Every launch gives you data. The question is whether you slow down long enough to actually learn from it.

In this episode, I’m walking you through a full debrief of our September 2021 Leverage enrollment launch, including the numbers, conversion rates, what worked, what didn’t, and the strategic shifts this launch validated for the business.

We talk through why launch debriefs matter, how I think about benchmarks across the entire sales process, and what this launch revealed about waitlist conversions, direct message sales, offer alignment, client lifetime value, and business model design.

You’ll also hear the bigger strategic lessons behind this launch, including why shutting down a successful offer was still the right move, what happened when we sold without sales calls, and how we used this launch to test a new incubator offer.

Inside the conversation we cover:

• The conversion rates across the waitlist, applications, and enrollments
• Why documenting lessons learned after every launch matters
• What this launch validated about shutting down my signature program
• How we tested DM-only sales for a five-figure offer
• The new waitlist and application benchmarks we established
• Why client lifetime value matters more than one-time sales
• The role of private conversations and personalized touchpoints in conversions
• The top objections from qualified leads who chose not to enroll
• What we’re changing and testing before the next launch

A candid breakdown of launch strategy, conversion data, waitlist performance, and the lessons that help you scale smarter next time.

Resources Referenced:

• LEVERAGE
• Lean Launch Method

Start here → https://www.jereshiahawk.com/bio

For coaches and service providers building high-trust, high-ticket offers. Refine your messaging. Restructure your business model. Streamline your offers and client delivery.

✨ Want to watch this episode on YouTube? Search Jereshia Said or click here - https://www.youtube.com/watch?v=kWZyKEUE_iI&list=PLb2PmwRcfSZaX7w_x749SN_LfLUySpY42

You're on maternity leave, so why are you still posting?

Because it feels good. And that's something I haven't been able to say about creating in a long time.

In this episode, I'm getting honest about what my maternity leave actually looks like, how scaling a 7-figure business quietly killed my love of creating, and the mindset shift that brought it back. If you've ever felt like the pressure to perform has taken the joy out of your work, this one's for you.

In this episode, we cover:

• Why taking a full year off taught me what I actually needed more of
• How scaling a 7-figure business nearly destroyed my relationship with creativity
• The mindset shift that let me show up on maternity leave, without guilt or performative pressure
• Why your long-term success as a creator has everything to do with your fuel source

Start here → https://www.jereshiahawk.com/bio

For coaches and service providers building high-trust, high-ticket offers. Refine your messaging. Restructure your business model. Streamline your offers and client delivery.

✨ Want to watch this episode on YouTube? Search Jereshia Said or click here - https://www.youtube.com/watch?v=kWZyKEUE_iI&list=PLb2PmwRcfSZaX7w_x749SN_LfLUySpY42

Many women of color entrepreneurs have built their businesses while carrying the pressure to overperform, overdeliver, and hold everything together. But what happens when that success is rooted in self-abandonment?

In this episode, we explore the hidden cost of being the “strong one” in business and why more entrepreneurs need to retire the cape. We talk about self-trust, safety in entrepreneurship, identity-based marketing, and how storytelling and perceived risk influence buying decisions in today’s market. This conversation also dives into sustainable business growth, building wealth through entrepreneurship, and how to create a business that supports your life instead of consuming it.

If you’re a coach, consultant, or service provider navigating business growth, leadership, and marketing in today’s economy, this episode will challenge the way you think about success, visibility, and how you sell your work.

Start here → https://www.jereshiahawk.com/bio

For coaches and service providers building high-trust, high-ticket offers. Refine your messaging. Restructure your business model. Streamline your offers and client delivery.

✨ Want to watch this episode on YouTube? Search Jereshia Said or click here - https://www.youtube.com/watch?v=kWZyKEUE_iI&list=PLb2PmwRcfSZaX7w_x749SN_LfLUySpY42

In this episode, I unpack why your organic content might not be converting — even if you’re posting consistently — and how a data-driven customer journey is the key to fixing it. You'll hear real client examples and strategies to boost ROI without burning out.

Why You Should Listen:

• Learn Why Your Organic Content Isn’t Converting: Understand the real disconnect between consistency and conversions when it comes to organic marketing.
• Map the Full Organic Customer Journey: Get clarity on how your audience discovers you, decides to buy, and stays in your world after the sale.
• Use Data to Direct Your Organic Strategy: Stop relying on guesswork and start using real client data to decide where and how to show up.
• Optimize Instead of Overproduce: Instead of churning out more posts, learn how to double down on what’s already working in your organic ecosystem, from podcasts to partnerships.

Listen in and learn how to turn consistent organic output into actual client conversions.

Start here → https://www.jereshiahawk.com/bio

For coaches and service providers building high-trust, high-ticket offers. Refine your messaging. Restructure your business model. Streamline your offers and client delivery.

✨ Want to watch this episode on YouTube? Search Jereshia Said or click here - https://www.youtube.com/watch?v=kWZyKEUE_iI&list=PLb2PmwRcfSZaX7w_x749SN_LfLUySpY42

Many service providers set ambitious client goals when they’re growing their business. But the real question becomes: what does it actually take to enroll clients consistently, and how many clients can you realistically support?

In this episode, I’m sharing a real coaching conversation from a group call where we unpack how to think about client enrollment goals, Lean Launch strategy, and capacity planning when you’re selling one-on-one coaching.

We talk through how often you can run a Lean Launch, how to think about consistent demand generation, and why your business model may need to evolve as your revenue goals grow. You’ll also hear a deeper conversation around the tension many service providers face when they’re trying to market, sell, and deliver client work all at the same time.

Inside the conversation we cover:

• How often you can run a Lean Launch
• The role of buyer awareness stages in consistent client enrollment
• Why marketing, sales, and delivery can start to compete for your time
• How to think about client capacity and sustainable growth
• Why revenue goals sometimes require evolving your business model
• The early signs that it may be time to introduce group programs or leveraged offers

Resources Referenced:

• LEVERAGE: My framework for scaling high-ticket offers.
• Lean Launch Method: The 4-week organic marketing launch plan.

Learn more: https://www.jereshiahawk.com/leverage-diy

Start here → https://www.jereshiahawk.com/bio

For coaches and service providers building high-trust, high-ticket offers. Refine your messaging. Restructure your business model. Streamline your offers and client delivery.

✨ Want to watch this episode on YouTube? Search Jereshia Said or click here - https://www.youtube.com/watch?v=kWZyKEUE_iI&list=PLb2PmwRcfSZaX7w_x749SN_LfLUySpY42

One of the most common objections that comes up on sales calls is “I need to talk to my spouse.”

In this episode, I’m sharing a real coaching conversation from a group call where we unpack how to navigate the spouse objection in high-ticket sales. We talk about why this objection comes up, how decision dynamics often play out in relationships, and what to do when a potential client wants to “think about it” after the call.

You’ll also hear a simple but powerful strategy for increasing conversions. If you sell coaching, consulting, or service-based offers, this conversation will help you think differently about sales objections, buyer psychology, and how to involve key decision-makers in the sales process.

Inside the conversation we cover:

• The psychology behind the spouse objection on sales calls
• Why many buyers leave calls emotionally convinced but need logical support afterward
• Questions you can ask during the call to prepare for the spouse conversation
• How to reframe the investment around family, lifestyle, and relationship outcomes
• A simple Loom follow-up strategy that can increase conversion rates

Resources Referenced:

• Right Response + Sales Scripts
• Follow Up Formula (bonus as part of the LEVERAGE Bundle)

Start here → https://www.jereshiahawk.com/bio

For coaches and service providers building high-trust, high-ticket offers. Refine your messaging. Restructure your business model. Streamline your offers and client delivery.

✨ Want to watch this episode on YouTube? Search Jereshia Said or click here - https://www.youtube.com/watch?v=kWZyKEUE_iI&list=PLb2PmwRcfSZaX7w_x749SN_LfLUySpY42

A question that comes up often is: Should you list your prices publicly, or wait until someone gets on a sales call?

In this episode, I’m sharing a real coaching conversation from a group call where we discuss whether high-ticket service providers should publish their prices publicly or keep them behind a sales call, and how messaging, buyer psychology, and trust influence that decision.

You’ll also hear a candid discussion about why pricing alone shouldn’t be the primary factor driving someone’s decision to work with you—and how your positioning, point of view, and content ecosystem influence whether someone is ready to say yes.

Inside the conversation we cover:

• Whether you should publish your prices before someone books a sales call
• How buyer expectations around pricing transparency have changed
• Why messaging must support the price you’re charging
• The difference between selling based on price versus selling based on identity and perspective
• Why building a bingeable body of work helps clients contextualize your value
• The power of doing “unscalable” relationship-building actions that increase conversions

Resources Referenced:

• Cashflow Calculator
• Lean Launch Method

Start here → https://www.jereshiahawk.com/bio

For coaches and service providers building high-trust, high-ticket offers. Refine your messaging. Restructure your business model. Streamline your offers and client delivery.

✨ Want to watch this episode on YouTube? Search Jereshia Said or click here - https://www.youtube.com/watch?v=kWZyKEUE_iI&list=PLb2PmwRcfSZaX7w_x749SN_LfLUySpY42

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Start here → https://www.jereshiahawk.com/bio

For coaches and service providers building high-trust, high-ticket offers. Refine your messaging. Restructure your business model. Streamline your offers and client delivery.

✨ Want to watch this episode on YouTube? Search Jereshia Said or click here - https://www.youtube.com/watch?v=kWZyKEUE_iI&list=PLb2PmwRcfSZaX7w_x749SN_LfLUySpY42