In this episode, Sheila Long O’Mara, Executive Editor of Furniture Today, and RJ Williams, owner of Jacksonville Bedding Mattresses & More, discuss what’s next in mattress retail and the evolving sleep industry. They highlight the upcoming SleepNXT Conference in Florida, an industry event bringing together retailers, manufacturers, and innovators to explore new trends in sleep products, retail strategy, and customer experience. Sheila shares insights from the industry media perspective, while RJ offers the view from an independent retailer focused on service, trust, and helping customers achieve better sleep.

👤Connect with Sheila Long O'Mara and RJ Williams:

✅ Website: https://www.furnituretoday.com/

✅ Website: https://sleepnxtconference.com/

✅ LinkedIn (RJ): https://www.linkedin.com/in/vernon-williams-150a11320/

✅ LinkedIn (Sheila): https://www.linkedin.com/in/sheilalongomara/

✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork

✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry

🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net

➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net

🌐Pete Primeau Official: https://www.peteprimeau.com

➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles

➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion

The Pete Primeau Show is produced by Chris Stone at Cast Ahead:

https://CastAhead.net

In this episode, Nick Lucarell, Vice President of Sales at White Dove Mattress Company in Cleveland, Ohio, joins the conversation to share insights from his extensive experience in the mattress and bedding industry. He discusses how he leads national sales strategy, builds strong retail partnerships, and develops key accounts for the family-owned manufacturer. Nick also talks about the importance of dealer relationships, navigating competitive markets, and the strategies behind expanding the presence of premium mattress products across the country.

👤Connect with Nick Lucarell:

✅ Website: https://whitedoveusa.com/

✅ Facebook: https://www.facebook.com/WhiteDoveUSA

✅ Instagram: https://www.instagram.com/whitedoveusa

✅ LinkedIn:https://www.linkedin.com/in/nicholas-lucarell-1088b52a/

✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork

✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry

🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net

➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net

🌐Pete Primeau Official: https://www.peteprimeau.com

➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles

➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion

The Pete Primeau Show is produced by Chris Stone at Cast Ahead:

https://CastAhead.net

In this episode, we’re honored to welcome Joe Pici, a globally recognized sales strategist, coach, author, and keynote speaker whose influence spans over three decades in high-impact sales training. Joe is the co-founder and COO of Pici & Pici, Inc., where he specializes in results-driven sales performance, leveraging his proprietary Rapport Mastery™ system to help individuals and teams sharpen their skills in booking appointments, closing deals, and elevating professional communication.

Ranked among the top sales trainers and keynote speakers in the world by Global Gurus, Joe has empowered professionals across four continents with tactical, real-world sales frameworks that drive measurable results.

He is also the host of The Sales Edge Podcast, a highly rated show focused on actionable strategies for sales mastery and performance growth, and the co-author of Sell Naked on the Phone and Sell Naked in Person — books rooted in practical, no-nonsense sales methodology.

In this conversation, Joe shares deep insights on sales mastery, the power of building genuine rapport, how to navigate today’s sales challenges, and his unique approach to achieving extraordinary results in any market.

👤Connect with Joe Pici:

✅ Website: https://www.piciandpici.com/

✅ Facebook: https://www.facebook.com/PiciandPici/

✅ YouTube: https://www.youtube.com/channel/UC-k9Huw3fIk8Bl-ttxWTncQ

✅ LinkedIn: https://www.linkedin.com/in/joepici/

✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork

✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry

🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net

➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net

🌐Pete Primeau Official: https://www.peteprimeau.com

➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles

➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion

The Pete Primeau Show is produced by Chris Stone at Cast Ahead:

https://CastAhead.net

#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

In this episode, we’re joined by Joe Mulcahy, President of Sonic Digital Marketing and Digital Director of Bedding Industries of America. With more than 25 years of experience in the furniture and mattress industry, Joe shares how retailers and brands can strengthen their digital presence to drive measurable growth both online and in-store.

Joe explains why no two companies are positioned the same online and how his team takes a strategic, step-by-step approach to identify gaps, optimize performance, and build long-term partnerships—not just one-off projects. We discuss driving digital demand through paid search (SEM), organic search (SEO), social media, content and product strategy, customer behavior flow, data collection, and remarketing.

If you’re looking to better connect your digital marketing efforts with real-world retail results, this episode delivers practical insights tailored specifically to the furniture and mattress industry.

👤Connect with Joe Mulcahy:

✅ Website: https://sonicdigitalmarketing.com/

✅ LinkedIn: https://www.linkedin.com/in/joemulcahy1/

✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork

✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry

🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net

➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net

🌐Pete Primeau Official: https://www.peteprimeau.com

➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles

➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion

The Pete Primeau Show is produced by Chris Stone at Cast Ahead:

https://CastAhead.net

#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

In this episode, we’re joined by Jeff Giagnocavo and Brent Batterman to explore leadership, innovation, and the evolution of the mattress industry. Brent Batterman of Beadhead Marketing shares insights from his 20+ years in the business, including his role in transforming sales strategies and introducing the industry’s first waterfall finance system to improve approvals and the in-store customer experience.

Jeff Giagnocavo, co-owner of Gardner’s Mattress & More draws from his entrepreneurial journey to discuss innovative marketing, advocacy for small businesses, and how empathetic leadership helps traditional retailers thrive in today’s competitive landscape.

👤Connect with Jeff Giagnocavo and Brent Batterman:

✅ Website (Jeff):https://gardnersmattressandmore.com/

✅ LinkedIn (Jeff): https://www.linkedin.com/in/jeffgiagnocavo/

✅ Website (Brent): https://www.bedheadmarketing.com/

✅ LinkedIn (Brent)l: https://www.linkedin.com/in/brent-batterman/

✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork

✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry

🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net

➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net

🌐Pete Primeau Official: https://www.peteprimeau.com

➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles

➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion

The Pete Primeau Show is produced by Chris Stone at Cast Ahead:

https://CastAhead.net

#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

In this episode, we sit down with Steve Goble, Owner and Chief People Builder of The Goble Group, a seasoned leader with over 30 years of leadership experience. As a Founding Partner of the Maxwell Leadership Certified Team, Steve was personally trained by John Maxwell and his team to deliver world-class leadership development for individuals and organizations. We explore what it truly means to grow as a leader, build strong teams, and scale a business without going it alone. Whether you’re a small business owner, an executive, or a leader looking to elevate your impact, Steve shares how collaboration, coaching, and intentional leadership can help you go further—together.

👤Connect with Steve Goble:

✅ Website:https://www.thegoblegroup.com/

✅ LinkedIn:https://www.linkedin.com/in/gobles/?utm_source

✅ Email: steve@thegoblegroup.com

✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork

✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry

🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net

➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net

🌐Pete Primeau Official: https://www.peteprimeau.com

➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles

➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion

The Pete Primeau Show is produced by Chris Stone at Cast Ahead:

https://CastAhead.net

#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

In this episode, we’re joined by Mark Hunter, CSP—known as “The Sales Hunter”—owner of The Sales Hunter and a leading expert in consultative selling. Mark shares how custom-tailored sales programs help businesses gain a competitive edge and win in today’s evolving marketplace. Since founding his company in 1998, Mark’s mission has been to help individuals and organizations grow their top line, improve their bottom line, and drive sustainable sales success. Tune in for practical insights, proven strategies, and real-world sales wisdom from one of the industry’s most trusted voices.

Grab Mark's new Book "Integrity First Selling: How To Create Better Sales With Better Customers" (Amazon): https://amzn.to/3ZL0NJr

👤Connect with Mark Hunter:

✅ Website: https://thesaleshunter.com/

✅ LinkedIn:https://www.linkedin.com/in/markhunter/

✅ Facebook: https://www.facebook.com/TheSalesHunter/

✅ Instagram: https://www.instagram.com/thesaleshunter/

✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork

✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry

🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net

➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net

🌐Pete Primeau Official: https://www.peteprimeau.com

➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles

➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion

The Pete Primeau Show is produced by Chris Stone at Cast Ahead:

https://CastAhead.net

#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

Pete sits down with Justin Trumbo and Darren Sparks of BedTech to unpack the innovations reshaping sleep retail and the economic headwinds no one in the mattress industry can ignore. Justin and Darren pull back the curtain on BedTech's newest product developments - technology and design moves that could shift how independent retailers compete in a crowded marketplace. They share actionable insights on navigating pricing pressure, communicating value to shoppers, and leveraging partnerships to stay resilient when the industry climate turns volatile. Whether you're a store owner recalibrating your vendor mix, an executive forecasting next quarter's margins, or a sales rep fielding customer questions about price increases, this episode delivers the clarity and strategy you need right now. Tune in to hear how innovation and adaptation can coexist - even when the rules of the game keep changing.

👤Connect with Darren Sparks & Justin Trumbo:

✅Website: https://www.bedtech.com/

✅LinkedIn (Darren Sparks): https://www.linkedin.com/in/darren-sparks-67075b70/

✅LinkedIn (Justin Trumbo): https://www.linkedin.com/in/justin-trumbo-59655758/

✅Facebook: https://www.facebook.com/bedtechsleep/

✅Instagram: https://www.instagram.com/bedtechsleep/

✅YouTube: https://www.youtube.com/@bedtech4471

👤Connect with Pete Primeau:

✅ LinkedIn: https://www.linkedin.com/in/peteprimeau

✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales

✅ Website: https://www.peteprimeau.com

✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork

✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry

🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net

➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net

🌐Pete Primeau Official: https://www.peteprimeau.com

➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles

➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion

The Pete Primeau Show is produced by Chris Stone at Cast Ahead:

https://CastAhead.net