Most brands think they know what their customers want.

They don’t.

In this episode of The eCom Growth Show, Danan Coleman sits down with Justin Chen, co-founder of PickFu, to break down how top brands are removing guesswork and making smarter decisions before they launch.

From Amazon listings to product packaging, brand names, and even game design. Justin shares how real human feedback is helping businesses validate ideas, avoid costly mistakes, and move faster with confidence.

If you’re relying on gut instinct, copying competitors, or “hoping it works”… this episode will challenge everything you think you know.

You’ll learn:

◦ Why most Amazon sellers get their main image wrong (and how to fix it)

◦ The hidden flaw in relying only on A/B testing

◦ How to get unbiased customer feedback that actually converts

◦ How AI is changing consumer research workflows

◦ Why testing BEFORE launch is the biggest competitive advantage today

This is a must-watch for any eCommerce brand that wants to stop guessing and start winning.

🔗 Connect with Justin Chen

Website: https://www.pickfu.com

LinkedIn: https://www.linkedin.com/in/justinchen

Email: justin@pickfu.com

👉 Want to try PickFu? Use code DANAN for 50% off your first poll!

⏰ Timestamps

00:00 Introduction & Justin’s background

00:40 How PickFu was born from a real problem

02:42 The biggest mistake sellers make (not testing)

03:50 Why your “favorite” creative usually loses

04:49 How to avoid biased survey questions

06:42 How AI is changing consumer research

09:05 PickFu vs Amazon A/B testing

11:11 When you can skip split testing entirely

11:41 What onboarding with PickFu looks like

13:11 Pricing model explained (pay-as-you-go)

16:09 Real-world use cases beyond Amazon

18:42 AI workflows + PickFu integration

20:36 How to get started (step-by-step)

22:06 Support, onboarding, and team training

23:16 Final thoughts + 50% discount code

#TheeComGrowthShow #eCommerceGrowth #PickFu

KEEP IN TOUCH:

🔗 LinkedIn: https://www.linkedin.com/in/danancoleman

📸 Instagram: https://www.instagram.com/ecomgrowthshow

👥 Facebook: https://www.facebook.com/TheeComGrowthShow

🐦 X (Twitter): https://x.com/eComGrowthShow

YouTube: https://www.youtube.com/@eComGrowthShow

Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

Copycats are stealing your sales, but what if IP enforcement could become a hidden growth channel for your ecommerce brand?

In this episode of The eCom Growth Show, Danan Coleman sits down with Alan Li, Co-founder of CopyCatch.AI, to talk about how eCommerce brands can fight back against copycats, counterfeiters, and marketplace infringers on Amazon, Walmart, eBay, Etsy, Temu, and more.

Alan shares how copycats helped crush one of his brands from $7M in annual revenue down to $1.5M, why basic DMCA takedowns often fail, and how he later used contingency-based Schedule A lawsuits to collect over $100K+ in settlements while doubling his Amazon revenue after removing copycats.

They also cover why IP protection is more than legal defense, it can become a serious growth lever for brands losing revenue to knockoffs. Alan explains how copyrights, trademarks, trade dress, AI-powered evidence collection, and attorney-led enforcement can help small-to-mid-sized eCommerce brands reclaim stolen market share.

If your products, images, packaging, or brand identity are being copied online, this episode is a must-watch.

🔗 Connect with Alan

Website: https://copycatch.ai

LinkedIn: https://www.linkedin.com/in/alan-li-359456185

Email: alan@copycatch.ai

Free IP Infringement Case Evaluation: https://forms.gle/s5AMaSuAy7zgQq517 (Don’t forget to mention The eCom Growth Show!)

⏱️ Timestamps

00:00 Introduction

00:50 Meet Alan from CopyCatch.AI

01:20 Alan’s eCommerce background

02:50 How copycats destroyed a $7M brand

04:10 Building a viral home goods brand

05:00 Copycats flood Amazon, Walmart, eBay, and Temu

06:00 Why marketplace takedowns often fail

08:44 What DMCA means

09:10 Why DMCA is outdated for modern eCommerce

11:38 Finding an attorney who could actually help

12:46 How Alan collected over $100K in settlements

14:06 Why copyrights matter for enforcement

16:00 Trademark, copyright, and trade dress explained

19:20 Why IP enforcement is a hidden growth channel

21:14 How removing copycats doubled Amazon sales

24:01 Why DMCA takedowns can be a waste of time

28:03 How Schedule A lawsuits work

29:37 How CopyCatch.AI uses AI for enforcement

31:24 What brand owners need to do to start

34:12 Alan’s free consultation offer

35:06 Where to connect with Alan

#TheeComGrowthShow #AmazonSellers #CopyCatchAI

KEEP IN TOUCH:

🔗 LinkedIn: https://www.linkedin.com/in/danancoleman

📸 Instagram: https://www.instagram.com/ecomgrowthshow

👥 Facebook: https://www.facebook.com/TheeComGrowthShow

🐦 X (Twitter): https://x.com/eComGrowthShow

YouTube: https://www.youtube.com/@eComGrowthShow

Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

What does it actually take to grow an eCommerce brand in the UK and Europe?

In this episode of The eCom Growth Show, Danan Coleman sits down with Drew Cooper, Head of Sales at Expandly, to break down the real difference between simply selling internationally and truly expanding into overseas markets.

If you are an eCommerce founder thinking about entering the UK or Europe, this conversation covers the operational and strategic realities most brands underestimate. Drew shares what it takes to build a sustainable international expansion plan, including how to think about VAT, customs, compliance, localization, fulfilment, inventory placement, customer experience, and marketplace readiness.

They also unpack one of the biggest mistakes brands make: assuming cross-border shipping is the same thing as real international expansion. From testing demand to deciding when to place stock in-region, this episode is packed with practical advice for brands that want to scale the right way.

In this episode, you’ll learn:

• The difference between selling cross-border and expanding internationally

• When shipping from your home country stops being the best model

• Why localization matters more than most brands think

• Common mistakes with VAT, customs, and compliance

• Why the UK is often the smartest first step for US brands

• How fulfilment speed and returns impact conversion in Europe

• What founders should do before committing to UK or EU expansion

Whether you sell on Amazon, Shopify, or both, this episode will help you better understand what international growth really requires before you invest time, money, and inventory into a new market.

🔗 Connect with Drew Cooper

Website: https://expandly.com

Email: drew@expandly.com

LinkedIn: https://www.linkedin.com/in/drew-cooper-27361995

Instagram: https://www.instagram.com/andycooper9

Facebook: https://facebook.com/TheEcommExperts

👤 About Drew Cooper

Drew Cooper is the Head of Sales at Expandly and works with eCommerce brands navigating the operational and commercial realities of international expansion. He helps brands enter the UK and European markets with the right approach to marketplace strategy, localization, compliance, VAT, logistics, and fulfilment.

⏰ Timestamps

00:00 Intro

00:05 Welcome to the episode

01:03 Who is Drew Cooper?

02:20 Why localization matters in the UK and Europe

05:40 Selling internationally vs expanding internationally

08:31 When cross-border shipping stops making sense

11:17 Is there a revenue benchmark before expanding?

13:35 Why the UK is often the best first step

14:58 The Netherlands, Germany, and EU market entry considerations

16:09 Common mistakes with VAT, customs, and compliance

22:45 How customer experience changes with local fulfilment

26:08 First practical steps before expanding into Europe

29:49 When it makes sense to pull back from Europe

30:20 Expandly’s free discovery call

31:32 How to connect with Drew

#TheeComGrowthShow #InternationalExpansion #EcommerceGrowth

KEEP IN TOUCH:

🔗 LinkedIn: https://www.linkedin.com/in/danancoleman

📸 Instagram: https://www.instagram.com/ecomgrowthshow

👥 Facebook: https://www.facebook.com/TheeComGrowthShow

🐦 X (Twitter): https://x.com/eComGrowthShow

YouTube: https://www.youtube.com/@eComGrowthShow

Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

Most eCommerce founders don’t struggle with growth, they struggle with money.

In this episode of The eCom Growth Show, Danan Coleman sits down with Emily Reeves, VP of Capital Solutions at Bridge Marketplace, to break down the truth about eCommerce financing, what options actually exist, how lenders think, and where founders go wrong.

If you’ve ever considered taking a loan to scale inventory, fund ads, or grow faster… this episode is for you.

Emily walks through the real financing landscape for eCommerce brands: from revenue-based lending and inventory financing to traditional bank loans and explains why not all capital is created equal.

They also unpack how lenders evaluate your business, including how your revenue, inventory, and cash flow determine how much you can actually borrow and at what cost.

One of the biggest takeaways? The “easy money” that shows up fast is often the most dangerous. Many founders fall into the trap of high-interest loans that drain their cash flow daily or weekly, making it nearly impossible to scale sustainably.

Emily also shares a powerful rule: you can’t have money that is good, cheap, and fast all at once. The faster the funding, the more expensive and risky it becomes for your business.

Beyond financing options, this episode dives deep into financial literacy for founders. From understanding margins to actually knowing your numbers, Emily explains why relying on your accountant isn’t enough and how not knowing your financials can cost you opportunities (or worse).

They also explore what’s changing in today’s lending market, including stricter bank requirements, shifts in SBA loans, and why alternative lenders are becoming more common often at a much higher cost.

If you’re thinking about raising capital, funding inventory, or scaling your eCommerce brand, this episode will help you make smarter, more strategic decisions with your money.

🔗 Connect with Emily Reeves

LinkedIn: https://www.linkedin.com/in/emilyelizabethreeves

⏱️ Timestamps

00:00 Introduction

00:24 What Emily Does at Bridge Marketplace

00:59 Financing Options for eCommerce Brands

02:10 How Much You Can Borrow

03:11 Understanding Loan Costs & APR

04:23 Emily’s Path Into Finance

05:15 From Factoring to CPG Lending

06:00 What Are Slotting Fees?

06:25 Amazon Pricing & Buy Box Risks

08:31 Biggest Financing Mistakes Founders Make

09:37 The “Good, Cheap, Fast” Rule

10:02 Why Founders Must Know Their Numbers

11:31 The Reality of eCommerce Margins

13:09 Using Data & AI for Financial Insights

14:54 What’s Happening in the Lending Market

15:49 What is the Prime Rate?

16:41 SBA Loan Changes You Need to Know

17:37 Why Bank Lending Is Getting Harder

18:29 The Rise of Predatory Lending

19:05 Why “Cheap Money” Isn’t Actually Cheap

20:36 When to Take on Debt

21:41 How Bridge Marketplace Helps Founders

#TheeComGrowthShow #eCommerceFinance #BusinessLoans

KEEP IN TOUCH:

🔗 LinkedIn: https://www.linkedin.com/in/danancoleman

📸 Instagram: https://www.instagram.com/ecomgrowthshow

👥 Facebook: https://www.facebook.com/TheeComGrowthShow

🐦 X (Twitter): https://x.com/eComGrowthShow

YouTube: https://www.youtube.com/@eComGrowthShow

Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

What does it take to build a 7-figure beauty brand without Amazon, big box retail, or plastic packaging?

In this episode of The eCom Growth Show, Danan Coleman is joined by Kate Assaraf, founder of DIP, to talk about building a sustainability-forward haircare brand that’s thriving by doing things differently. From launching salon-quality shampoo and conditioner bars to championing women-owned refill stores across the country, Kate shares how she turned frustration with “greenwashed” products into a fast-growing brand with real impact.

This conversation goes beyond eCommerce strategy. Kate opens up about the plastic crisis, the hidden frustrations behind sustainable shopping, why most “eco-friendly” products fail to win repeat buyers, and how she built a loyal customer base by focusing on product performance first. She also shares why keeping DIP off Amazon was a values-based business decision, how understanding the customer shaped every part of the brand, and what founders should know before starting a product business today.

If you care about brand building, sustainability, customer psychology, retention, honest marketing, and building an eCommerce business with intention, this episode is packed with insights.

In this episode, we cover:

• How Kate built a 7-figure brand outside Amazon

• Why DIP focuses on refill stores and independent retail

• The real problem with many sustainable products

• What customers actually want from plastic-free beauty

• How to build a brand around values without sacrificing growth

• The role of AI in beauty marketing and product development

• Why customer understanding matters more than trends

• What it means to grow a business without losing your mission

🔗 Connect with Kate Assaraf:

LinkedIn: https://www.linkedin.com/in/kate-assaraf-b25a741a7/

Instagram: https://www.instagram.com/dipalready/

Website: www.dipalready.com

⏰ Timestamps:

00:00 Intro

00:44 Meet Kate Assaraf and the story behind DIP

02:24 Why plastic-free haircare became her mission

07:32 How Kate built a 7-figure brand off Amazon

11:33 What pushed her to create DIP

16:03 The problem DIP was designed to solve

17:34 Kate’s goals for the company

19:04 Saving money with long-lasting haircare

21:20 Building products for every hair type in one household

24:29 Why daily-use haircare matters

28:55 How to build a business that lasts without pushing volume

31:55 Growing a company without losing the human side

35:08 The difference between fragrance-free and unscented

41:20 AI in beauty: opportunity vs. risk

47:24 Why ethical profit matters in business

52:18 Kate’s advice for anyone starting a brand today

56:30 How she studied real customer behavior before launching

59:22 Why DIP refuses to sell on Amazon

01:01:12 Building community through independent retail

01:05:10 Where to find DIP

01:06:21 Final thoughts

#TheeComGrowthShow #SustainableBeauty #HaircareBrand

KEEP IN TOUCH:

🔗 LinkedIn: https://www.linkedin.com/in/danancoleman

📸 Instagram: https://www.instagram.com/ecomgrowthshow

👥 Facebook: https://www.facebook.com/TheeComGrowthShow

🐦 X (Twitter): https://x.com/eComGrowthShow

YouTube: https://www.youtube.com/@eComGrowthShow

Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

What if the next big conversion lift on Amazon isn’t better copy, stronger A+ Content, or another PPC tweak, but a 3D interactive model?

In this episode of The eCom Growth Show, Danan Coleman talks with Ganesh Singh, COO of 3DImages.ai, about why 3D product models are quickly becoming one of the most overlooked growth levers in eCommerce.

Ganesh explains how interactive 3D models can increase dwell time, improve shopper engagement, reduce returns, and help brands stand out in crowded Amazon categories. He also shares why this isn’t just for furniture, sunglasses, or fashion, even everyday products like supplements, foam rollers, and skincare can benefit from immersive product experiences.

The conversation also dives into the future of interactive shopping, how Amazon is thinking about 3D and AR, and why brands that adopt these features early may gain a real advantage while competitors are still relying on static content alone.

If you sell on Amazon or Shopify and want to understand where product presentation is heading next, this episode is a must-watch.

In this episode, we cover:

• Why Amazon is pushing 3D interactive models

• How dwell time can influence conversion performance

• Why 3D models may reduce product returns

• The role of AR and virtual try-on in the future of shopping

• How 3D assets can also power lifestyle images and animations

• A real example of conversion growth from adding 3D to a listing

• What new Amazon sellers should focus on to stand out

🔗 Connect with Ganesh Singh:

LinkedIn: https://www.linkedin.com/in/ganesh-singh-157565169/

Instagram: https://www.instagram.com/3dimages.ai/

YouTube: https://www.youtube.com/@3dimages-ai

Website: https://3dimages.ai

⏳ Timestamps

00:00 Introduction to Ganesh Singh and 3DImages.ai

00:29 How Ganesh got started in eCommerce and 3D

01:48 What 3D interactive models actually do for shoppers

03:08 Why even everyday products can benefit from 3D

04:32 What brands need to create a 3D model

05:40 Making 3D model creation simple and scalable

07:04 Why Amazon sellers should pay attention now

08:20 How 3D models increase dwell time and reduce returns

10:47 The future of interactive shopping

14:17 Beyond Amazon listings: AI lifestyle images and animations

17:48 A case study on conversion growth with 3D

18:55 Advice for new Amazon sellers entering competitive categories

21:37 How to learn more about 3DImages.ai

23:22 Final takeaway on engagement, dwell time, and conversion

#TheeComGrowthShow #AmazonSeller #3DCommerce

KEEP IN TOUCH:

🔗 LinkedIn: https://www.linkedin.com/in/danancoleman

📸 Instagram: https://www.instagram.com/ecomgrowthshow

👥 Facebook: https://www.facebook.com/TheeComGrowthShow

🐦 X (Twitter): https://x.com/eComGrowthShow

YouTube: https://www.youtube.com/@eComGrowthShow

Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

Most Amazon sellers focus on the first sale.

But the real growth happens after the click and after the purchase.

In this episode of The eCom Growth Show, Danan Coleman speaks with Pietro Mappers, founder of Success Mappers, about how understanding the Amazon customer journey can dramatically improve conversions, reduce ad costs, and drive long-term brand loyalty.

Pietro has been building and scaling Amazon brands in Europe since 2017, first with his own Amazon store and later through his agency helping brands expand across Amazon EU marketplaces. In this conversation, he breaks down how sellers can think beyond listings and ads to optimize every touchpoint that influences a buyer’s decision.

You’ll learn why the main image might be the highest ROI optimization on Amazon, how keyword intent reveals exactly what customers want, and why post-purchase experience and packaging can create repeat buyers and referrals.

If you want to compete in today’s crowded Amazon marketplace, understanding the full customer journey, from first click to repeat purchase is essential.

What You’ll Learn:

• What the Amazon customer journey really looks like

• Why your main image can dramatically increase click-through rate

• The biggest optimization opportunities most sellers miss

• How keyword intent reveals customer behavior

• Why packaging and post-purchase experience drive long-term growth

• The order Amazon sellers should prioritize when optimizing listings

As competition on Amazon increases, the brands that win are the ones that optimize every step of the buying journey, not just the listing.

🔗 Connect with Pietro Mappers

LinkedIn: https://www.linkedin.com/in/pietro-mappers/

YouTube: https://www.youtube.com/@SUCCESSMAPPERS

Podcast: https://successmappers.com/podcast

Website: https://successmappers.com

⏱️ Timestamps

00:00 Introduction to Pietro Mappers

00:43 How Success Mappers started

01:19 Why being both a seller and agency matters

02:57 What the Amazon customer journey is

04:38 Amazon vs traditional eCommerce journeys

06:27 Why understanding the journey matters for sellers

07:34 Why Amazon optimization is harder today

10:13 The highest ROI optimization for Amazon listings

11:41 Why the main image drives clicks and traffic

13:17 The most overlooked part of the customer journey

14:45 How packaging can increase repeat sales

17:02 Why lifetime customer value matters more than the first sale

18:17 Where sellers should start optimizing

19:40 Keyword research and understanding customer intent

20:05 Why listing images drive conversions

20:14 Packaging marketing and brand loyalty

#TheeComGrowthShow #AmazonFBA #AmazonSeller

KEEP IN TOUCH:

🔗 LinkedIn: https://www.linkedin.com/in/danancoleman

📸 Instagram: https://www.instagram.com/ecomgrowthshow

👥 Facebook: https://www.facebook.com/TheeComGrowthShow

🐦 X (Twitter): https://x.com/eComGrowthShow

YouTube: https://www.youtube.com/@eComGrowthShow

Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

TikTok Live is quickly becoming one of the most powerful sales channels in eCommerce and most brands still aren’t using it.In this episode of The eCom Growth Show, Danan Coleman speaks with Jason Termechi, a former TikTok Live employee who helped brands generate over $14M in Live GMV in just 18 months. Jason shares how brands are using live streaming to drive discovery, build community, and convert viewers into customers in real time.They break down what actually works on TikTok Live, why high-production studios aren’t necessary, and how brands can turn simple livestream setups into serious revenue channels. Jason also reveals how TikTok’s new auction features and live shopping ecosystem could reshape how products are sold online.If you’re an eCommerce brand looking for new growth channels, this episode explains why live commerce might be the next big opportunity.You’ll learn: • Why TikTok Live is one of the best discovery tools for brands • The simple setup you actually need to start live selling • How top sellers structure livestreams for conversions • Why authenticity beats high production every time • How TikTok auctions could transform product salesLive commerce is still early and the brands that move first could dominate the space.🔗 Connect with Jason Termechi Website: https://jasontermechi.com LinkedIn: https://www.linkedin.com/in/jasontermechi Instagram: https://www.instagram.com/in/jasontermechi Facebook: https://www.facebook.com/jasontermechi⏰ Timestamps00:00 Introduction00:45 Jason’s background in Amazon Live and TikTok Live01:49 Do you need expensive gear to livestream?03:00 Why simple setups often perform better04:39 OBS and streaming tools explained07:33 Why brands should consider TikTok Live09:21 What brands benefit most from livestream selling11:01 The components of a successful TikTok Live12:54 How long brands should livestream14:47 The biggest opportunity with TikTok Live15:30 TikTok’s new auction feature17:14 How auctions increase engagement and watch time18:47 The opportunity for collectors and niche communities19:58 Common misconceptions about going live20:57 Building a TikTok Live strategy21:50 Where to connect with Jason#TheeComGrowthShow #TikTokShop #LiveCommerceKEEP IN TOUCH:🔗 LinkedIn: https://www.linkedin.com/in/danancoleman📸 Instagram: https://www.instagram.com/ecomgrowthshow👥 Facebook: https://www.facebook.com/TheeComGrowthShow 🐦 X (Twitter): https://x.com/eComGrowthShowYouTube: https://www.youtube.com/@eComGrowthShowDanan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.