Most brands think they know what their customers want.

They don’t.

In this episode of The eCom Growth Show, Danan Coleman sits down with Justin Chen, co-founder of PickFu, to break down how top brands are removing guesswork and making smarter decisions before they launch.

From Amazon listings to product packaging, brand names, and even game design. Justin shares how real human feedback is helping businesses validate ideas, avoid costly mistakes, and move faster with confidence.

If you’re relying on gut instinct, copying competitors, or “hoping it works”… this episode will challenge everything you think you know.

You’ll learn:

◦ Why most Amazon sellers get their main image wrong (and how to fix it)

◦ The hidden flaw in relying only on A/B testing

◦ How to get unbiased customer feedback that actually converts

◦ How AI is changing consumer research workflows

◦ Why testing BEFORE launch is the biggest competitive advantage today

This is a must-watch for any eCommerce brand that wants to stop guessing and start winning.

🔗 Connect with Justin Chen

Website: https://www.pickfu.com

LinkedIn: https://www.linkedin.com/in/justinchen

Email: justin@pickfu.com

👉 Want to try PickFu? Use code DANAN for 50% off your first poll!

⏰ Timestamps

00:00 Introduction & Justin’s background

00:40 How PickFu was born from a real problem

02:42 The biggest mistake sellers make (not testing)

03:50 Why your “favorite” creative usually loses

04:49 How to avoid biased survey questions

06:42 How AI is changing consumer research

09:05 PickFu vs Amazon A/B testing

11:11 When you can skip split testing entirely

11:41 What onboarding with PickFu looks like

13:11 Pricing model explained (pay-as-you-go)

16:09 Real-world use cases beyond Amazon

18:42 AI workflows + PickFu integration

20:36 How to get started (step-by-step)

22:06 Support, onboarding, and team training

23:16 Final thoughts + 50% discount code

#TheeComGrowthShow #eCommerceGrowth #PickFu

KEEP IN TOUCH:

🔗 LinkedIn: https://www.linkedin.com/in/danancoleman

📸 Instagram: https://www.instagram.com/ecomgrowthshow

👥 Facebook: https://www.facebook.com/TheeComGrowthShow

🐦 X (Twitter): https://x.com/eComGrowthShow

YouTube: https://www.youtube.com/@eComGrowthShow

Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

Copycats are stealing your sales, but what if IP enforcement could become a hidden growth channel for your ecommerce brand?

In this episode of The eCom Growth Show, Danan Coleman sits down with Alan Li, Co-founder of CopyCatch.AI, to talk about how eCommerce brands can fight back against copycats, counterfeiters, and marketplace infringers on Amazon, Walmart, eBay, Etsy, Temu, and more.

Alan shares how copycats helped crush one of his brands from $7M in annual revenue down to $1.5M, why basic DMCA takedowns often fail, and how he later used contingency-based Schedule A lawsuits to collect over $100K+ in settlements while doubling his Amazon revenue after removing copycats.

They also cover why IP protection is more than legal defense, it can become a serious growth lever for brands losing revenue to knockoffs. Alan explains how copyrights, trademarks, trade dress, AI-powered evidence collection, and attorney-led enforcement can help small-to-mid-sized eCommerce brands reclaim stolen market share.

If your products, images, packaging, or brand identity are being copied online, this episode is a must-watch.

🔗 Connect with Alan

Website: https://copycatch.ai

LinkedIn: https://www.linkedin.com/in/alan-li-359456185

Email: alan@copycatch.ai

Free IP Infringement Case Evaluation: https://forms.gle/s5AMaSuAy7zgQq517 (Don’t forget to mention The eCom Growth Show!)

⏱️ Timestamps

00:00 Introduction

00:50 Meet Alan from CopyCatch.AI

01:20 Alan’s eCommerce background

02:50 How copycats destroyed a $7M brand

04:10 Building a viral home goods brand

05:00 Copycats flood Amazon, Walmart, eBay, and Temu

06:00 Why marketplace takedowns often fail

08:44 What DMCA means

09:10 Why DMCA is outdated for modern eCommerce

11:38 Finding an attorney who could actually help

12:46 How Alan collected over $100K in settlements

14:06 Why copyrights matter for enforcement

16:00 Trademark, copyright, and trade dress explained

19:20 Why IP enforcement is a hidden growth channel

21:14 How removing copycats doubled Amazon sales

24:01 Why DMCA takedowns can be a waste of time

28:03 How Schedule A lawsuits work

29:37 How CopyCatch.AI uses AI for enforcement

31:24 What brand owners need to do to start

34:12 Alan’s free consultation offer

35:06 Where to connect with Alan

#TheeComGrowthShow #AmazonSellers #CopyCatchAI

KEEP IN TOUCH:

🔗 LinkedIn: https://www.linkedin.com/in/danancoleman

📸 Instagram: https://www.instagram.com/ecomgrowthshow

👥 Facebook: https://www.facebook.com/TheeComGrowthShow

🐦 X (Twitter): https://x.com/eComGrowthShow

YouTube: https://www.youtube.com/@eComGrowthShow

Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

What does it actually take to grow an eCommerce brand in the UK and Europe?

In this episode of The eCom Growth Show, Danan Coleman sits down with Drew Cooper, Head of Sales at Expandly, to break down the real difference between simply selling internationally and truly expanding into overseas markets.

If you are an eCommerce founder thinking about entering the UK or Europe, this conversation covers the operational and strategic realities most brands underestimate. Drew shares what it takes to build a sustainable international expansion plan, including how to think about VAT, customs, compliance, localization, fulfilment, inventory placement, customer experience, and marketplace readiness.

They also unpack one of the biggest mistakes brands make: assuming cross-border shipping is the same thing as real international expansion. From testing demand to deciding when to place stock in-region, this episode is packed with practical advice for brands that want to scale the right way.

In this episode, you’ll learn:

• The difference between selling cross-border and expanding internationally

• When shipping from your home country stops being the best model

• Why localization matters more than most brands think

• Common mistakes with VAT, customs, and compliance

• Why the UK is often the smartest first step for US brands

• How fulfilment speed and returns impact conversion in Europe

• What founders should do before committing to UK or EU expansion

Whether you sell on Amazon, Shopify, or both, this episode will help you better understand what international growth really requires before you invest time, money, and inventory into a new market.

🔗 Connect with Drew Cooper

Website: https://expandly.com

Email: drew@expandly.com

LinkedIn: https://www.linkedin.com/in/drew-cooper-27361995

Instagram: https://www.instagram.com/andycooper9

Facebook: https://facebook.com/TheEcommExperts

👤 About Drew Cooper

Drew Cooper is the Head of Sales at Expandly and works with eCommerce brands navigating the operational and commercial realities of international expansion. He helps brands enter the UK and European markets with the right approach to marketplace strategy, localization, compliance, VAT, logistics, and fulfilment.

⏰ Timestamps

00:00 Intro

00:05 Welcome to the episode

01:03 Who is Drew Cooper?

02:20 Why localization matters in the UK and Europe

05:40 Selling internationally vs expanding internationally

08:31 When cross-border shipping stops making sense

11:17 Is there a revenue benchmark before expanding?

13:35 Why the UK is often the best first step

14:58 The Netherlands, Germany, and EU market entry considerations

16:09 Common mistakes with VAT, customs, and compliance

22:45 How customer experience changes with local fulfilment

26:08 First practical steps before expanding into Europe

29:49 When it makes sense to pull back from Europe

30:20 Expandly’s free discovery call

31:32 How to connect with Drew

#TheeComGrowthShow #InternationalExpansion #EcommerceGrowth

KEEP IN TOUCH:

🔗 LinkedIn: https://www.linkedin.com/in/danancoleman

📸 Instagram: https://www.instagram.com/ecomgrowthshow

👥 Facebook: https://www.facebook.com/TheeComGrowthShow

🐦 X (Twitter): https://x.com/eComGrowthShow

YouTube: https://www.youtube.com/@eComGrowthShow

Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.