Andy Halko
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Andy Halko

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Andy Halko writes about how buyers think — and how that thinking is being fundamentally changed by artificial intelligence. For more than two decades, he has helped companies grow by understanding the real drivers behind how people evaluate options, perceive risk, build trust, and ultimately make decisions. His work goes beyond tactics, focusing on the deeper systems that shape buyer behavior across marketing, sales, product, and customer experience. Today, his work centers on a critical shift: buyers are no longer making decisions alone. Artificial intelligence is transforming how people research, compare, validate, and choose — creating a new type of customer whose thinking is amplified by AI. Halko explores what this means for organizations trying to influence, persuade, and win in an environment where every buyer has access to on-demand intelligence. He is the founder of Insivia, a strategic growth consultancy, and the creator of BuyerTwin, an AI platform designed to simulate and understand modern buyer decision-making. Through his writing, Halko challenges conventional thinking and offers a new lens for understanding customers — one that helps organizations align with how people actually decide, not how companies assume they do. MY COMPANIES - Insivia: A strategic growth consultancy for Tech & SaaS companies. - BuyerTwin: Clone your ideal customer with AI. - FrictionlessHQ: A suite of AI auditing & analysis tools. - OmniBuyer: AEO & AI Automation solutions.
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