Showing titles in Marketing

Are you ready to conquer your call reluctance? That is the promise of this book! Everybody is promoting something, and most of us have some resistance to the process of getting other people interested in whatever you are offering. The resources in this book are a reflection of 30-plus years as a full-time sales performance coach. This information has helped thousands of people break through their barriers and find the will to make the prospecting calls they need to make.

Audacious is a battle cry for those who refuse to be ignored. In this audiobook, you’ll explore the electrifying tales of brands that defied norms, shattered expectations, and transcended a pandemic of dull to become legendary.

The Seven Figure Agency Roadmap is the must-have resource for digital marketing agency owners. Increase your income, work when and how you want, get your clients get incredible results, and live your desired lifestyle. For the last five years, the author has been working with a select group of agencies, taking them from struggle to success and from scale and significance. Josh Nelson has a very new approach, and he shares the very best of what is working in his business and for the agencies he works with to build million-dollar agencies.

Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription. These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted, and marketed can radically alter how customers behave.

In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more attractive to potential mates, and even the cultural products that stimulate our imaginations (such as art, music, and religion).

In this illuminating book, the architect of some of the most famous ad campaigns of the last decade reveals how our perspective can be influenced by culture. In For the Culture, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behavior. If you want...

Anyone can set aside 15 minutes a day to start building their financial freedom. How can we do this? With hyper-efficient ninja tricks, shortcuts, and focus on the activities that will pay off now. Learn how to make invitations and appointments in seconds, with no rejection. Get immediate decisions from our prospects without long, boring sales presentations. Instead of chasing people, plant seeds so they will come to us.

In network marketing, the easiest and most comfortable way to prospect, sell, and sponsor, is with... a story. Facts are boring. Everyone represents a company with great facts. Our prospects have heard that all before. But with a story, everything changes. The prospect becomes involved in the story, and instantly sees what you see. And isn't that what you want? So forget the flip chart, the presentation book, the website, the PowerPoint, and the video.

Leadership is the cornerstone of the network marketing profession. How you show up as leader will make or break your results and the results of your teammates...In this short and powerful audiobook, and in his typical, “hold nothing back” style, Ray Higdon teaches his most important and freakishly effective leadership principles and strategies for growing, building, and maintaining a thriving team....

Whether you're a financial services expert or novice, you understand the business. You've worked hard to gain your product knowledge. You study industry trends. But do you know how to talk to clients so they'll listen? The How to Master the Art of Selling Financial Services live audio seminar shows you how to gain the trust of others quickly and get them to like you, take your advice, and become long-term clients, which is the foundation for every successful business.

Explore SEO (Search Engine Optimization) in this powerful workbook, used at Stanford Continuing Studies. Learn how to optimize your Website; learn ON PAGE SEO tactics to build an SEO-FRIENDLY WEBSITE. Next, master OFF PAGE SEO, which is the art and science of link-building, social authority, and social mentions.

With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to multiply the effectiveness of your advertising, understand the tug-of-war between intellect and emotion, and more.

Learn social media marketing in plain English, step by step. Buy the workbook used at Stanford Continuing Studies to teach social media marketing for business.

Simple, low-risk experiments for long-term profit growth that you can test right now—from Google's former Chief Evangelist, Nicolas Darveau-Garneau. As a business leader or marketer, if you've been pouring your efforts into efficiency metrics (like customer acquisition cost or return on ad...

A 2022 SOVAS Awards nominee for Best Business Audiobook - It’s time to find your marketing rhythm! Most real estate agents struggle with marketing. After all, we sell homes. There’s no reason selling our services should come naturally. Shortcuts won’t cut it: purchased leads often lead to random results.

Step into the future with The Art of Prompt Engineering: Mastering Intelligent Conversations with ChatGPT for Breakthrough Results! Jordan Ashwood guides you through the art of crafting effective, context-aware prompts that turn ChatGPT into a responsive and insightful conversational partner.

Practice management is often misunderstood. The Advisor Playbook will take the mystery away. Practice management is how you build an organized toolbox of all your processes - branding, marketing, service activities, core functions - and constantly tune and keep that toolbox efficient and effortless. It's a network of interrelated skills, processes and strategies that build value in a business while making it manageable, scalable, and ensuring the owner runs the business and not the other way around.

Why can't salesmen sell? And why won't prospects listen? We offer great products to prospects. We say great things to people. We share our vision and passion with others. And they don't buy, they don't believe us, and they don't share our vision and passion. We say great things, but people don't believe us, and they don't trust us. So we don't need more good things to say. Instead, we need to learn how to get people to believe and trust the good things we are saying already.

They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today's internet-savvy buyers. 

You have a terrific idea. It's so powerful that it could change a life, a market, or even the world. There's just one problem: others don't see its power—yet. If you truly value the possibility of your idea, then you're ready to find your Red Thread—the through line that connects your idea to your audience's hearts and minds. Renowned speaker, consultant, and TEDx idea strategist Tamsen Webster shares the same step-by-step process she's taught to hundreds of clients, helping them deliver memorable presentations, keynotes, marketing campaigns, TED talks, and more.