Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with Barbara Isabel, who shares how she went through her entire first year in real estate without closing a single deal—and what she did to push through when most agents would have quit. We talk about the cold calling grind, the expired listing that changed her trajectory, and how persistence turned early setbacks into long-term success. If you're struggling in your first years or questioning whether to keep going, Barbara’s story is a powerful reminder that consistency and resilience are what separate those who last from those who leave.

*Barbara Isabel*
Instagram:https://www.instagram.com/barbaraisabelre/
Website: https://www.zillow.com/profile/barbaraisabelr

*More from Paul & Josh*

Paul: https://www.instagram.com/paulmarkmorris/

Josh: https://www.instagram.com/spitzenjosh/

Forward One Media: https://www.instagram.com/forwardonemedia/

YouTube: https://www.youtube.com/@forwardonepodcast

*Presented by Forward One Real Estate*

https://www.,forwardone.com

Instagram: https://www.instagram.com/forwardonerealestate/

Timestamps
00:00:00 Meet Barbara

00:02:11 From Law to Real Estate

00:04:51 Cold Calling Grind

00:05:45 First Malibu Listing Win

00:09:16 Learning LA Fast

00:12:01 Expireds vs Door Knocking

00:21:30 Winning Listing Appointments

00:31:28 Reverse Prospecting System

00:34:16 Cold Caller Prospecting System

00:34:48 MLS Filters and Radius Strategy

00:35:49 Emailing Upcoming Listings

00:37:25 Courses and Wealth Tracks

00:38:26 Pivot Into Development Niche

00:40:48 Learn by Doing and Client Loyalty

00:45:09 Open House Standards and Checklists

01:01:27 Rapid Fire and Closing Message

Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with John Barrentine and Chuck Marquardt to talk about how refining team size, focusing on culture, and hiring the right people transformed his business into a more profitable and satisfying operation. We dig into why bigger teams aren’t always better, how hospitality backgrounds translate into real estate success, and what leaders should really prioritize when building a team. If you're looking to grow smarter—not just bigger—this conversation will challenge how you think about team building and profitability.

*John Barrentine*
Instagram: https://www.instagram.com/johnbarrentinegroup/?
Website: https://barrentinegroup.com/
*Chuck Marquardt*
Instagram: https://www.instagram.com/chuckmarquardt/
Website: https://barrentinegroup.com/agent/chuck-marquardt

*More from Paul & Josh*

Paul: https://www.instagram.com/paulmarkmorris/

Josh: https://www.instagram.com/spitzenjosh/

Forward One Media: https://www.instagram.com/forwardonemedia/

YouTube: https://www.youtube.com/@forwardonepodcast

*Presented by Forward One Real Estate*

https://www.,forwardone.com

Instagram: https://www.instagram.com/forwardonerealestate/

Timestamps
00:00:00 Welcome and Introductions

00:00:47 John Real Estate Origin Story

00:02:22 Chuck Joins the Business

00:05:57 Division of Labor and Strengths

00:11:30 Woo and Relentless Lead Gen

00:14:16 Service Mindset and Client Value

00:18:15 Team Structure and Hiring Culture

00:25:22 Farming Playbook and Modern Tech

00:38:48 CRM and Relationship Tech

00:39:52 Social Media as Proof

00:41:31 Winning AI Search Visibility

00:46:47 Authenticity Over Avatars

00:49:44 Google Profile and Reviews

00:56:14 AI for Homeowner Follow Up

01:02:51 Human Touch Still Wins

01:11:03 Fire Round and Team Affirmation

Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with Adam Rosenfeld to break down the real difference between goals and commitments — and why most agents stay stuck because they’re measuring the wrong things. We dive into lead measures vs. lag measures, how to reverse engineer your income target, and why your calendar tells the truth about your future results. Adam shares how to use specificity, data, and disciplined daily actions to create predictable growth — without just “working harder.” If you want to build a business that’s sustainable, measurable, and scalable, this conversation gives you the framework.

*Adam Rosenfeld*
Instagram: https://www.instagram.com/itslookinrosey/?hl=en
Website: https://residentre.com/agents/adam-rosenfeld/

*More from Paul & Josh*
Paul: https://www.instagram.com/paulmarkmorris/
Josh: https://www.instagram.com/spitzenjosh/
Forward One Media: https://www.instagram.com/forwardonemedia/
YouTube: https://www.youtube.com/@forwardonepodcast

*Presented by Forward One Real Estate*
https://www.,forwardone.com
Instagram: https://www.instagram.com/forwardonerealestate/

Timestamps
00:00:00 Welcome and Kindness
00:00:57 Real Estate Ego and Leverage
00:05:58 From Law to Luxury Real Estate
00:11:21 Developer Niche and Market Headwinds
00:15:20 ULA Mansion Tax Explained
00:37:16 Timeless Homes vs Spec Boxes
00:39:07 Winning Listings on Effort
00:43:32 Rolodex Myth and Broker Hustle
00:57:45 Hire Hungry Not Famous
00:01:00:40 Resident Partnership and Growth
01:14:26 Scaling Resident Vision
01:15:00 Developing Together
01:16:29 Starting Over Playbook
01:23:01 Mentorship That Filters
01:31:10 Sophisticated Clients Finale