Alissa DeWitt
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Alissa DeWitt

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Alissa DeWitt, MCC, CPC, CERS is the Founder, CEO and Executive Leadership Coach at Executive Impact. Alissa’s career began in Human Resources with her last corporate position being the senior corporate HR leader of a company that grew from 250 employees to a 10,000-employee, publicly traded company in less than 5 years. It was massive and exciting growth for a young professional, and it allowed Alissa both the challenge and the opportunity to learn how to integrate businesses and company cultures, becoming familiar with the human behavior of people going through mergers, acquisitions, significant growth and change, and the stress and fear they often feel as a result. Because of her passion for people, leadership, and business—and the ongoing crisis she observed in the employee engagement stats here in the US., she founded Executive Impact in 2009 as a partner to organizations dedicated to developing coach leaders, building leadership dream teams, and helping companies create a thriving workplace culture. This has been her passion and mission for more than fifteen years. With over 30 years in business and leadership and expertise in human behavior working with leaders from the front line to the C-Suite, she and her team have partnered with organizations in a variety of industries, from privately held 25-million-dollar companies to publicly traded Fortune 500 ones. Alissa has identified what works to cultivate a high-performing and thriving workplace culture. And it all starts with leadership. Alissa is a Master Certified Coach (MCC) with the International Coaching Federation, a Certified Personnel Consultant (CPC), and a Certified Employee Retention Specialist (CERS)—a professional designation which she also co-authored for the National Association of Personnel Services. Alissa is active on LinkedIn and has been a member of the national Society for Human Resources Management since 2008. Alissa is the creator of The Coach Approach to Leadership™—a transformational leadership program that transforms leaders from 'boss' to 'coach' by coupling the heart of servant leadership with the hands and feet of coaching. More recently, Alissa released her book: “Ditch Command & Control Leadership: Transform Your Leaders from Boss to Coach” where she teaches her proven system to empower organizations to ditch the outdated command-and-control style leadership—which limits growth and creates a toxic culture—and to develop coach leaders who successfully inspire and engage their teams. Her book also reached bestseller status on Amazon. Alissa believes that, as leaders, it is our privilege and responsibility to create a culture where people are engaged at work and thriving in their lives. Making the world a better place really can begin at work. Alissa’s mantra: ”Who you are is how you lead, and how you lead determines the culture and success of your team and organization.”
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