The Site Shed | Systems, Strategy and Growth for Tradies and Contractors Podcast By Matt Jones - Helping Tradies Build Smarter Scalable Businesses cover art

The Site Shed | Systems, Strategy and Growth for Tradies and Contractors

The Site Shed | Systems, Strategy and Growth for Tradies and Contractors

By: Matt Jones - Helping Tradies Build Smarter Scalable Businesses
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The Site Shed is a global podcast for tradies and contractors who want clearer systems, stronger strategy, and steadier business growth. Each episode is designed to educate and inform around the topics that matter most in running and scaling a modern trade business.

Hosted by former plumber and digital agency owner Matt Jones, the podcast dives into real-world conversations on marketing, operations, apprenticeships, technology, hiring, leadership, finance, and more, all tailored to the trades and construction industry.

You’ll hear practical insights, honest lessons, and expert perspectives from across the globe.


Whether you work as a tradie, contractor, builder, electrician, landscaper, or run any service-based business, you’ll find ideas and experiences you can put into action straight away.


If you're ready to work smarter, not harder, The Site Shed gives you the tools, frameworks, and viewpoints to help your business move forward with confidence.

© 2026 The Site Shed | Systems, Strategy and Growth for Tradies and Contractors Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Set KPIs So Clear Your Team Can’t Miss Them | ft. Zak Saboune | Ep. 492

    Set KPIs So Clear Your Team Can’t Miss Them | ft. Zak Saboune | Ep. 492
    Mar 31 2026

    🫱🏻‍🫲🏼 Book a Free Discovery Call with Tradie Web Guys: https://tradie.wiki/tssyt

    Most tradies don’t need more motivation. They need clearer targets.

    In this 492nd episode of The Site Shed, Matt Jones chats with Zak Saboune from Service Today about how to build KPIs that your team actually understands, buys into, and performs for. No fluffy corporate scorecards. Just simple, practical numbers and behaviours that drive better productivity, stronger culture, and more profit.

    If you’ve ever felt like your team is busy but results are inconsistent, this one will help you set expectations properly and track what matters without turning the business into a spreadsheet.

    Key Chapters:
    00:00 - Teaser
    01:30 - Introduction of Guest Zach Saboune
    04:45 - Current Scale of the Business
    06:26 - Managing Growth with KPIs
    11:00 - Implementing Business Frameworks
    15:32 - The Importance of Systemization
    16:47 - Private Equity and Business Value
    22:01 - Customer Acquisition Strategy
    27:26 - Maximizing Lifetime Customer Value
    31:34 - The Membership Model: Total Care Club
    38:58 - Delivering on Membership Value
    47:40 - Sticking to the B2C Vertical
    53:42 - Staff Retention and Culture
    57:54 - Training for Brand Consistency
    59:19 - Future Outlook for Service Today

    📲 Watch On Youtube: The Site Shed YouTube Channel

    🎙 About Our Guest: Zac Saboune
    Zac Saboune is the CEO of Service Today and a leader in the Australian home services space, known for helping build one of the country’s largest service businesses. In this episode, he shares practical insights on KPIs, productivity, customer lifetime value, and building a trade business that scales with clarity and accountability.

    CONNECT WITH ZAC SABOUNE
    Website: https://www.servicetoday.com.au/
    Facebook: https://www.facebook.com/ServiceTodayAu
    Instagram: https://www.instagram.com/servicetoday/?hl=en
    LinkedIn: https://www.linkedin.com/in/zak-saboune-ceo-of-australia-s-largest-home-service-company-53ba2a150/

    CONNECT WITH THE TRADIE WEB GUYS!
    Website: https://www.tradiewebguys.com.au/
    YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1
    Facebook: https://www.facebook.com/TradieWebGuysOfficial
    Instagram: https://www.instagram.com/tradiewebguys/
    LinkedIn: https://au.linkedin.com/company/tradie-web-guys
    Matt’s LinkedIn: https://www.linkedin.com/in/iamthemattj/

    If you enjoyed this podcast, please take a moment to leave us a review:
    ⭐ https://lovethepodcast.com/TheSiteShed
    Love the audio version of this podcast? Subscribe to the link below:
    ⭐ https://followthepodcast.com/TheSiteShed

    #podcast #thesiteshed #tradiewebguys

    Your Next Step:

    Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

    👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

    Follow The Site Shed:

    • Facebook: The Site Shed
    • Instagram: @thesiteshed
    • LinkedIn: Matt Jones
    • Website: thesiteshed.com
    • YouTube: @TheSiteShed

    If you enjoyed this podcast and the series, please take 5 minutes to leave us a review:
    ⭐ https://lovethepodcast.com/TheSiteShed

    Love the audio version of this podcast? Subscribe to the link below:
    ⭐ https://followthepodcast.com/TheSiteShed
    Show more Show less
    1 hr and 4 mins
  • Plumbing Memberships Are Complete BS, Do This Instead | ft. Scott Irwin | Ep. 491

    Plumbing Memberships Are Complete BS, Do This Instead | ft. Scott Irwin | Ep. 491
    Mar 24 2026

    🎯 Free Tools for Growing Trade Businesses: https://tradie.wiki/pod
    🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt

    Want to stop selling “membership discounts” and start building repeat work the simple way? Earn loyalty with trust, follow-up, and a customer experience that makes you the only plumber they remember.

    In Episode 491, Matt sits down with Scott Irwin from Network Plumbing to talk about why plumbing memberships usually do more harm than good for reactive residential services. Scott breaks down how the membership model got dragged over from HVAC, why discounts are “illusion value”, and why most tradies would be better off building loyalty through simple follow-up and consistent customer experience instead.

    You will also hear practical ideas on staying top of mind without spamming people, why direct mail still wins, when scheduled maintenance style programmes actually make sense (think strata and commercials), and how to upsell ethically by having the right conversation with the right decision- maker on site.

    Key Chapters:

    📲 Listen On The Go! https://tradie.wiki/listen

    🎙 About Our Guest: Scott Irwin
    Scott Irwin is the driving force behind Network Plumbing, an Australian plumbing business focused on delivering reliable service and long-term customer relationships.

    Connect With Scott Irwin:
    Website: https://networkplumbing.com.au/
    Facebook: https://www.facebook.com/networkplumbing
    Instagram: https://www.instagram.com/networktradies_/
    LinkedIn (Company): https://www.linkedin.com/company/network-plumbing/
    Scott’s LinkedIn: https://www.linkedin.com/in/scott-irwin-5b413a31/

    CONNECT WITH THE SITE SHED!
    Website: https://www.thesiteshed.com
    YouTube: https://www.youtube.com/@TheSiteShed?sub_confirmation=1
    Facebook: https://www.facebook.com/thesiteshed
    Instagram: https://www.instagram.com/thesiteshed/
    LinkedIn: https://www.linkedin.com/company/the-site-shed/
    Matt’s LinkedIn: https://www.linkedin.com/in/iamthemattj/

    CONNECT WITH THE TRADIE WEB GUYS!
    Website: https://www.tradiewebguys.com.au/
    YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1
    Facebook: https://www.facebook.com/TradieWebGuysOfficial
    Instagram: https://www.instagram.com/tradiewebguys/
    LinkedIn: https://au.linkedin.com/company/tradie-web-guys
    Matt’s LinkedIn: https://www.linkedin.com/in/iamthemattj/

    If you enjoyed this podcast, please take a moment to leave us a review:
    ⭐ https://lovethepodcast.com/TheSiteShed

    Love the audio version of this podcast? Subscribe to the link below:
    ⭐ https://followthepodcast.com/TheSiteShed

    #podcast #thesiteshed #tradiewebguys

    Your Next Step:

    Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

    👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

    Follow The Site Shed:

    • Facebook: The Site Shed
    • Instagram: @thesiteshed
    • LinkedIn: Matt Jones
    • Website: thesiteshed.com
    • YouTube: @TheSiteShed

    If you enjoyed this podcast and the series, please take 5 minutes to leave us a review:
    ⭐ https://lovethepodcast.com/TheSiteShed

    Love the audio version of this podcast? Subscribe to the link below:
    ⭐ https://followthepodcast.com/TheSiteShed
    Show more Show less
    20 mins
  • Forget Cost Per Acquisition. It’s All About Lifetime Value | ft. Scott Irwin | Ep. 490

    Forget Cost Per Acquisition. It’s All About Lifetime Value | ft. Scott Irwin | Ep. 490
    Mar 17 2026

    🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys

    If you are obsessing over CPA (cost per acquisition) in your plumbing business, you might be making decisions that hurt your long-term profit.

    In episode 490, Matt Jones sits down with Scott Irwin from Network Plumbing (Sydney) to break down why reactive trades like plumbing and electrical need to stop judging marketing only by short-term lead costs and start thinking in lifetime value (LTV).

    Key Chapters:

    00:00 - Teaser
    00:49 - Introduction and Scott's Background
    03:32 - Defining Lifetime Value (LTV)
    06:30 - Strategies for Long-term Customer Satisfaction
    10:34 - Levers to Improve Customer Lifetime Value
    12:35 - Business Growth and Evolving Marketing
    14:58 - The Importance of Personal Relationships and Manners
    17:21 - Training New Employees and Apprentices
    21:14 - Practical Frameworks for Service Excellence
    25:08 - Addressing Price Concerns with Value and Urgency
    28:48 - Closing Thoughts and Future Episode Teaser


    Related Episodes:
    Episode 439 with Scott Irwin (Network Plumbing journey)
    Episode 440 with Scott Irwin (Designing your ideal life)

    CONNECT WITH SCOTT IRWIN
    Website: https://networkplumbing.com.au/
    Facebook: https://www.facebook.com/networkplumbing
    Instagram: https://www.instagram.com/networktradies_/
    LinkedIn: https://www.linkedin.com/company/network-plumbing/
    Scott’s LinkedIn: https://www.linkedin.com/in/scott-irwin-5b413a31/

    CONNECT WITH THE TRADIE WEB GUYS!
    Website: https://www.tradiewebguys.com.au/
    YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1
    Facebook: https://www.facebook.com/TradieWebGuysOfficial
    Instagram: https://www.instagram.com/tradiewebguys/
    LinkedIn: https://au.linkedin.com/company/tradie-web-guys
    Matt’s LinkedIn: https://www.linkedin.com/in/iamthemattj/

    Your Next Step:

    Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

    👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

    Follow The Site Shed:

    • Facebook: The Site Shed
    • Instagram: @thesiteshed
    • LinkedIn: Matt Jones
    • Website: thesiteshed.com
    • YouTube: @TheSiteShed

    If you enjoyed this podcast and the series, please take 5 minutes to leave us a review:
    ⭐ https://lovethepodcast.com/TheSiteShed

    Love the audio version of this podcast? Subscribe to the link below:
    ⭐ https://followthepodcast.com/TheSiteShed
    Show more Show less
    29 mins
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