Ken McCarthy
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Ken McCarthy

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Ken McCarthy was one of the pioneers of the 1990s movement to transform the Internet from a military/academic-only network into a medium for all to use and publish on. He contributed to this transformation by inventing the banner ad (see the book "How the Web Won"). As reported by Time Magazine (March 2014), he was also the first person to recognized that clicks had a commercial value and that their value was variable depending on audience, the economic foundation of companies like Google and Facebook and millions of others. In the 1990s and early 2000s, Ken, through his System Seminar, laid down the fundamentals of Internet publishing and marketing used universally today: opt-in, email follow up, A/B split testing, tracking conversion rates, using multiple forms of media (text, photos, audio, video), and virtual seminars. In 1997, inspired by the work of Upton Sinclair with whom he shares a birthday, he started an experimental online news service Brasscheck dot com, named for Sinclair's scathing criticism of corruption in journalism ("The Brass Check"). Over the decades, he's covered a number of topics, but is currently focused on the corruption of the medical system. His books on this topic include "The Nuremberg Code" (with holocaust survivor and human rights advocate Vera Sharav), "Fauci's First Fraud", "What the Nurses Saw", "Diabolical Errors", and the soon-to-be-published "The Hep B Chronicles". A lifelong amateur assassination and covert operations scholar, he is also the author of "John F. Kennedy: Anti-Imperialist" and "JFK and RFK's Secret Battle Against Zionist Extremism". In January of 2024, his Brasscheck Books published the complete text, with accompanying evidence, of South Africa's complain against Israel before the International Court of Justice ("Genocide in Gaza"). For business topics see KenMcCarthy dot com. For his journalistic work see BrasscheckBooks dot com.
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