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Scalable

Scalable

By: Kaya Yurieff and Jasmine Enberg
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Scalable is a media company focused on the business of the creator economy. We go beyond the headlines to deliver sharp, digestible analysis with a clear point of view through our podcast, newsletter, research, and an annual event. Founded by longtime journalists and analysts Kaya Yurieff and Jasmine Enberg, Scalable combines rigorous reporting and data-driven insight with real-world experience. We act as a bridge between creators and companies to help marketers, investors, founders, and other business professionals make sense of what’s happening in this fast-moving industry.

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Kaya Yurieff and Jasmine Enberg
Episodes
  • What Creators Should Care About Meta and Youtube’s Verdict and Why Affiliate is Making a Comeback

    What Creators Should Care About Meta and Youtube’s Verdict and Why Affiliate is Making a Comeback
    Apr 2 2026
    Kaya Yurieff and Jasmine Enberg break down the biggest stories in the creator economy this week, including what the verdict in the social media addiction trial against Meta and YouTube mean for creators. They also explain why Meta is bringing back affiliate marketing and making a bigger bet on Edits by appointing the app’s first-ever head, Brett Westervelt. Later, they’re joined by Luka Đukić of the Chicago Bulls for a candid, inside look at the NBA team’s social and creator strategy.

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    1 hr and 11 mins
  • The Real Reason Platforms Don’t Pay Creators and Why A-Listers Don’t Want Creators On The Red Carpet

    The Real Reason Platforms Don’t Pay Creators and Why A-Listers Don’t Want Creators On The Red Carpet
    Mar 26 2026

    Kaya Yurieff and Jasmine Enberg break down the new ways creators can make money on Facebook and LinkedIn, as well as why platforms are generally so bad at paying creators. Hint: There has to be something in it for them.

    Plus, they discuss Jake Shane’s awkward moments at the Vanity Fair Oscar Party red carpet and what WME layoffs say about creators’ place in Hollywood. They’re also joined by special guest Max Tcheyan, who discusses his newly launched food media business, Caper. Tcheyan previously helped build other successful media companies including Puck, The Athletic and Bleacher Report.


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    58 mins
  • California AG Answers Our Burning Questions and Why Creators Don’t Want To Be Called Journalists

    California AG Answers Our Burning Questions and Why Creators Don’t Want To Be Called Journalists
    Mar 19 2026

    Kaya Yurieff and Jasmine Enberg are at SXSW! They break down what they learned at the annual tech and arts festival in Austin, including why creators suddenly don’t want to be called journalists. Spoiler alert: They don’t ask hard questions. They also dive into LinkedIn’s new creator video program and what to expect from the IAB NewFronts this year.

    Later, they’re joined by California Attorney General Rob Bonta, who discusses why AI isn’t the bad guy, a landmark social media addiction case, the Paramount-Warner Bros. merger and his own creator strategy.


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    1 hr
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