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Officially Influenced

Officially Influenced

By: Podcast Nation
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Have you been influenced today? Chances are you have. Officially Influenced is your backstage pass to the creator and podcasting industry, pulling back the curtain on how influence really works. Hosted by Clio de la Llave, founder of Podcast Nation and Booje Media, this show is rooted in more than a decade of experience building brands, launching and scaling podcasts, managing talent, and working closely with creators and partners behind the scenes. From monetization and brand deals to growth strategy and the realities of the creator economy, Officially Influenced delivers honest conversations and insider insights from creators, experts, and industry leaders. Whether you’re building your own brand, dreaming up your next big idea, or just curious about the business behind influence, this podcast is here to help you focus your energy where it matters most — and navigate a world where influence is everywhere.

Economics Leadership Management & Leadership
Episodes
  • The Secrets of Producing a Hit Show with Podcast Nation Producer Abby Williams
    Mar 4 2026

    This week, Clio sits down with someone who’s usually behind the scenes and never behind the mic — Podcast Nation’s very own Abby Williams. Abby pulls back the curtain on what it really takes to produce a successful podcast, sharing how she broke into the industry, the biggest mistakes new podcasters make, and the production tricks that keep listeners coming back. She also offers actionable takeaways for aspiring podcasters and producers looking to launch or level up their shows. Plus, they get into the influence of Bravo, the rise of celebrity podcasts, and why authenticity is still the secret sauce behind the shows that actually stick.


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    @podcast.nation

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    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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    49 mins
  • Influence Is Trust with Quickies Founder Bailey Stanworth
    Feb 18 2026

    Is there ever a “perfect” time to start — or do you just go for it?

    Clio sits down with Bailey Stanworth, founder of Quickies and former agency owner, to unpack what it really takes to bet on yourself. From launching her digital agency at the forefront of influencer marketing to building a press-on nail brand that sold out in three hours, Bailey shares how trusting her instincts, building authentic creator relationships, and focusing on community over contracts shaped her success. They dive into what influence actually means today, why long-term partnerships outperform one-off posts, and how grassroots marketing still moves the needle. If you’re a creator or founder wondering when to make the leap — this one’s for you.


    Keep up with Bailey @baileyjst and @getquickies

    Follow us on Instagram!

    @officiallyinfluenced

    @cliodelallave

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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    27 mins
  • Built on Community, Grown Through Influence with SMASH + TESS Founder Ashley Freeborn
    Feb 4 2026

    What happens when you stop overthinking and just post it? In this episode, Clio sits down with Ashley Freeborn, founder of SMASH + TESS, the viral fashion brand redefining comfort, confidence, and inclusivity. Ashley shares how she went from high school teacher to fashion founder, building a global brand by listening to her community, embracing authenticity, and leveraging influencer partnerships that actually convert. From early support by Jillian Harris to a standout collaboration with Hilary Duff, this episode breaks down how real connection, organic content, and trusting your audience can turn a simple idea into a movement.


    Keep up with Ashley and SMASH + TESS

    Follow us on Instagram!

    @officiallyinfluenced

    @cliodelallave

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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    26 mins
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