In this episode, Sheila Long O’Mara, Executive Editor of Furniture Today, and RJ Williams, owner of Jacksonville Bedding Mattresses & More, discuss what’s next in mattress retail and the evolving sleep industry. They highlight the upcoming SleepNXT Conference in Florida, an industry event bringing together retailers, manufacturers, and innovators to explore new trends in sleep products, retail strategy, and customer experience. Sheila shares insights from the industry media perspective, while RJ offers the view from an independent retailer focused on service, trust, and helping customers achieve better sleep.

👤Connect with Sheila Long O'Mara and RJ Williams:

✅ Website: https://www.furnituretoday.com/

✅ Website: https://sleepnxtconference.com/

✅ LinkedIn (RJ): https://www.linkedin.com/in/vernon-williams-150a11320/

✅ LinkedIn (Sheila): https://www.linkedin.com/in/sheilalongomara/

✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork

✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry

🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net

➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net

🌐Pete Primeau Official: https://www.peteprimeau.com

➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles

➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion

The Pete Primeau Show is produced by Chris Stone at Cast Ahead:

https://CastAhead.net

In this episode, Nick Lucarell, Vice President of Sales at White Dove Mattress Company in Cleveland, Ohio, joins the conversation to share insights from his extensive experience in the mattress and bedding industry. He discusses how he leads national sales strategy, builds strong retail partnerships, and develops key accounts for the family-owned manufacturer. Nick also talks about the importance of dealer relationships, navigating competitive markets, and the strategies behind expanding the presence of premium mattress products across the country.

👤Connect with Nick Lucarell:

✅ Website: https://whitedoveusa.com/

✅ Facebook: https://www.facebook.com/WhiteDoveUSA

✅ Instagram: https://www.instagram.com/whitedoveusa

✅ LinkedIn:https://www.linkedin.com/in/nicholas-lucarell-1088b52a/

✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork

✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry

🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net

➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net

🌐Pete Primeau Official: https://www.peteprimeau.com

➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles

➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion

The Pete Primeau Show is produced by Chris Stone at Cast Ahead:

https://CastAhead.net

In this episode, we’re honored to welcome Joe Pici, a globally recognized sales strategist, coach, author, and keynote speaker whose influence spans over three decades in high-impact sales training. Joe is the co-founder and COO of Pici & Pici, Inc., where he specializes in results-driven sales performance, leveraging his proprietary Rapport Mastery™ system to help individuals and teams sharpen their skills in booking appointments, closing deals, and elevating professional communication.

Ranked among the top sales trainers and keynote speakers in the world by Global Gurus, Joe has empowered professionals across four continents with tactical, real-world sales frameworks that drive measurable results.

He is also the host of The Sales Edge Podcast, a highly rated show focused on actionable strategies for sales mastery and performance growth, and the co-author of Sell Naked on the Phone and Sell Naked in Person — books rooted in practical, no-nonsense sales methodology.

In this conversation, Joe shares deep insights on sales mastery, the power of building genuine rapport, how to navigate today’s sales challenges, and his unique approach to achieving extraordinary results in any market.

👤Connect with Joe Pici:

✅ Website: https://www.piciandpici.com/

✅ Facebook: https://www.facebook.com/PiciandPici/

✅ YouTube: https://www.youtube.com/channel/UC-k9Huw3fIk8Bl-ttxWTncQ

✅ LinkedIn: https://www.linkedin.com/in/joepici/

✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork

✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry

🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net

➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net

🌐Pete Primeau Official: https://www.peteprimeau.com

➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles

➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion

The Pete Primeau Show is produced by Chris Stone at Cast Ahead:

https://CastAhead.net

#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences