We're digging into one of the most misunderstood tools in a photographer's marketing kit — the local lead magnet for photographers. If your freebie is attracting followers from across the country (or across the ocean) instead of clients in your city, this episode is the fix.

On this episode:

• Why generic lead magnets fill your list with the wrong people — and how to make yours hyper-local
• Lead magnet ideas by genre: destination, newborn, family, senior, wedding, branding, and pet photography
• How to repurpose your existing blog content into a powerful, city-specific freebie without starting from scratch
• Get Alison's Local Lead Magnet Playbook

Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes

Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move.

Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now.

Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required.

Links:

• Local Lead Magnet Playbook
• Leave a review in Apple or on Spotify
• Find Alison on IG @‌alisonbellphotog
• Find Melissa on IG @‌pictureperfectrankings
• Used #getbookedpodcast on socials!

If you've been wondering how to market mini sessions for photographers the right way — not the last-minute, panic-post-and-pray way — this episode is your step-by-step blueprint. We're walking through exactly how to build a repeatable marketing plan that fills your mini session calendar, creates real FOMO, and gets clients booking before you've even finished your morning coffee.

On this episode:

• Why starting 3–4 months out is the difference between booked out and crickets

• The 4-phase marketing timeline: lock the details, tease & build, launch, sustain & close

• How to use your email list, blog content, FOMO tactics, and ads to fill every spot

• Map Out a YEAR of Marketing with Alison- a full hour of how to plan your marketing no matter what type of photography you do.

Ready to map out your marketing for every season, not just minis? Melissa has 35 Blog Post Topics ready to help you create content that keeps working for your photography business all year long.

Not sure where to start with your photography business? Book a free 15 minute discovery call with Alison to figure out your next best move.

Links:

• Leave a review in Apple or on Spotify

• Download 39 FREE Ways to Get More Clients

• Live Workshop coming in April! Get the details in your inbox

• Map Out a YEAR of Marketing

• Find Alison on IG @‌getbookedpodcast

• Find Melissa on IG @‌pictureperfectrankings

Used #getbookedpodcast on socials!

If you've ever wondered how to build local SEO for photographers without playing the exhausting game of chasing magazine features, this episode is for you. We're breaking down citations, backlinks, and domain authority — why they matter more than ever now that AI is recommending local businesses, and exactly what you can do about it today.

On this episode:

• What citations vs. backlinks actually are — and why both matter for getting found
• Domain authority: the credit score for your website (and why changing your domain is like closing all your credit cards)
• How to audit, fix, and build your off-page SEO without losing your mind
• Backlinko Link Checker
• Melissa's Citation Service
• Citations & Backlink Self Audit freebie

Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes

Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move.

Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now.

Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required.

Links:

• Get on Alison's Workshop Waitlist here
• Leave a review in Apple or on Spotify
• Find Alison on IG @‌alisonbellphotog
• Find Melissa on IG @‌pictureperfectrankings
• Used #getbookedpodcast on socials!