AUTHOR

Mike Damphousse

Tap the gear icon above to manage new release emails. Follow Mike Damphousse to get new release emails from Audible and Amazon.

Mike Damphousse, founding partner of Category Design Advisors, brings an experienced, pragmatic aspect to strategic category design from three decades as a founder, CEO, CMO, startup advisor and a limited partner with Stage 2 Capital. His first book, The Category Creation Formula, co-authored with Kevin Maney, expands the business discipline of category design. He publishes articles often and is a frequent podcast guest, including hosting the podcast, Category Thinkers. He was most recently founder and CEO/CMO of Green Leads, which was acquired by Next 15, and has served on several boards – both in business and non-profit. Mike holds a BS in Computer Science from Merrimack College and lives on the water in both New Hampshire and Florida with his wife, Linda.

You're getting a free audiobook.

$8.99 per month after 30 days. Cancel anytime.

Try Standard free

The Category Creation Formula

New release

View Details

Best Sellers

The Category Creation Formula

Discover, Design, and Win New Market Categories

By: Kevin Maney, Mike Damphousse

Narrated by: Chris Brinkley

Length: 5 hrs and 52 mins

Release date: 02-24-26

Language: English

1 rating
Failed to add items

Sorry, we are unable to add the item because your shopping cart is already at capacity.

Add to Cart failed.

Please try again later

Add to Wish List failed.

Please try again later

Remove from wishlist failed.

Please try again later

Adding to library failed

Please try again

Follow podcast failed

Please try again

Unfollow podcast failed

Please try again

$21.59 or free with 30-day trial

Try Standard free