Showing titles in Business

“A compelling new biography… [The Greatest Capitalist Who Ever Lived] spins the Watsons into near-Shakespearean figures, as if ‘Succession’ were set in the era of ‘Mad Men’.”​ ―The New York Times Book Review Editors' Choice The enduring story of Thomas Watson Jr.—a figure...

When planning for the future we often ask, “What will the economy be doing this time next year?” Or, “What will be different ten years from now?” But forecasting is hard. The important events that will shape the future are inherently unpredictable. Instead, we should be asking a...

Von Walter Isaacson, dem Autor des Millionenbestsellers über Steve Jobs: Die ultimative und hochaktuelle Biografie über Elon Musk, den faszinierendsten und umstrittensten Innovator unserer Zeit. Heute gilt Elon Musk als Visionär, der sich über alle Regeln hinwegsetzt und der unsere Welt ins Zeitalter der Elektromobilität, der privaten Weltraumfahrt und der künstlichen Intelligenz geführt hat. Dabei waren seine Anfänge weitaus bescheidener.

Jeffrey Cruikshank and Arthur Schultz have written a fascinating biography of one of the 20th century’s most intriguing figures. Albert D. Lasker helped invent “reason why” advertising, market research based on direct-mail advertising, premium coupons, and a host of other industry innovations. He invented and promoted powerful brands. But his impact went far beyond traditional advertising. This is the story of a man who shaped an industry - and changed the way we look at our world.

Brought to you by Penguin. This is the story of my entire life so far... It’s been a rollercoaster ride and I have no intention of getting off any time soon. Available exclusively in audio, Losing and Finding My Virginity is both of Sir Richard Branson’s multi-million-copy bestselling...

In December 2008, the world watched as master financier Bernard L. Madoff was taken away from his posh Manhattan apartment in handcuffs, accused of swindling thousands of innocent victims-including friends and family-out of billions of dollars in the world's largest Ponzi scheme. Madoff went to...

A pesar de su fama e influencia, Jeff Bezos, fundador de Amazon, ha permanecido a los ojos del mundo como un enigma. Ahora, a través de sus reflexiones sobre innovación, negocios y política, así como el cambio climático y el universo, es posible entender el porqué y el cómo de su éxito. Ya desde el prólogo de Walter Isaacson, biógrafo de Steve Jobs, el libro nos permite adentrarnos en la mentalidad del que es hoy el hombre que ha revolucionado, primero el mundo del e-commerce.

Robert Iger se convirtió en CEO de la Walt Disney Company en 2005 durante un momento difícil para la empresa. La moral se había deteriorado, la competencia era intensa y la tecnología estaba cambiando más rápido que en cualquier otro momento de la historia. Su proyecto de futuro se basaba en tres ideas muy claras: renovar el compromiso con la importancia de la calidad, integrar la tecnología en lugar de luchar contra ella y pensar con ambición y con una visión global para convertir a Disney en una marca más fuerte en los mercados internacionales.

FROM ONE OF TODAY'S FOREMOST INNOVATION LEADERS, AN INSPIRING, PERSONAL APPROACH TO MASTERING CHANGE IN THE FACE OF UNCERTAINTY. NAMED A 2018 BEST BUSINESS BOOK PICK BY FAST COMPANY AND WIRED UK. Confronting change is incredibly hard, both organizationally and personally. People become resistant...

A much-needed playbook to supporting and retaining women of color in leadership roles to create lasting change in the world, from a former labor and community organizer and founder of one of the nation’s premier funders of women of color-led organizations. “A balm and an inspiration...

Value investing is not just a system for success in the market. It is also an intellectual toolkit for achieving a deeper understanding of the world. In The Joys of Compounding, the value investor Gautam Baid builds a holistic approach to value investing and philosophy from his wide-ranging...

Sarno's casinos - and his ideas about how to build casinos - created the template for Las Vegas today. Before him, Las Vegas meant dealers in string ties and bland, functional architecture. He taught the city how to dress up its hotels in fantasy, putting toga dresses on cocktail waitresses and making sure that even the stationery carried through with the theme. He saw Las Vegas as a place where ordinary people could leave their ordinary lives and have extraordinary adventures.

You Are a Badass meets Grit in this powerhouse guide to overcoming your fear and finding the confidence within—from Christie’s ambassador and author of the “insightful, inspiring” (New York Journal of Books) The Most Powerful Woman in the Room Is You. “How do I become more confident...

A dazzlingly original, "remarkable" account of the life and thought of legendary economist Adam Smith (Financial Times). Adam Smith (1723-1790) is now widely regarded as the greatest economist of all time. But what he really thought, and the implications of his ideas, remain fiercely contested...

Wall Street Journal Bestseller Go behind the scenes with the CEO who led United Airlines’ remarkable turnaround. Around the world and around the clock, the people of United Airlines are locked in a struggle against time to ensure your aircraft lands and takes off for another flight safely and...

La biografía del mundialmente famoso empresario y prodigioso genio de la tecnología de nuestros tiempos - ¡Elon Musk! ¿Quién es Elon Musk y cómo ha logrado tanto? Ashlee Vance ofrece una mirada iluminadora y autorizada a la extraordinaria vida de una de las figuras más inusuales y ambiciosas en la historia de los negocios de Estados Unidos. El innovador detrás de SpaceX, Tesla, SolarCity y PayPal.

The classic New York Times bestselling memoir by legendary Executive Editor of The Washington Post Ben Bradlee—with a new foreword by Bob Woodward and Carl Bernstein and an afterword by Sally Quinn. The most important, glamorous, and famous newspaperman of modern times traces his path from...

From the Wall Street Journal’s Tripp Mickle, the dramatic, untold story inside Apple after the passing of Steve Jobs by following his top lieutenants—Jony Ive, the Chief Design Officer, and Tim Cook, the COO-turned-CEO—and how the fading of the former and the rise of the latter led to...

This is a book on leadership from someone who has never read a book on leadership in his life. While building the Virgin Group over the course of forty years, Richard Branson has never shied away from tackling seemingly outlandish challenges that others (including his own colleagues on many...

Sierra On-Line was one of the very first computer game companies and at one time dominated the industry. The author, Ken Williams, founded Sierra On-Line with his wife Roberta who went on to create many of the company's best-selling games. Sierra grew from just Ken and Roberta to over 1,000 employees and a fan base that still exists today, despite the fact that the company was torn apart by criminal activities, scandal, and corruption that resulted in jail sentences and the collapse of Sierra.