able to triumph on the battlefield.

Because the potential returns appear to be greater in poorer countries than in the developed world, modern economic theory implies that rich countries should continually invest in poor countries until returns balance out. In fact, this doesn't happen. Economist Robert E. Lucas Jr. asks why in his groundbreaking 1990 article, "Why Doesn't Capital Flow from Rich to Poor Countries?" The question has become known as the Lucas paradox. Lucas analyzes this, focusing especially on the role of human capital.

William worked on The Principles of Psychology throughout the 1880s, while teaching psychology and philosophy at Harvard University. He drew together various styles of science to create a unified whole, and to establish psychology as a valid discipline. Not only did he achieve this, but he also created concepts - such as thought being a "stream of consciousness" - that have found their way into both the arts, and popular conversation.

Philosopher Judith Butler's 1990 work, Gender Trouble, shook the foundations of feminist theory and changed the conversation about gender. While many thinkers already accepted that "gender" was a category constructed by society rather than defined by one's genitalia, Butler went further and argued that gender is performative - it exists only in the acts that express it. Society determines that wearing makeup is "feminine" - but some men wear makeup. Are they "women"?

Competitors have always existed in business, but what if it were possible to render your competition irrelevant? This is the critical question posed in W. Chan Kim and Renée Mauborgne's book Blue Ocean Strategy. According to Kim and Mauborgne, the path to success of any company does not lie in taking on potential competitors but in the creation of "blue oceans" in uncontested market space. The authors offer analytical frameworks and tools to help businesses identify and capitalize on these new opportunities.