Episodes

  • What Creators Should Care About Meta and Youtube’s Verdict and Why Affiliate is Making a Comeback

    What Creators Should Care About Meta and Youtube’s Verdict and Why Affiliate is Making a Comeback
    Apr 2 2026
    Kaya Yurieff and Jasmine Enberg break down the biggest stories in the creator economy this week, including what the verdict in the social media addiction trial against Meta and YouTube mean for creators. They also explain why Meta is bringing back affiliate marketing and making a bigger bet on Edits by appointing the app’s first-ever head, Brett Westervelt. Later, they’re joined by Luka Đukić of the Chicago Bulls for a candid, inside look at the NBA team’s social and creator strategy.

    Hosted on Acast. See acast.com/privacy for more information.
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    1 hr and 11 mins
  • The Real Reason Platforms Don’t Pay Creators and Why A-Listers Don’t Want Creators On The Red Carpet

    The Real Reason Platforms Don’t Pay Creators and Why A-Listers Don’t Want Creators On The Red Carpet
    Mar 26 2026

    Kaya Yurieff and Jasmine Enberg break down the new ways creators can make money on Facebook and LinkedIn, as well as why platforms are generally so bad at paying creators. Hint: There has to be something in it for them.

    Plus, they discuss Jake Shane’s awkward moments at the Vanity Fair Oscar Party red carpet and what WME layoffs say about creators’ place in Hollywood. They’re also joined by special guest Max Tcheyan, who discusses his newly launched food media business, Caper. Tcheyan previously helped build other successful media companies including Puck, The Athletic and Bleacher Report.


    Hosted on Acast. See acast.com/privacy for more information.
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    58 mins
  • California AG Answers Our Burning Questions and Why Creators Don’t Want To Be Called Journalists

    California AG Answers Our Burning Questions and Why Creators Don’t Want To Be Called Journalists
    Mar 19 2026

    Kaya Yurieff and Jasmine Enberg are at SXSW! They break down what they learned at the annual tech and arts festival in Austin, including why creators suddenly don’t want to be called journalists. Spoiler alert: They don’t ask hard questions. They also dive into LinkedIn’s new creator video program and what to expect from the IAB NewFronts this year.

    Later, they’re joined by California Attorney General Rob Bonta, who discusses why AI isn’t the bad guy, a landmark social media addiction case, the Paramount-Warner Bros. merger and his own creator strategy.


    Hosted on Acast. See acast.com/privacy for more information.
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    1 hr
  • The Real Reason MrBeast Isn’t The Next Disney & Why Brands Don’t Send Creators to Bora Bora Anymore

    The Real Reason MrBeast Isn’t The Next Disney & Why Brands Don’t Send Creators to Bora Bora Anymore
    Mar 12 2026

    Kaya Yurieff and Jasmine Enberg discuss the rise and fall of lavish influencer brand trips and why they’ve been replaced by in-person events. They also dive into why suddenly every creator is pitching themselves as the next Disney and why their ambitions will inevitably fall short.


    They’re also joined by special guests Max Maddox and Nolan Sykes from Donut Media, a car-focused media company and YouTube channel with more than 9 million subscribers. Max and Nolan give Scalable a peek under the hood of their company and what it actually takes to make it in this industry.


    Hosted on Acast. See acast.com/privacy for more information.
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    53 mins
  • AI Transforms Creator Commerce and Dubai Influencers React to Drone Strikes

    AI Transforms Creator Commerce and Dubai Influencers React to Drone Strikes
    Mar 5 2026
    Kaya Yurieff and Jasmine Enberg discuss how Dubai’s influencers are responding to the unrest in the Middle East as Iran’s retaliatory strikes against the US and Israel’s attack test the UAE’s efforts to become a global creator hub. They also dive deep into the evolution of social commerce and explain why creators will survive and thrive in the age of AI shopping. Later, they’re joined by LTK co-founder and president Amber Venz Box to discuss the launch of LTK AI.

    Hosted on Acast. See acast.com/privacy for more information.
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    59 mins
  • Why the Microdrama Hype Will Fade, But Branded Entertainment Is Here to Stay

    Why the Microdrama Hype Will Fade, But Branded Entertainment Is Here to Stay
    Feb 26 2026
    Kaya Yurieff and Jasmine Enberg discuss mega YouTuber Dhar Mann’s pivot toward brand deals and how brands are leaning into entertainment, including new microdramas from Crocs and P&G. They’re also joined by Kate Ridley, chief brand officer of Stanley 1913, to explore how the 100+ year old brand is expanding beyond its TikTok-famous Stanley cup. Plus, watch Kaya’s interview with creator Kaz Sawyer from WebSummit Qatar.

    Hosted on Acast. See acast.com/privacy for more information.
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    1 hr and 6 mins
  • Cannes Goes Big on Creators; AI Copycatting Surges and Podcasters Descend on the Nancy Guthrie Case

    Cannes Goes Big on Creators; AI Copycatting Surges and Podcasters Descend on the Nancy Guthrie Case
    Feb 19 2026

    Kaya Yurieff and Jasmine Enberg give their takeaways from Q4 earnings season, including which major social platforms have been the most consistent in talking up creators. They also discuss AI creators ripping off real-life creators’ videos and the true crime influencer mania around the disappearance of Nancy Guthrie.

    They’re also joined by special guest Ed Davidson, the chief growth officer of Lions, which is behind the major advertising festival in the South of France. Davidson gives a preview of what to expect this year and a new partnership with Adobe.

    Hosted on Acast. See acast.com/privacy for more information.
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    50 mins
  • How Senator Cory Booker Convinced Democrats to Post More on Social Media

    How Senator Cory Booker Convinced Democrats to Post More on Social Media
    Feb 18 2026
    Kaya Yurieff and Jasmine Enberg sit down with New Jersey Senator Cory Booker to discuss why Democrats still lag Republicans when it comes to using social media and working with influencers—and what he's doing to change that. Booker also gives his take on the new US TikTok, whether he supports social media bans for teens in the US and what he makes of California Governor Gavin Newsom's social media strategy.

    Hosted on Acast. See acast.com/privacy for more information.
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    34 mins