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Chasing Cool
- Standing Out in Today's Cluttered Marketplace
- By: Noah Kerner, Gene Pressman
- Narrated by: Johnny Heller
- Length: 5 hrs and 12 mins
- Unabridged
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Overall59
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Performance30
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Story31
Cool isn't just a state of mind, a celebrity fad, or an American obsession, it's a business. In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes and hamburgers, wondering, "How do we make this thing cool? How do we make this gadget into the...
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Great, ex cept for the narration
- By Colin Fast on 10-28-07
Preview -
Chasing Cool
- Standing Out in Today's Cluttered Marketplace
- Narrated by: Johnny Heller
- Length: 5 hrs and 12 mins
- Release date: 05-29-07
- Language: English
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