• Ep. 259 | Creating Your Legacy - Building a Practice That Outlasts You
    Apr 20 2026

    Episode Summary:In this powerful episode of the Legendary Chiropractor Podcast, Dr. John Reuter and Dr. Kendall Price explore the true meaning of "Legacy."

    It’s not just something you leave behind when you’re gone; it’s a living, breathing mission that you execute every single day. From the clinical floor to the boardroom, legacy is built through the small, consistent actions that impact your patients, your team, and your family.

    The doctors discuss the transition from being a solo provider to building a systems-driven practice that can eventually be scaled or exited, ensuring your impact on the community continues for decades to come.

    • Defining Legacy: Why legacy is more than just a financial inheritance—it's about leaving people better than you found them and serving a purpose greater than yourself.

    • The "Living Legacy" Concept: Dr. John discusses why he wants to be "celebrated while he's here" and how your daily enthusiasm fuels the legacy you are building right now.

    • Talents and Stewardship: A look at the "Parable of the Talents" and how chiropractors can maximize the unique skills they’ve been given to serve their communities.

    • Overcoming Comfort: Why "comfort is the enemy of success" and how striving for a bigger mission prevents burnout and stagnation.

    • The Hill to Die On: Dr. John reflects on his early days in chiropractic school and the importance of having a vision so strong that you would fight for the profession regardless of the challenges.

    • Scaling for Exit: Dr. Kendall shares his personal experience exiting his practice, emphasizing that a true legacy practice is driven by systems and team (CAs), not just the individual doctor.

    • The Win-Win-Win Mentality: How to structure your office so the patient wins first, the employees win second, and the business wins third.

    • Book: Two Streets Named Hard by Dr. Barb Eaton

    • Concepts: The "Be-Do-Have" mindset and easy-hard vs. hard-easy dynamics.

    • Inspirations: Tony Robbins, The Master’s Circle, and Dr. Paul Reed’s insights on practice exits.

    • Website: legendarychiropodcast.com

    • Social Media: Follow us on Instagram and Facebook @LegendaryChiropractor

    • Join the Conversation: DM us your questions about mentorship, business systems, or clinical growth.

    New episodes drop every Monday at 6:30 AM CST. Start your week with the right mindset and stay legendary.

    Show more Show less
    27 mins
  • Ep. 258 | Financial Foundations - From Graduation to Scaling Your Practice
    Apr 13 2026

    Episode Summary:In this episode, Dr. John Reuter and Dr. Kendall Price dive deep into the "money talk" that every chiropractor needs to hear.

    Whether you are a new grad hungry to open your first doors or an established doctor looking to scale to multiple locations, understanding the mechanics of business finance is the key to long-term freedom.

    We discuss the critical importance of legal entities, the "Profit First" mentality, and how to manage the transition from "provider" to "business owner" without falling into the trap of lifestyle creep.

    • The Power of the Right Entity: Why starting with an LLC is non-negotiable for liability and growth, and when to transition to an S-Corp designation to optimize your tax strategy and pay yourself correctly.

    • The Accountant vs. The Coach: Understanding the role of a high-level accountant in protecting your books and ensuring your business expenses are categorized for maximum advantage.

    • Profit First & The "Bucket" System: How to move away from "leftover" accounting by implementing a system that prioritizes profit, taxes, and owner’s compensation using modern digital banking tools.

    • The Great Debt Debate: A look at different financial philosophies—from the zero-debt approach of Dave Ramsey to the strategic leverage strategies of Mike Michalowicz—and how to decide what’s right for your mission.

    • Scaling with Your Business: Why your personal financial habits must evolve at the same pace as your practice’s gross revenue to ensure your money is working for you, not the other way around.

    • Legacy Planning: Strategies for taking care of your team and family while building passive income that eventually sustains your lifestyle.

    • Book: Profit First by Mike Michalowicz

    • Financial Philosophies: Dave Ramsey vs. Mike Michalowicz

    • Website: legendarychiropodcast.com

    • Social Media: Reach out to us on Instagram and Facebook to ask questions or suggest topics for future episodes.

    • Listen Everywhere: Available on all major podcast platforms.

    Stay Legendary.

    Show more Show less
    24 mins
  • Ep. 257 | The Power of Niching in Chiropractic Practice - Strategies for Success
    Apr 6 2026

    Summary

    In this episode, Dr. Reuter and Dr. Price discuss the strategic approach to niching in chiropractic practice, balancing specialization with business growth, and maintaining focus to avoid burnout. They share insights on marketing, practice management, and the importance of systems and team execution.


    Keywords

    chiropractic, niching, practice growth, marketing, burnout, systems, team, business strategy, softwave, red light therapy


    Key Topics

    The importance of niching in chiropractic practice

    Balancing multiple niches and avoiding burnout

    Effective marketing strategies for niche practices

    The role of systems and team in practice growth


    Titles

    The Power of Niching in Chiropractic Practice: Strategies for Success

    Avoiding Burnout: Focused Niching and Practice Efficiency


    Sound Bites

    "Focus on what works, not what’s shiny."

    "Don’t spread yourself too thin."

    "Burnout affects care, team, and relationships."


    Chapters

    00:00 Introduction and Overview of Niches

    06:48 Balancing Niches and Core Chiropractic Services

    13:22 The Financial Implications of Niching

    20:14 The Role of Team and Systems in Practice Success

    28:06 Implementing Effective Processes and Training

    35:29 Final Thoughts on Niching and Practice Growth

    36:22 Episodes Outro.wav


    Resources

    16Personalities Personality Test - https://16personalities.com/

    SoftWave Therapy - https://softwavetherapy.com/

    Red Light Therapy Devices - https://redlighttherapy.com/

    The E-Myth by Michael Gerber - https://www.amazon.com/E-Myth-Revisited-Why-Systems-Work/dp/088730912X

    Show more Show less
    37 mins
  • Ep. 256 | AI (Artificial Intelligence) in Your Chiropractic Office - Learning and implementing it to make your practice and marketing more efficient and effective
    Mar 30 2026

    Summary

    This episode explores the impact of AI on chiropractic practice, marketing, and office systems. Hosts Dr. John Reuter and Dr. Kendall Price discuss practical applications, misconceptions, and strategies to leverage AI effectively while emphasizing traditional methods like SEO and consistent content creation.


    Keywords

    AI in chiropractic, digital marketing, SEO, office systems, practice growth, AI tools, patient acquisition, marketing strategies, chiropractic practice management


    Key topics

    AI's impact on chiropractic marketing and office systems

    Strategies for ranking and authority building in AI search

    Using AI to optimize marketing campaigns and patient engagement

    Traditional SEO and content strategies in the age of AI

    Implementing AI tools for SOPs and patient communication


    Guest names

    Dr. John Reuter and Dr. Kendall Price


    Titles

    Mastering AI in Chiropractic: 5 Strategies for Practice Growth

    Debunking AI Myths: What Chiropractors Need to Know


    Sound bites

    "AI is not coming for your job."

    "Systems win in marketing."

    "Speed to contact is critical."


    Chapters

    00:00 Introduction to AI in Chiropractic Practice

    02:29 Understanding AI's Role in Marketing and Efficiency

    07:22 The Importance of Authority and Consistency in SEO

    10:52 The Stability Triangle: Creative, SEO, and Optimization

    15:02 Leveraging AI for Patient Engagement and Care

    23:25 AI in Standard Operating Procedures and Patient Resources

    31:42 Closing Thoughts on AI's Future in Chiropractic

    37:04 Episodes Outro.wav

    Show more Show less
    38 mins
  • Ep. 255 | Burnout - The not so sexy reality of owning and operating a chiropractic practice
    Mar 23 2026

    Explore five actionable strategies to combat burnout in chiropractic practice, featuring insights from experienced practitioners Dr. John Reuter and Dr. Kendall Price.

    Key Points:

    • Understanding Burnout: Recognize signs like emotional exhaustion and depersonalization.
    • Build a Supportive Community: Connect with fellow chiropractors for shared experiences and support.
    • Embrace Your Purpose: Reconnect with your core values and mission.
    • Focus on the Basics: Master foundational skills and celebrate small wins.
    • Prioritize Self-Care: Engage in activities that nourish your well-being.
    • Seek Professional Guidance: Consider coaching for new perspectives and skills.
    • Signs of burnout in chiropractors
    • Building a support network
    • Importance of self-care
    • Benefits of coaching
    • Key skills for chiropractors
    • Related post on stress management techniques
    • American Chiropractic Association resources

    Conclusion:Burnout doesn't have to dictate your career. Implement these strategies to thrive in your practice and celebrate your progress.

    Hashtags: #ChiropracticCare #BurnoutPrevention #SelfCare

    Show more Show less
    37 mins
  • Ep. 254 | Leadership and Team Culture - How to stay on-purpose for yourself and your team and create a culture of winners
    Mar 16 2026

    Summary

    In this episode, Dr. John Reuter and Dr. Kendall Price delve into the critical aspects of leadership within the chiropractic field, emphasizing the importance of setting a strong example, fostering a positive team culture, and avoiding burnout. They discuss how effective leadership involves empowering team members to bring solutions to problems, creating a supportive work environment, and maintaining a clear sense of purpose. The conversation highlights the interconnectedness of leadership, team dynamics, and personal fulfillment in the chiropractic profession.


    Takeaways

    Leadership is about setting the example for others.

    Creating a culture of solutions enhances team efficiency.

    Burnout often stems from losing sight of one's purpose.

    Effective leaders empower their teams to make decisions.

    Team culture is built on shared mission and values.

    Mistakes are part of the learning process in leadership.

    Unproductive time can lead to feelings of burnout.

    A diverse team can connect with patients in various ways.

    Setting clear expectations is crucial for team success.

    Your personal 'why' drives your professional journey.


    Titles

    Empowering Leadership in Chiropractic

    Building a Strong Team Culture


    Sound bites

    "Leadership is about setting the example."

    "Come with solutions, ask the questions."

    "Unproductive time leads to burnout."


    Chapters

    00:00 The Essence of Leadership

    05:00 Creating a Team Culture

    10:08 Avoiding Burnout in Chiropractic

    20:04 The Importance of Purpose and Vision


    Keywords

    leadership, team culture, burnout, chiropractic, motivation, employee engagement, business strategy, personal growth, professional development, workplace dynamics

    Show more Show less
    35 mins
  • Ep. 253 | Getting to 150 Patient Visits a Week - Our suggestions for opening a booming practice if we were to do it again today
    Mar 9 2026

    Summary

    In this episode, Dr. John Reuter and Dr. Kendall Price discuss the journey from zero to 150 patients in a chiropractic practice. They explore the importance of understanding personal goals, community engagement, and effective marketing strategies. The conversation emphasizes the need for a multimodal approach to marketing, combining both digital and traditional methods, while also highlighting the significance of patient care and referrals in building a successful practice.


    Takeaways

    Understand what you don't know about practice growth.

    Define what you want out of your practice and life.

    Community engagement is crucial for building a patient base.

    Boots on the ground marketing is essential.

    Digital marketing should complement traditional methods.

    A strong website foundation is key for online presence.

    Over delivering on care leads to patient referrals.

    Care planning is vital for patient retention.

    Work hard to achieve your practice goals.

    A multimodal marketing approach is necessary for success.


    Titles

    From Zero to 150 Patients: A Chiropractic Journey

    Building Your Chiropractic Practice: Key Strategies


    Sound bites

    "What do you want out of your life?"

    "You have to care plan people."

    "Life is good when you reach your goals."


    Chapters

    00:00 Introduction to Zero to 150 Patients

    03:14 Understanding Your Vision and Goals

    06:12 Boots on the Ground: Building Community Connections

    09:08 Marketing Strategies: Digital vs. Traditional

    11:53 Creating a Multimodal Marketing Approach

    15:02 The Importance of Patient Care and Referrals

    17:55 Analyzing Marketing Efforts and Adjusting Strategies

    21:07 Final Thoughts on Growing Your Practice


    Keywords

    chiropractic, patient growth, marketing strategies, practice management, community engagement, multimodal approach, patient care, referrals, business growth, chiropractic practice

    Show more Show less
    36 mins
  • Ep. 252 | Associates, Contracts, Compensation Packages - Dr. Kendall & Dr. John's story
    Mar 2 2026

    Summary

    In this episode, Dr. John Reuter and Dr. Kendall Price discuss their journey in chiropractic, focusing on the challenges and strategies involved in hiring associates. They explore the importance of having systems in place, understanding the associate's perspective, and building strong relationships. The conversation also delves into the significance of contracts, compensation structures, and the need for transparency and communication in fostering a successful practice environment.


    Takeaways

    Hiring an associate is a significant challenge in chiropractic.

    It's crucial to have systems and procedures in place before hiring.

    Understanding your motivation for hiring is key to success.

    The associate's perspective is vital in the hiring process.

    Building a strong relationship with associates leads to better outcomes.

    Contracts should clearly outline expectations and compensation.

    Transparency in financial matters fosters trust and collaboration.

    Setting clear goals helps align the associate's and employer's visions.

    Communication is essential for a successful working relationship.

    Investing in associates can lead to mutual growth and success.


    Titles

    Navigating the Challenges of Hiring Associates

    Building Strong Relationships in Chiropractic


    Sound bites

    "I want to be an active father."

    "The tide rises all ships."

    "It's all about transparency."


    Chapters

    00:00 Introduction to the Chiropractic Journey

    02:28 The Challenges of Hiring Associates

    05:05 Financial Considerations for Hiring

    09:23 The Search for the Right Associate

    13:33 Investing in Relationships and Growth

    16:22 Setting Expectations and Goals

    18:08 The Learning Curve and Mentorship

    25:28 The Importance of Clarity in Career Goals

    27:19 Building Meaningful Relationships in Chiropractic Practices

    32:39 The Importance of Transparency and Communication

    36:44 Structuring Contracts and Compensation for Associates

    40:17 Understanding Practice Numbers and Financial Goals

    48:24 Celebrating Success and Team Morale


    Keywords

    chiropractic, hiring associates, associate relationships, chiropractic practice, mentorship, business growth, chiropractic contracts, communication, practice management, professional development

    Show more Show less
    53 mins