Legendary Chiropractor Podcast Podcast By Dr. John Reuter and Dr. Kendall Price cover art

Legendary Chiropractor Podcast

Legendary Chiropractor Podcast

By: Dr. John Reuter and Dr. Kendall Price
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Welcome to the Legendary Chiropractor Podcast, hosted by Dr. John Reuter and Dr. Kendall Price. We are bridging the gap between clinical mastery and digital market dominance. Every Monday, we deliver the conversations, systems, and marketing tips you need to scale beyond your wildest dreams and build a lasting legacy through chiropractic. Stop being average and start being Legendary. Follow us @legendarychiropractor on socials and visit legendarychiropodcast.com to join the movement!Dr. John Reuter and Dr. Kendall Price Economics
Episodes
  • Ep. 259 | Creating Your Legacy - Building a Practice That Outlasts You
    Apr 20 2026

    Episode Summary:In this powerful episode of the Legendary Chiropractor Podcast, Dr. John Reuter and Dr. Kendall Price explore the true meaning of "Legacy."

    It’s not just something you leave behind when you’re gone; it’s a living, breathing mission that you execute every single day. From the clinical floor to the boardroom, legacy is built through the small, consistent actions that impact your patients, your team, and your family.

    The doctors discuss the transition from being a solo provider to building a systems-driven practice that can eventually be scaled or exited, ensuring your impact on the community continues for decades to come.

    • Defining Legacy: Why legacy is more than just a financial inheritance—it's about leaving people better than you found them and serving a purpose greater than yourself.

    • The "Living Legacy" Concept: Dr. John discusses why he wants to be "celebrated while he's here" and how your daily enthusiasm fuels the legacy you are building right now.

    • Talents and Stewardship: A look at the "Parable of the Talents" and how chiropractors can maximize the unique skills they’ve been given to serve their communities.

    • Overcoming Comfort: Why "comfort is the enemy of success" and how striving for a bigger mission prevents burnout and stagnation.

    • The Hill to Die On: Dr. John reflects on his early days in chiropractic school and the importance of having a vision so strong that you would fight for the profession regardless of the challenges.

    • Scaling for Exit: Dr. Kendall shares his personal experience exiting his practice, emphasizing that a true legacy practice is driven by systems and team (CAs), not just the individual doctor.

    • The Win-Win-Win Mentality: How to structure your office so the patient wins first, the employees win second, and the business wins third.

    • Book: Two Streets Named Hard by Dr. Barb Eaton

    • Concepts: The "Be-Do-Have" mindset and easy-hard vs. hard-easy dynamics.

    • Inspirations: Tony Robbins, The Master’s Circle, and Dr. Paul Reed’s insights on practice exits.

    • Website: legendarychiropodcast.com

    • Social Media: Follow us on Instagram and Facebook @LegendaryChiropractor

    • Join the Conversation: DM us your questions about mentorship, business systems, or clinical growth.

    New episodes drop every Monday at 6:30 AM CST. Start your week with the right mindset and stay legendary.

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    27 mins
  • Ep. 258 | Financial Foundations - From Graduation to Scaling Your Practice
    Apr 13 2026

    Episode Summary:In this episode, Dr. John Reuter and Dr. Kendall Price dive deep into the "money talk" that every chiropractor needs to hear.

    Whether you are a new grad hungry to open your first doors or an established doctor looking to scale to multiple locations, understanding the mechanics of business finance is the key to long-term freedom.

    We discuss the critical importance of legal entities, the "Profit First" mentality, and how to manage the transition from "provider" to "business owner" without falling into the trap of lifestyle creep.

    • The Power of the Right Entity: Why starting with an LLC is non-negotiable for liability and growth, and when to transition to an S-Corp designation to optimize your tax strategy and pay yourself correctly.

    • The Accountant vs. The Coach: Understanding the role of a high-level accountant in protecting your books and ensuring your business expenses are categorized for maximum advantage.

    • Profit First & The "Bucket" System: How to move away from "leftover" accounting by implementing a system that prioritizes profit, taxes, and owner’s compensation using modern digital banking tools.

    • The Great Debt Debate: A look at different financial philosophies—from the zero-debt approach of Dave Ramsey to the strategic leverage strategies of Mike Michalowicz—and how to decide what’s right for your mission.

    • Scaling with Your Business: Why your personal financial habits must evolve at the same pace as your practice’s gross revenue to ensure your money is working for you, not the other way around.

    • Legacy Planning: Strategies for taking care of your team and family while building passive income that eventually sustains your lifestyle.

    • Book: Profit First by Mike Michalowicz

    • Financial Philosophies: Dave Ramsey vs. Mike Michalowicz

    • Website: legendarychiropodcast.com

    • Social Media: Reach out to us on Instagram and Facebook to ask questions or suggest topics for future episodes.

    • Listen Everywhere: Available on all major podcast platforms.

    Stay Legendary.

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    24 mins
  • Ep. 257 | The Power of Niching in Chiropractic Practice - Strategies for Success
    Apr 6 2026

    Summary

    In this episode, Dr. Reuter and Dr. Price discuss the strategic approach to niching in chiropractic practice, balancing specialization with business growth, and maintaining focus to avoid burnout. They share insights on marketing, practice management, and the importance of systems and team execution.


    Keywords

    chiropractic, niching, practice growth, marketing, burnout, systems, team, business strategy, softwave, red light therapy


    Key Topics

    The importance of niching in chiropractic practice

    Balancing multiple niches and avoiding burnout

    Effective marketing strategies for niche practices

    The role of systems and team in practice growth


    Titles

    The Power of Niching in Chiropractic Practice: Strategies for Success

    Avoiding Burnout: Focused Niching and Practice Efficiency


    Sound Bites

    "Focus on what works, not what’s shiny."

    "Don’t spread yourself too thin."

    "Burnout affects care, team, and relationships."


    Chapters

    00:00 Introduction and Overview of Niches

    06:48 Balancing Niches and Core Chiropractic Services

    13:22 The Financial Implications of Niching

    20:14 The Role of Team and Systems in Practice Success

    28:06 Implementing Effective Processes and Training

    35:29 Final Thoughts on Niching and Practice Growth

    36:22 Episodes Outro.wav


    Resources

    16Personalities Personality Test - https://16personalities.com/

    SoftWave Therapy - https://softwavetherapy.com/

    Red Light Therapy Devices - https://redlighttherapy.com/

    The E-Myth by Michael Gerber - https://www.amazon.com/E-Myth-Revisited-Why-Systems-Work/dp/088730912X

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    37 mins
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