Do movie events actually work, or are they simply more trouble than they’re worth?

In this episode, Jonathan sits down with Joel Johnson and team at Johnson Brunetti, who have already run 25+ Steep movie events across multiple markets.

They break down what it really looks like behind the scenes, from early challenges and missed opportunities, to the systems they built around collecting data, controlling event flow, and booking appointments at scale.

If you’ve been skeptical of movie marketing, this is a candid look at how one team made it work — and what it actually takes.

Thanks for listening! Keep sending in your questions, comments, and topics you’d like us to cover to podcast@steep.marketing

What do movie events actually look like in the real world? Especially when they're running well and resulting in sky-high ROI?

In this special episode, Jonathan sits down with Calvin Goetz to talk through what he’s learned from running Steep movie events in the Phoenix market — from handling hundreds of registrations and improving confirmations, to structuring the in-theater experience and turning attendees into real appointments.

If you’ve been curious about movie event marketing and want practical insight from an advisor actually doing it, this episode is packed with real-world takeaways, process tweaks, and lessons learned.

Thanks for listening! Keep sending in your questions, comments, and topics you’d like us to cover to podcast@steep.marketing

In Part Two of our educational workshop series, Jonathan and Chazz move from the why to the how, and break down the proven best practices that make these events achieve the highest ROI.

From choosing the right venue and picking the best day and start time, to structuring multiple event dates and running an effective confirmation process, they share the tactical framework Steep has refined across thousands of campaigns.

If you want your workshops to fill seats, attract the right prospects, and turn registrations into real appointments, this episode will give you the master blueprint. And keep sending in your questions, comments, and topics you’d like us to cover to podcast@steep.marketing – Thanks for listening!