The MotUS Edge Podcast By Stacy Rowe | Cole Stott | Kevin Brubaker | Casey Jones cover art

The MotUS Edge

The MotUS Edge

By: Stacy Rowe | Cole Stott | Kevin Brubaker | Casey Jones
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The MotUS Edge Podcast is the go-to cheerleading business podcast for cheer, dance, and youth sports leaders who want to grow smarter—not just louder. Hosted by Stacy Rowe (multi-award-winning author published under S.R. Fabrico), alongside Casey Jones, Cole Stott, and Kevin Brubaker, the show delivers real-world conversations for gym owners who are serious about leadership, longevity, and impact. Each week, we dive into cheer gym business strategies, how to grow a cheer gym, and proven cheer gym marketing tips, straight from gym owners, industry experts, and business leaders who've been in the trenches. From gym owner leadership training, staff training for gym owners, and cheer gym delegation strategies, to athlete development, culture, and sustainable systems—this is a cheer business podcast built for people running real businesses. Whether you own an all-star cheer gym, manage a dance studio, or lead a youth sports program, you'll gain actionable insights, cheerleading practice tips, and all-star cheer advice that help you build stronger teams on and off the mat. More than strategy, The MotUS Edge is a cheerleading leadership podcast and cheerleading community podcast—connecting the people shaping the future of the sport. If you're looking for honest conversations, proven growth strategies, and leadership lessons that actually work, The MotUS Edge Podcast is where the cheer, dance, and youth sports industry comes to learn, grow, and lead. Economics Leadership Management & Leadership
Episodes
  • How Do You Run a Successful Cheer Gym for 20+ Years Without Burning Out?

    How Do You Run a Successful Cheer Gym for 20+ Years Without Burning Out?
    Mar 25 2026
    What does it really take to build and sustain a successful All Star cheerleading gym for more than two decades? In this episode of the MotUS Edge Podcast, hosts Stacy Rowe and Casey Jones sit down with Megan Gomarlo, owner of Northern Lights Athletics, to talk about the real journey behind 20 years of gym ownership. They discuss the transition from passionate coach to business-minded leader, navigating difficult parent relationships, building strong gym culture, and making tough business decisions while still putting athletes first. Megan also shares lessons about leadership, mentorship, communication with parents, and why gym owners must stop apologizing for running a profitable business. ✅Perfect for: Cheerleading gym owners, All Star cheer coaches, youth sports leaders, and entrepreneurs in the cheer and dance industry who want practical insights on building a sustainable gym business, developing strong program culture, and balancing passion with smart business leadership. Where to find Megan: Here 4 Cheer on YouTube: https://www.youtube.com/@HERE4CHEER-MG Social Media - @here4cheer ******************************************* Connect with the MotUS Team: Online | www.themotusedge.com Email | info@joinmotus.com Facebook | www.facebook.com/joinmotus Instagram | @joinmotus ******************************************* Prime Alliance www.theprimealliance.com www.theoneprimefinals.com Facebook | www.facebook.com/theoneprimefinals Instagram | @theoneprimefinals ******************************************* Be sure to check out our other projects too: S.R. Fabrico Author • www.srfabrico.com Cheerfest • www.cheerfest.com The CheerExpo • www.thecheerexpo.com Stage 8 Dance Brands - www.stage8dancebrands.com ******************************************* Production by Clanton Creative www.clantoncreative.com Custom Music through CheerSounds
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    58 mins
  • How Do You Create a Cheer Competition Experience Families Never Forget?

    How Do You Create a Cheer Competition Experience Families Never Forget?
    Mar 18 2026

    What does it really take to create a standout cheer competition experience? In this episode of The MotUS Edge Podcast, Stacy Rowe and Casey Jones record live from The CheerExpo Nashville Nationals to talk about event production, leadership under pressure, building community at cheer events, and why family fun still matters in All Star cheer.

    With a surprise appearance from Lucky the Duck, CX Brands' mascot, this episode blends laughter, behind-the-scenes event insight, and real conversation about resilience, pivoting when plans change, and keeping kids at the center of every decision. This episode is a great listen for anyone searching for all-star cheer event planning, cheer competition leadership, youth sports facility management, and ways to build better experiences for athletes and families.

    ✅Perfect for:

    This episode is perfect for cheer gym owners, event producers, coaches, youth sports leaders, and team parents who want to create better competition experiences, stronger family engagement, and a more community-centered atmosphere in all-star cheer and dance.
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    30 mins
  • How Does the Pro Cheer League Work—and Is It Changing the Future of Cheerleading?

    How Does the Pro Cheer League Work—and Is It Changing the Future of Cheerleading?
    Mar 11 2026
    What does it take to launch the first-ever professional cheerleading league—and what does it mean for the future of the sport? In this episode of the MotUS Edge Podcast, Stacy Rowe and Casey Jones sit down with Bill Seely and John Newby of Varsity Spirit to talk about the creation of the Pro Cheer League, the challenges of launching a live broadcast sports league, and how this new platform is creating professional opportunities for cheerleaders beyond college and all-star. They dive into the behind-the-scenes logistics, the role of athletes and team managers, viral moments like the "Free the Quad" controversy, and how the league aims to grow cheerleading's audience beyond the traditional fan base. You'll also hear how the league is inspiring younger athletes, attracting new spectators to the sport, and shaping the next era of competitive cheer through innovation, entertainment, and professional-level performance. ✅Cheerleading and dance gym owners, coaches, athletes, and industry leaders who want insight into the future of the sport, professional opportunities for athletes, and the evolving business and entertainment side of competitive cheerleading. ******************************************* Connect with the MotUS Team: Online | www.themotusedge.com Email | info@joinmotus.com Facebook | www.facebook.com/joinmotus Instagram | @joinmotus ******************************************* Prime Alliance www.theprimealliance.com www.theoneprimefinals.com Facebook | www.facebook.com/theoneprimefinals Instagram | @theoneprimefinals ******************************************* Be sure to check out our other projects too: S.R. Fabrico Author • www.srfabrico.com Cheerfest • www.cheerfest.com The CheerExpo • www.thecheerexpo.com Stage 8 Dance Brands - www.stage8dancebrands.com ******************************************* Production by Clanton Creative www.clantoncreative.com Custom Music through CheerSounds
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    1 hr and 13 mins
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