Roger L. Martin
AUTHOR

Roger L. Martin

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I am an author and strategy advisor to CEOs. My passion is an helping businesspeople use more effective models to guide their actions. I've looked, for example, for common patterns in the way successful leaders tackle difficult 'either/or' dilemmas. I've explored how it is that corporations drive out innovation - even as they desperately seek it. I've examined the way in which theories that are meant to help corporations achieve financial goals and make shareholders rich actually produce the opposite. In each of my books, I diagnose the manner in which our thinking gets in our own way, and provide specific advice for overcoming that challenge. Check out my books to the left and visit my website (www.rogerlmartin.com) if you want to see more of my writing.
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HBR's 10 Must Reads on Marketing (Updated and Expanded)

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