Every launch gives you data. The question is whether you slow down long enough to actually learn from it.

In this episode, I’m walking you through a full debrief of our September 2021 Leverage enrollment launch, including the numbers, conversion rates, what worked, what didn’t, and the strategic shifts this launch validated for the business.

We talk through why launch debriefs matter, how I think about benchmarks across the entire sales process, and what this launch revealed about waitlist conversions, direct message sales, offer alignment, client lifetime value, and business model design.

You’ll also hear the bigger strategic lessons behind this launch, including why shutting down a successful offer was still the right move, what happened when we sold without sales calls, and how we used this launch to test a new incubator offer.

Inside the conversation we cover:

• The conversion rates across the waitlist, applications, and enrollments
• Why documenting lessons learned after every launch matters
• What this launch validated about shutting down my signature program
• How we tested DM-only sales for a five-figure offer
• The new waitlist and application benchmarks we established
• Why client lifetime value matters more than one-time sales
• The role of private conversations and personalized touchpoints in conversions
• The top objections from qualified leads who chose not to enroll
• What we’re changing and testing before the next launch

A candid breakdown of launch strategy, conversion data, waitlist performance, and the lessons that help you scale smarter next time.

Resources Referenced:

• LEVERAGE
• Lean Launch Method

Start here → https://www.jereshiahawk.com/bio

For coaches and service providers building high-trust, high-ticket offers. Refine your messaging. Restructure your business model. Streamline your offers and client delivery.

✨ Want to watch this episode on YouTube? Search Jereshia Said or click here - https://www.youtube.com/watch?v=kWZyKEUE_iI&list=PLb2PmwRcfSZaX7w_x749SN_LfLUySpY42

You're on maternity leave, so why are you still posting?

Because it feels good. And that's something I haven't been able to say about creating in a long time.

In this episode, I'm getting honest about what my maternity leave actually looks like, how scaling a 7-figure business quietly killed my love of creating, and the mindset shift that brought it back. If you've ever felt like the pressure to perform has taken the joy out of your work, this one's for you.

In this episode, we cover:

• Why taking a full year off taught me what I actually needed more of
• How scaling a 7-figure business nearly destroyed my relationship with creativity
• The mindset shift that let me show up on maternity leave, without guilt or performative pressure
• Why your long-term success as a creator has everything to do with your fuel source

Start here → https://www.jereshiahawk.com/bio

For coaches and service providers building high-trust, high-ticket offers. Refine your messaging. Restructure your business model. Streamline your offers and client delivery.

✨ Want to watch this episode on YouTube? Search Jereshia Said or click here - https://www.youtube.com/watch?v=kWZyKEUE_iI&list=PLb2PmwRcfSZaX7w_x749SN_LfLUySpY42

Many women of color entrepreneurs have built their businesses while carrying the pressure to overperform, overdeliver, and hold everything together. But what happens when that success is rooted in self-abandonment?

In this episode, we explore the hidden cost of being the “strong one” in business and why more entrepreneurs need to retire the cape. We talk about self-trust, safety in entrepreneurship, identity-based marketing, and how storytelling and perceived risk influence buying decisions in today’s market. This conversation also dives into sustainable business growth, building wealth through entrepreneurship, and how to create a business that supports your life instead of consuming it.

If you’re a coach, consultant, or service provider navigating business growth, leadership, and marketing in today’s economy, this episode will challenge the way you think about success, visibility, and how you sell your work.

Start here → https://www.jereshiahawk.com/bio

For coaches and service providers building high-trust, high-ticket offers. Refine your messaging. Restructure your business model. Streamline your offers and client delivery.

✨ Want to watch this episode on YouTube? Search Jereshia Said or click here - https://www.youtube.com/watch?v=kWZyKEUE_iI&list=PLb2PmwRcfSZaX7w_x749SN_LfLUySpY42