This week, Clio sits down with someone who’s usually behind the scenes and never behind the mic — Podcast Nation’s very own Abby Williams. Abby pulls back the curtain on what it really takes to produce a successful podcast, sharing how she broke into the industry, the biggest mistakes new podcasters make, and the production tricks that keep listeners coming back. She also offers actionable takeaways for aspiring podcasters and producers looking to launch or level up their shows. Plus, they get into the influence of Bravo, the rise of celebrity podcasts, and why authenticity is still the secret sauce behind the shows that actually stick.

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Is there ever a “perfect” time to start — or do you just go for it?

Clio sits down with Bailey Stanworth, founder of Quickies and former agency owner, to unpack what it really takes to bet on yourself. From launching her digital agency at the forefront of influencer marketing to building a press-on nail brand that sold out in three hours, Bailey shares how trusting her instincts, building authentic creator relationships, and focusing on community over contracts shaped her success. They dive into what influence actually means today, why long-term partnerships outperform one-off posts, and how grassroots marketing still moves the needle. If you’re a creator or founder wondering when to make the leap — this one’s for you.

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What happens when you stop overthinking and just post it? In this episode, Clio sits down with Ashley Freeborn, founder of SMASH + TESS, the viral fashion brand redefining comfort, confidence, and inclusivity. Ashley shares how she went from high school teacher to fashion founder, building a global brand by listening to her community, embracing authenticity, and leveraging influencer partnerships that actually convert. From early support by Jillian Harris to a standout collaboration with Hilary Duff, this episode breaks down how real connection, organic content, and trusting your audience can turn a simple idea into a movement.

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Welcome to the very first episode of Officially Influenced! Clio kicks things off with her business partner and best friend, Nadine Robinson, for a fitting and full-circle start to the series. Together, they pull back the curtain on the creator industry, reflecting on their humble beginnings, the challenges that shaped them, and the growth that built their businesses in the influencer and podcast space. They dive into the importance of authenticity, the evolution of their work, and what influence really means in today’s digital world—setting the tone for everything to come on Officially Influenced.

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Have you been influenced today? Welcome to Officially Influenced — honest conversations and insider access to the creator economy, hosted by Podcast Nation and Booje Media founder Clio De La Llave. Join Clio as she pulls back the curtain on the industry, shares actionable insights, and talks to the creators, brands, and experts shaping the world of influence. New episodes coming soon!

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