Working behind a bar taught Neil Rogers everything he needed to know about how to be successful in sales.

Neil Rogers gave up a successful corporate sales career to set-up Rogers Marketing and then he co-founded Positive Activity.

After a less than successful time in education Neil worked in the hospitality industry, mainly as a bar tender. His customers convinced him that he would make a good sales person. So, he returned to college and then embarked on a career in sales.

In this episode of the Abeceder podcast The Independent Minds Neil explains to host Michael Millward how the lessons he learnt working behind a bar helped him to be successful both in education and in his sales career.

After hearing Jerry Murrell the founder of the Five Guys burger restaurant chain speak, Neil realised how his experience in hospitality had contributed to his career success.

Michael also started his adult career in hospitality and reflects with Neil on the lessons they both learnt from working in hospitality that helped them in their respective careers.

Tom Cruise who played a bartender in the hit movie Cocktail gets a mention.

Discover more about Neil and Michael at Abeceder.co.uk

Audience Offers – listings include links that may create a small commission for The Independent Minds

Purchase Bar Tips: Everything I Needed to Know in Sales I Learned Behind the Bar from Amazon

Neil recommends reading books by Anthony Robbins and Jim Rohn

The Independent Minds is made on Zencastr, because as the all-in-one podcasting platform, Zencastr really does make creating content so easy.

Travel – With discounted membership of the Ultimate Travel Club, you can travel anywhere at trade prices.

Fit For Work We recommend The Annual Health Test from York Test; a 39-health marker Annual Health Test conducted by an experienced phlebotomist with hospital standard tests carried out in a UKAS-accredited and CQC-compliant laboratory.

A secure Personal Wellness Hub provides easy-to-understand results and lifestyle guidance. Use our discount code MIND25.

Visit Three for information about business and personal telecom solutions from Three, and the special offers available when you quote my referral code WPFNUQHU.

Being a Guest

We recommend the podcasting guest training programmes available from Work Place Learning Centre.

If you are a podcaster looking for interesting guests or if you have something interesting to say Matchmaker.fm is where great guests and great hosts are matched and great podcasts are hatched. Use our offer code MILW10 for a discount on membership.

We appreciate every like, download, and subscriber.

Thank you for listening

Learn how to master the art of problem-solving and creativity

The ability of a company to be creative in the way it solves problems has a direct impact on the level of success that company achieves. So why aren’t more companies and other organisations working harder at being more creative?

That is the question Nir Bashan, author of The Solution Mindset and Michael Millwarddiscuss in this episode of the Abeceder podcast The Independent Minds.

Michael and Nir discuss

• How creativity is part of our DNA yet as we get older, we lose our creativity.
• How we can regain our creativity
• The role language plays in facilitating creativity
• The lack of creativity in creative industries
• Balancing creativity and analytics
• The most important stages in being creativity
• Being creative when your boss is not interested in creativity
• The creativity snowball
• How managers can effectively manage creativity

This is the podcast that empowers you to be more creative, and more successful for yourself, your team and your organisation.

Discover more about Nir and Michael at Abeceder.co.uk

Audience Offers – listings include links that may create a small commission for The Independent Minds

Books by Nir Bashan at Amazon

The Independent Minds is made on Zencastr, because as the all-in-one podcasting platform, Zencastr really does make creating content so easy.

Travel – With discounted membership of the Ultimate Travel Club, you can travel anywhere at trade prices.

Fit For Work We recommend The Annual Health Test from York Test; a 39-health marker Annual Health Test conducted by an experienced phlebotomist with hospital standard tests carried out in a UKAS-accredited and CQC-compliant laboratory.

A secure Personal Wellness Hub provides easy-to-understand results and lifestyle guidance. Use our discount code MIND25.

Visit Three for information about business and personal telecom solutions from Three, and the special offers available when you quote my referral code WPFNUQHU.

Being a Guest – We recommend the podcasting guest training programmes available from Work Place Learning Centre.

If you are a podcaster looking for interesting guests or if you have something interesting to say Matchmaker.fm is where great guests and great hosts are matched and great podcasts are hatched. Use our offer code MILW10 for a discount on membership.

We appreciate every like, download, and subscriber.

Thank you for listening.

The most effective way to sell is by communicating the value of your proposition to your potential customer.

Luke Jorgenson started his sales career in commission only door to door sales. If you don’t learn quickly how to sell, you don’t eat.

Luke did learn to sell and as a result he dined well. He also learnt how to deal with a lot of rejection and worked out how to recognise people who were most likely to buy.

Nowadays, Luke is a sales coach.

In this episode of the Abeceder podcast The Independent Minds Luke explains to host Michael Millward that the secret of his success was not his ability to sell, but his ability to engage in two way communication.

Michael and Luke discuss

• How selling door to door is taking the market to a totally cold customer.
• The importance of demonstrating your interest in how your potential customer lives and their challenges
• Understanding the causes of your customers problems not just the symptoms
• The role that educating your customers plays
• What putting the customer first really means
• Facilitating buying decisions
• Knowing when to walk away

This is the podcast explains how your sales team could sell more.

Discover more about Luke and Michael at Abeceder.co.uk

Audience Offers – listings include links that may create a small commission for The Independent Minds

The Independent Minds is made on Zencastr, because as the all-in-one podcasting platform, Zencastr really does make creating content so easy.

Travel – With discounted membership of the Ultimate Travel Club, you can travel anywhere at trade prices.

Fit For Work We recommend The Annual Health Test from York Test; a 39-health marker Annual Health Test conducted by an experienced phlebotomist with hospital standard tests carried out in a UKAS-accredited and CQC-compliant laboratory.

A secure Personal Wellness Hub provides easy-to-understand results and lifestyle guidance. Use our discount code MIND25.

Visit Three for information about business and personal telecom solutions from Three, and the special offers available when you quote my referral code WPFNUQHU.

Being a Guest

We recommend the podcasting guest training programmes available from Work Place Learning Centre.

If you are a podcaster looking for interesting guests or if you have something interesting to say Matchmaker.fm is where great guests and great hosts are matched and great podcasts are hatched. Use our offer code MILW10 for a discount on membership.

We appreciate every like, download, and subscriber.

Thank you for listening.