Denise Shull
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Denise Shull

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Honestly, I think decision making fascinated me even way back in grade school. Why did people do what they do? For awhile, with the help of a private school, I attributed the answer to something like inherent good and evil - ah the naivete of youth! I got distracted when I wanted to earn a living but soon a promising career at IBM fell prey to my true interest - explaining my own and others' behavior. I gave up a chance to attend Stanford B School in order to put myself in a position to study psychology. It took a few years but I ended up at the "design it yourself" Master's Degree at the University of Chicago - a program that plays a role in the fictional frame MIND GAMES is built on. What I found was how the human brain builds a labyrinth that executes perception and how that labyrinth depends on emotion. I was satisfied and took my knowledge back to the world of commerce - trading upstairs at The Chicago Board Options Exchange. Everyone used to remark how did one - a neuroscience degree and the other - trading, have anything to do with one another. I didn't know it at the time but the answer is "everything". The maxims of decision making are wrong - control your emotions (logically you only need to control your actions) and go by the numbers (context is everything). As it turns out, our psyches are also fractal - what we learn when we are very young creates an internal mental environment that influences how we think about anything. I still love to get my eyes on the research and for the most part, to hear academics talk. What I enjoy even more is connecting the dots between what they are finding and how we perceive, judge and decide on questions of the unknown in the real-world and in real time. I'm lucky to be in a position where I can buck the conventional wisdom. In turn this means to my readers: be prepared, this is an unusual book. And I appreciate your interest in it!
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