CW: This episode includes discussion of CSA as it relates to social media use

From generational shopping habits to the growing role of delivery expectations, our gals break down what these changes mean for makers selling online. They discuss how customer behaviour is evolving, why understanding your target market is more important than ever, and how small adjustments to your website, checkout and delivery experience can make a real difference.

Our ladies also unpack a few key social media stories this week, looking at platform responsibility, privacy changes, and what it might all mean for how we use these tools moving forward.

As a Maker in Business, this is an episode you don't want to miss.

Head to the MGTH website for show notes, transcripts and links.

Instagram: @mgth.com.au

Brand artwork by Mel Baxter Moonshine Madness

Brand photography by Maja Baska Photography

We acknowledge the Traditional Custodians of the land on which we produce this podcast, that of the Wadawurrung People, as well as the Gayamaygal and Garigal people. We pay our deepest respects to Elders past and present.

Content disclaimer: All opinions expressed in this podcast are for informational and entertainment purposes only and are not being shared as facts. Guests opinions are their own and not of Make Good Things Happen. Make Good Things Happen, our podcast hosts and distributors are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast.

Hosted on Acast. See acast.com/privacy for more information.

Starting with a recent article on retailers moving away from free returns, our gals explore what’s driving the change and why customers are increasingly valuing smooth, reliable post-purchase experiences over cost-free convenience. They dive into the realities of shipping costs, the environmental impact of returns, and the growing importance of logistics, tracking and after-sales systems.

Along the way, they discuss what this shift means for makers competing with large retailers, how returns policies can become a strategic decision rather than a default, and why reducing friction after the sale matters more than ever.

We also share a round-up of upcoming markets and events across Australia, along with opportunities for makers to apply for exhibitions, grants and markets. Whether you’re looking to shop, exhibit or do a bit of research, there’s plenty happening.

Segments include:

• From Scroll to Cart
• Events Breakdown
• Making News
• This Week I…

We chat about:

• Why free returns are disappearing
• What customers actually value now
• How your returns policy impacts your bottom line
• Why a smooth post-purchase experience matters more than ever
• Upcoming markets, events and opportunities for makers

Head to the MGTH website for show notes, transcripts and links.

Instagram: @mgth.com.au

Brand artwork by Mel Baxter Moonshine Madness

Brand photography by Maja Baska Photography

We acknowledge the Traditional Custodians of the land on which we produce this podcast, that of the Wadawurrung People, as well as the Gayamaygal and Garigal people. We pay our deepest respects to Elders past and present.

Content disclaimer: All opinions expressed in this podcast are for informational and entertainment purposes only and are not being shared as facts. Guests opinions are their own and not of Make Good Things Happen. Make Good Things Happen, our podcast hosts and distributors are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast.

Hosted on Acast. See acast.com/privacy for more information.

Drawing on insights from Angela’s recent Ballarat Craft and Design Week practitioner workshop, the conversation explores common website mistakes creatives make online. From gimmicky pop-ups and poor mobile design to missing contact details and location information, they share practical guidance on building a trustworthy online presence that helps audiences connect with your work.

The episode also revisits the changing landscape of online platforms. In From Scroll to Cart, the pair unpack Pinterest’s evolution from inspiration tool to AI-powered shopping platform and discuss what this shift means for artists and makers trying to share authentic work online.

Finally, Renée introduces a surprisingly useful productivity tip hidden in plain sight on the iPhone: the Shortcuts app. With a few simple automations, everyday digital friction can be reduced so you can spend more time focusing on creative work.

What we cover in this episode:

• The importance of treating your website as your professional home online
• Common website mistakes that frustrate visitors and damage trust
• Why gimmicks, pop-ups and excessive plugins can hurt usability
• How mobile browsing has become the most important website experience to design for
• Why contact details and location information matter for discovery and opportunities
• How Pinterest is evolving into an AI-powered shopping platform
• The growing presence of AI-generated imagery online and its impact on creative discovery
• A simple introduction to Apple’s Shortcuts app and how automations can reduce digital friction

Head to the MGTH website for show notes, transcripts and links.

Instagram: @mgth.com.au

Brand artwork by Mel Baxter Moonshine Madness

Brand photography by Maja Baska Photography

We acknowledge the Traditional Custodians of the land on which we produce this podcast, that of the Wadawurrung People, as well as the Gayamaygal and Garigal people. We pay our deepest respects to Elders past and present.

Content disclaimer: All opinions expressed in this podcast are for informational and entertainment purposes only and are not being shared as facts. Guests opinions are their own and not of Make Good Things Happen. Make Good Things Happen, our podcast hosts and distributors are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast.

Hosted on Acast. See acast.com/privacy for more information.