Ever wonder why some game companies succeed while others fail? This book explains why. Game industry veteran Kim Nordström spent two years interviewing over 100 of the industry's most successful founders, CEOs, and leaders, about lessons learned and wisdom gained from their biggest wins and most disastrous failures.

UP DOWN UP will help you navigate your game company through success and failure. Kim offers us rare 'backstage access' to the challenges game companies face and insights from the leaders who have navigated them. Any leader looking to strengthen their team and navigate the storms should listen to this book.

UP DOWN UP contains contributions and stories from some of the most successful game company leaders and creators in the world: Alexander Seropian, co-founder, Bungie. Arjan Brussee, co-founder, Guerilla. Audrey Leprince, co-founder & CEO, the Game Bakers, Brendan PLAYERUNKNOWN Greene, Creator of PUBG, Carolin Krenzer, co-founder & CEO, Trailmix, David Helgasson, co-founder & the first CEO, Unity, Emily Greer, co-founder & previous CEO, Kongregate, Fredrik Wester, CEO, Paradox Interactive, Gary Dale, former CEO, Sega Europe, Hamilton Chu, co-founder & CEO, Second Dinner, Ian Livingstone, co-founder & CEO, Games Workshop,Igor Bukhman, co-founder & co-CEO, Playrix, Ilkka Paananen, co-founder & CEO, Supercell, Joakim Archen, co-founder & previous CPO, Next Games, Justin Waldron, co-founder, Zynga, Kristian Segerstrale, CEO, Super Evil Megacorp, Lyndsay Pearson, VP & Creative Director, the Sims Franchise, María Sayans, CEO, UsTwo, Michail "Miska" Katkoff, Founder, Deconstruction of Fun, Niklas Hed, co-founder & the first CEO, Rovio, Rina Onur Sirinoglu, co-founder, Peak, Rob Pardo, previous CCO, Blizzard, Samuli Syvähuoko, co-founder & the first CEO, Remedy, Sebastian Knutsson & Riccardo Zacconi, co-founders, King, Sophie Vo, Founder, Rise & Play, Warren Spector, Creative Director, Deus Ex & Disney Epic Mickey and many more...